The short version
Pick the Shopify plan whose total cost (subscription plus processing, apps and transaction fees) is lowest at your current revenue, and stay on monthly billing while revenue is volatile.
Shopify bills on a 30-day rolling cycle anchored to your plan-start date, not the calendar month; an upgrade bills immediately with your unused days turned into a prorated credit, while a downgrade takes effect once the pre-paid cycle ends (on a promotional trial, a plan-tier change is immediate).
Annual billing saves about 26% on Basic, 15% on Grow and 10% on Advanced, but you pay for 12 months up front.
If an invoice stays unpaid for 28 days, the store is frozen until you pay: you can't access the admin and customers can't view the store.
What's New Since Publication: Updated since publication · 7 changes
- Pause and Build closed to new subscriptionsShopify's Help Center now says the Pause and Build plan is no longer available to new subscriptions, so a store can't switch to it from another plan; stores already on it can keep using it. Its page on closing for vacations no longer prints a price for the plan, so this page no longer quotes one and points a store that needs a break to private mode, deactivation or the Basic plan.
- Shopify now counts the B2B catalog limit in market assignmentsShopify's B2B plan-features page now describes the Basic, Grow and Advanced limit as up to 3 active catalog assignments across active B2B markets: one catalog assigned to two active B2B markets uses two of the three. The limit doesn't apply on Plus.
- Shopify's Help Center now says complex Plus businesses might pay a variable platform feeshopify.com/plus/pricing, which said more complex, higher-volume Plus businesses switch to a variable platform fee, now redirects to shopify.com/pricing. Shopify's Help Center page on the Plus plan, checked on October 30, 2026, says that for those businesses there might be a variable platform fee based on revenue and business model, which differs for B2B and D2C companies. This page now uses that wording; Plus prices did not change.
- Shopify raised the yearly-billing prices for Grow and AdvancedShopify's pricing page, checked on October 16, 2026, now shows Grow at $89 a month and Advanced at $359 a month when billed yearly (they were $79 and $299). Monthly prices are unchanged, so the yearly saving is now about 15% on Grow ($192 a year) and about 10% on Advanced ($480 a year); Basic stays at $29 yearly, about 26% ($120 a year). This page's annual-billing figures and examples now use the new prices.
- Shopify's help pages no longer describe a Plus waiver, and now name a PayPal exceptionShopify's English Help Center pages on third-party transaction fees, checked on October 13, 2026, no longer describe a waiver for Plus stores that use only Shopify Payments, so the FAQ no longer states one. The third-party transaction fees page now also states an exception: PayPal transactions are exempt from third-party transaction fees when Shopify Payments is your primary payment provider.
- Shopify is moving shipping setup to shipping options by marketShopify is replacing shipping profiles, location groups and shipping zones with shipping options set per market. The rollout starts October 1, 2026, and every store will be on it by July 1, 2027. The pre-downgrade checklist now names both setups, so it works whichever one your store is on.
- Shopify closed the Starter plan to new storesShopify's plan page now states that the $5 Starter plan "isn't available to new stores," and that a merchant who changes plan "can't revert back" to it. The plan row stays in the comparison because merchants already on Starter still pay that price, but it is no longer a plan anyone can choose — the entry rung is Basic. Shopify publishes no date for the change.
What 'Shopify Billing Plan' Actually Means
Key takeaway
When merchants say billing plan they usually mean one of three things, and the answer is different depending on which one.
The subscription tier (Basic, Grow, Advanced, Plus) sets your monthly platform fee and feature ceiling. The processing rate tied to that tier (2.9% / 2.7% / 2.5% on Shopify Payments) sets your card fee on every order. And the contract term (monthly or annual) decides whether you pay full price each month or get the annual discount (about 26% on Basic, 15% on Grow, 10% on Advanced) with cash locked for 12 months. All three affect your bill.
This guide is the operational reference: how the cycle is anchored, how proration is calculated when you upgrade or downgrade, what's actually on the invoice, how taxes are added by region, what happens when a charge fails, and the safest way to switch plans. The Shopify pricing page shows the headline fees; this guide covers everything that happens after you click Subscribe.
Editorial summary based on Shopify's published billing terms and Help Center documentation.
The Five Plans at a Glance
Key takeaway
Basic, Grow, and Advanced are chosen in Settings → Plan; Plus can also be selected there (with an identity check) or arranged through Shopify's sales team. Names and headline prices below reflect 2026 pricing — confirm against the live Shopify pricing page before you commit.
| Plan | Monthly | Annual (per month) | Card processing | Staff | When it fits |
|---|---|---|---|---|---|
| Starter | $5/mo | Not listed | 5% + 30¢ (online) | 0 (none to add) | Closed to new stores — only merchants already on it, and leaving is one-way |
| Basic | $39/mo | $29/mo billed yearly | 2.9% + 30¢ (online) | 0 (none to add) | First real plan; lowest all-in cost below the ~$33K/mo Grow breakeven |
| Grow | $105/mo | $89/mo billed yearly | 2.7% + 30¢ (online) | 5 | Crossover at ~$33K/mo — lower card rate funds the upgrade |
| Advanced | $399/mo | $359/mo billed yearly | 2.5% + 30¢ (online) | 15 | Pays for itself near $147K/mo via card-rate savings |
| Plus | from $2,300/mo | $2,500/mo on a 1-year term; $2,300/mo on a 3-year term | from 2.25% + 30¢ (online) | Unlimited | Enterprise — high-volume B2B, multi-store, custom checkout |
For the deeper feature-by-feature comparison, see our guide to choosing the right Shopify plan and the full Shopify pricing explained. This article focuses on what happens to those plans after you subscribe — the billing mechanics.
Monthly vs Annual Billing
Key takeaway
Shopify offers two contract terms on Basic, Grow, and Advanced: monthly and annual. The annual version is paid up front for 12 months and discounts the monthly rate by about 26% on Basic, 15% on Grow, and 10% on Advanced. The trade-off is liquidity: pre-paying $89 × 12 = $1,068 for Grow saves $192 over the year versus monthly billing, but if you cancel in month 4, the remaining 8 months are not refunded.
| Plan | Monthly | Annual (per mo) | Annual upfront | 12-month saving |
|---|---|---|---|---|
| Basic | $39 | $29 | $348 | $120 |
| Grow | $105 | $89 | $1,068 | $192 |
| Advanced | $399 | $359 | $4,308 | $480 |
How the Shopify Billing Cycle Works
Key takeaway
The billing cycle is the single thing most operators get wrong about Shopify. It is a 30-day rolling window anchored to your plan-start date, not a calendar month, and the date drifts: if your bill posts on March 14, the next one posts on April 13, and in months with 31 days you can receive two bills.
Changing plans does not by itself restart that window — an upgrade keeps the current cycle and prorates the difference from the upgrade date across the days left in it, while a downgrade takes effect once the pre-paid cycle ends (on a promotional trial, a plan-tier change takes effect immediately). Within a plan change, the window restarts on the spot only when you also switch the billing cycle itself between monthly and annual.
Mid-cycle, Settings → Billing shows your upcoming bill — the current billing cycle's dates, a running total, and a breakdown of charges so far (click View current charges).
- Settings
- Billing
- Settings
- Billing
A billing cycle is the 30-day interval at which Shopify bills your plan fees and charges. You can't select the date that you get charged on, but you can extend your billing cycle to a longer one-year interval to earn a discount.
Anatomy of an Invoice
Key takeaway
A standard Shopify bill has up to four sections, each a separate line group. Knowing the structure makes reconciliation in QuickBooks or Xero painless. These are the bills Shopify sends you — money moving the opposite way from an invoice you send a customer, which runs on an entirely different set of tools.
What a Typical Monthly Invoice Contains
- Subscription: the flat plan fee for the next 30 days, charged in advance.
- Third-party transaction fees: 2% / 1% / 0.6% on Basic / Grow / Advanced respectively (0.2% on Plus), applied to orders processed through a third-party payment provider (PayPal is exempt when Shopify Payments is your primary provider) and, on stores created on or after May 12, 2025, to store-credit and gift-card payments.
- App charges: recurring and usage-based app charges (for example, Loop or Judge.me) billed through Shopify — each app runs its own 30-day billing cycle, charged at the same time as your Shopify subscription, so an app's usage charges can land on two different Shopify bills.
- Taxes: VAT, GST, HST/PST, or US state sales tax applied to the subscription where required by your country/state.
- Shipping labels: billed by threshold — once label spend in a billing cycle reaches your account's billing threshold, Shopify invoices and charges it immediately. Your first label is billed individually.
Currency & Statement Descriptor
Most Shopify bills are charged in US dollars, but merchants in supported countries can be billed in their local currency; who can change the billing currency, and when it takes effect has its own page. Shopify billing charges appear on your bank or card statement as SHOPIFY * followed by the 9-digit bill number.
Proration: Upgrade and Downgrade Math
Key takeaway
Proration is where merchants most often feel "billed twice". They are not — but the math is asymmetric. In Shopify's own example, a $39/month plan is upgraded to a $105 plan (the Basic and Grow prices) with 19 days left in its 30-day cycle:
Shopify's Upgrade Example
- Already paid: $39 for 30 days of the current plan.
- Daily rate of the current plan: $39 ÷ 30 = $1.30 per day.
- Credit for 19 unused days: $1.30 × 19 = $24.70.
- New plan's invoice, billed immediately: $105 − $24.70 = $80.30.
The "extra" charge mid-cycle is the proration adjustment, not a duplicate billing. Each bill has its own 9-digit bill number — track charges by that number, not by amount. Shopify's plan-change page instead describes the upgrade charge as calculated from the days remaining in your billing cycle; its two Help Center pages don't reconcile the difference.
Downgrades work differently. If you drop from Grow to Basic on day 10, the change takes effect at the end of your current billing cycle, and you stay on Grow — with its features and its card rate — until then. Shopify's refund-policy page states it both ways: one passage says a mid-cycle downgrade earns account credits applied to future invoices instead of a refund, another that refunds or credits for unused subscription time aren't provided by default — so don't count on a credit; if you believe a bill is wrong, Shopify's route is a billing review through Support. From the next cycle the plan is Basic and the subscription charge is $39. The exception is a promotional trial: there, a change to a different plan tier takes effect immediately, at the promotional price.
Switching Plans
Key takeaway
Shopify's official guide to changing plans is brief because the operation itself is one click. Most of the risk lives in the prep work and the post-switch cleanup. The checklist below covers both directions.
Pre-Switch Checklist (do the day before)
- Export staff list if downgrading to a tier with fewer staff seats — Shopify says users over the limit for your new plan are suspended.
- Audit your shipping settings — carrier-calculated rates change with the plan; print or screenshot your shipping profiles, or your shipping options in Markets if Shopify has already moved your store to market-based shipping (rollout from October 1, 2026; every store by July 1, 2027).
- Note Shopify Payments processing rate currently in effect — your post-switch rate is on the new plan immediately for upgrades, on the next cycle for downgrades.
- Check for staff accounts, features, or apps that depend on the higher plan — B2B catalog limits change only when leaving Plus (3 active catalog assignments on Basic, Grow, and Advanced; unlimited on Plus).
- Check who receives billing emails — upgrading issues an immediate bill for the new plan's subscription fee, and bills go to the owner's Shopify account email (and to users with billing permissions), which you can change as described in changing your email address on Shopify.
- 3 consecutive months above the breakeven revenue band
- Card-rate savings exceed the plan-price delta
- You need a feature only the higher tier includes (for example, staff accounts, which start on Grow)
- You can absorb proration on the upgrade day
- Annual term aligns with a steady forecast
- Last 90 days had volatile revenue
- Missing feature can be solved with an app under the price delta
- Cash flow is tight — plan fee compounds 12× a year
- You are about to enter a slow season
- You haven't run the breakeven model — guess later, save now
Transaction Fees vs Plan Fees vs Processing Fees
Key takeaway
These three terms are used loosely across forums and even Shopify's own marketing. They are not the same and they stack differently.
| Fee | Who charges it | Basic | Grow | Advanced |
|---|---|---|---|---|
| Plan / subscription fee | Shopify (flat per cycle) | $39 | $105 | $399 |
| Online card processing | Shopify Payments (per order) | 2.9% + 30¢ | 2.7% + 30¢ | 2.5% + 30¢ |
| 3rd-party transaction fee | Shopify (third-party providers, except PayPal when Shopify Payments is primary; store credit and gift cards on stores created on or after May 12, 2025) | 2.0% | 1.0% | 0.6% |
The third-party transaction fee is the one most merchants forget about when they pick a third-party or regional gateway instead of Shopify Payments; PayPal's exemption applies only while Shopify Payments is your primary provider. It is purely a Shopify charge — the payment processor's own fee is on top. For deeper detail on rates, refunds, and chargebacks, our complete Shopify Payments guide covers the full picture.
Add-ons, App Charges & Variable Fees
Key takeaway
Most "Why is my Shopify bill higher than I expected?" tickets trace back to one of the items below.
| Charge | Typical amount | When it applies |
|---|---|---|
| App subscriptions | $0–$500+/mo per app | Recurring or usage-based; billed through Shopify on each app's own 30-day cycle, charged at the same time as your subscription. Usage-based apps with a spending limit stop charging at it until the next cycle unless you raise the limit in Settings → Apps. |
| POS Pro per location | $89/mo per location | Casual in-person selling features are included with every Shopify paid plan; POS Pro (retail staff permissions, unlimited POS-only staff, in-store inventory tracking, retail analytics) costs $89/mo for each retail location on top of your plan fee. Plus includes 20 POS Pro locations (or 200 with Shopify Payments). |
| Chargeback fee | $15 USD per dispute in the US (Shopify Payments) | Charged when a customer disputes a card payment. Other gateways set their own chargeback fees. |
| Currency conversion | 1.5% US / 2% rest of world | Applied per order when a customer pays in a currency different from your payout currency on Shopify Payments. Surfaces inside the per-order fee, not as a separate invoice line. |
| Shopify Shipping labels | Carrier rate per label | Billed immediately once label spend reaches your account's billing threshold. Your first label is billed individually. |
| Plus variable platform fee | Not listed — contact Shopify Plus sales | Shopify Plus starts at $2,300/mo on a 3-year term or $2,500/mo on a 1-year term; for more complex, higher-volume businesses, Shopify's Help Center says there might be a variable platform fee based on revenue and business model, which differs for B2B and D2C companies; for details, Shopify points merchants to its Plus sales team. |
True Cost by Revenue Band
Key takeaway
Most plan-vs-plan articles compare features. The harder, more useful comparison is total monthly cost across realistic revenue bands. The chart below adds each plan's fee to its Shopify Payments percentage rate on your monthly card revenue; the 30¢ per-order fee is the same on Basic, Grow, and Advanced, so it doesn't move the crossover points.
Read the chart in two passes. First, find your current monthly revenue on the X axis. Second, look at which bar is shortest at that revenue — that is your cheapest plan today, all-in. Below ~$33K/mo Basic almost always wins; the Basic and Grow bars meet at $33K and Grow leads from there; Advanced only becomes the shortest bar above ~$147K, where its 2.5% card rate finally covers the $294/mo it costs over Grow.
When Each Upgrade Pays for Itself
Key takeaway
The breakeven view inverts the question: at what revenue does the next plan up actually save money on processing fees alone, after paying its higher subscription? Above $0 on the chart means upgrade pays off; below $0 means stay where you are.
Two clean rules emerge. Basic → Grow breaks even near $33K/mo: above that, the 0.2-percentage-point card-rate drop saves more than the $66/mo plan delta. Grow → Advanced breaks even near $147K/mo: a much higher bar because the plan delta is $294/mo and the card-rate drop is only 0.2 points. Most independent stores never need Advanced; the ones that do, need it for the staff seats as much as the card rate.
Taxes on Your Subscription
Key takeaway
Shopify's pricing page shows pre-tax numbers. Depending on your country or state, your real bill can carry an extra tax line, and the rules depend on where your business is registered. The summary below covers the major regions; consult Shopify's tax-on-subscription documentation for full country detail and any updates.
| Region | Tax type | Rate | Tax number or exemption |
|---|---|---|---|
| EU | VAT | Ireland 23%; Shopify names no rate for other EU countries | Add your VAT number under Settings → Billing; Shopify verifies it through VIES |
| Australia | GST | 10% | Register for GST and add your ABN — GST isn't charged on invoices issued after that |
| Canada | GST/HST/PST | Varies by province | Charged where Shopify has a business presence; exemptions only for eligible organizations, applied for through Shopify Support |
| USA | State sales tax | Varies by state | Charged where Shopify has a business presence; exemptions only for eligible organizations, applied for through Shopify Support |
Failed Payments & Account Holds
Key takeaway
Failed-payment recovery is one of the easiest billing problems to avoid. If a subscription payment fails, Shopify retries the charge periodically and uses a backup payment method if one is on file, and your store remains fully active and keeps accepting orders until 28 days after the first failed attempt. Shopify's Terms also reserve the right to terminate an account whose fees stay unpaid 60 days after suspension.
Pause, Cancel and Reactivate
Key takeaway
Shopify's pause page says the Pause and Build plan is no longer available to new subscriptions, so a store can't switch to it from another plan; stores already on it can keep using it. For a break, Shopify's page on closing for vacations names two moves. Private mode puts the store behind a password, and your subscription charges and any other recurring charges continue. Deactivating stops the subscription charges at the end of the current billing cycle; Shopify keeps the store's information for 2 years, but you lose access to the admin until you reactivate. If you need the admin in the meantime, stay on a paid plan. Basic costs $39 USD a month on monthly billing.
Which exit fits — a break, a lower plan, cancelling, or handing the store to a new owner — the order to do it in, and how to reactivate a cancelled store are in our guide on how to cancel a Shopify subscription or delete the store.
Refunds & Credits
Key takeaway
The default policy is no refunds on subscription fees. The cycle has already accrued and the service was available. Shopify's own billing documentation says its plans are generally non-refundable under section 5.10 of its Terms of Service, but Shopify Support reviews refund requests case by case when they arrive within these windows:
Refund Request Windows
- Monthly subscription: within 7 days of the invoice issue date.
- First invoice after a trial: within 30 days.
- Annual subscription: within 30 days.
- SEPA Direct Debit payments: within 14 days.
- Merchants located in Brazil: within 90 days.
Meeting these time windows doesn't guarantee a refund.
Third-party app charges are refunded only by the app developer, not Shopify: contact the developer, and if they haven't helped within 3 days, Shopify contacts them again on your behalf. Do not assume "uninstalled the app" auto-refunds the cycle — uninstalling stops future billing cycles but doesn't remove a charge already generated for your upcoming invoice.
Trial, Promo & the First Real Invoice
Key takeaway
The Shopify trial flow has changed several times. As of September 2026, Shopify's US pricing page says the trial is a free 3 days with no credit card required, after which most plans start at $1 per month for the first 3 months, then switch to standard monthly pricing.
That means the first full-price invoice posts on day 94 (3 trial days + 90 promo days), not day 4. The math matters for cash-flow planning. For full mechanics see what the three-month term is and how it is claimed and what the $1 rate covers and what year one costs.
During the promotional period, a change to a different plan tier takes effect immediately at the promotional price, and the promotion's end date doesn't reset; a switch from monthly to annual billing waits until the promotion ends.
Trial & Promo Timeline
- Day 1–3: free trial — you can try Basic, Grow, and Advanced, and no credit card is required.
- Day 4–93: $1/month promo. First charge posts on day 4 ($1.00), second on day 34 ($1.00), third on day 64 ($1.00).
- Day 94: first full-price Basic invoice ($39 or local equivalent).
- Day 94+: standard 30-day cycles continue, anchored to day 94.
Admin Workflow & Billing Notifications
Key takeaway
Most billing problems are solved inside Shopify admin without contacting Support. The six settings below cover the routine billing tasks of a typical store.
Common Billing Pitfalls
Key takeaway
These six come up in every operator forum, every Shopify Help thread, and every accountant's first month with a new client. Recognize the patterns now.
The Bottom Line
Key takeaway
Pick the plan whose total cost (subscription + processing + apps + transaction fees) is lowest at your current revenue, not the one with the most features. Default to monthly billing while revenue is volatile. Add a backup payment method (not possible on Plus, if you make manual payments, or if your only other payment method is a Shopify Balance card) and your business tax ID on day one, and on Grow or Advanced give your finance person the permission to receive billing emails (Plus manages billing access through organization roles). Understand that downgrades save money next cycle, not today.
Frequently Asked Questions
Front-end developer specializing in Shopify since 2017. Experienced in building custom Liquid themes, optimizing storefront performance, and integrating third-party apps. Directs the editorial process behind Ecom Store Pro: sets its topics and the rules every AI-written page must pass before publication.
This page was written by AI. Separate AI agents that did not write it check its figures and claims against official sources and test its links and interactive tools. A human editor sets the site's editorial direction, topics and rules and checks that pages are complete and display correctly, but does not check their facts or edit their text. Details may change — always confirm critical data at shopify.com.
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