- Short answer
- Shopify stores get 100 GB–10 TB of file storage depending on plan, with a separate video quota.
- Files and product media
- One shared pool: Content > Files and product media count together; removing a file from a product frees nothing.
- Video (separate quota)
- 50 GB Starter, Pause and Build, Retail and Basic; 500 GB Grow and Advanced; 2 TB Plus; 10 TB Enterprise.
- Over the limit
- Little media or few recent deletions? Ask Support before deleting: totals can be over-reported. Otherwise delete in Content > Files.
- Buying more
- Plus and Enterprise only, early access: $100 a month per 1 TB on Plus, $1,000 per 10 TB on Enterprise.
- Downgrading
- Existing files stay, but no new uploads until total storage falls below the new plan's limit.
What is the file storage limit on each Shopify plan?
One quota per store, set by the plan — Shopify's Help Center says the space for uploaded files "varies depending on your Shopify subscription plan", and as of September 2026 its table reads (video quota, counted separately, in brackets):
- Starter, Pause and Build, Retail and Basic — 100 GB (video 50 GB)
- Grow — 300 GB (video 500 GB)
- Advanced — 500 GB (video 500 GB)
- Plus — 1 TB (video 2 TB)
- Enterprise — 10 TB (video 10 TB)
What counts against the limit, and what has its own?
Content > Files and product media share one pool: run out while adding a product image and the error names the file storage limit for your plan, not the product.
Video also has a quota of its own — "a separate limit from the total storage limit for all files in your store" — sized by plan as the bracketed figures in the list above.
Per-file size and per-product count are different limits — see can you upload 3D models and video to a Shopify product. Files sold through the Digital Products app have their own 5 GB per-file maximum.
What happens when you hit the limit, and can you buy more?
Uploads stop with an explicit error, Media upload failed. Adding this file will exceed the file storage limit for your plan. The way back is deleting files in Content > Files, with the caveats Shopify lists before you delete anything: the storage total can be reported higher than what your store actually uses, so if your store holds little media or hasn't deleted much recently, contact Shopify Support first — and deleting a video is permanent.
Removing a file from a product doesn't free storage. The file remains on your store until you delete it in Content > Files.
A move to a plan with a lower limit leaves existing files alone, but new uploads wait until total storage drops below the new ceiling.
Buying more is an early-access option for Plus and Enterprise only: $100 USD a month per 1 TB on Plus, $1,000 USD a month per 10 TB on Enterprise. Both plans can also ask Shopify Support to raise the video quota.
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
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