- Short answer
- Yes — GLB/USDZ models up to 500 MB and MP4/MOV/WebM video up to 1 GB and 10 minutes; whether shoppers see them depends on your theme.
- 3D file
- GLB or USDZ only, up to 500 MB; anything over 15 MB is optimized automatically, not refused.
- Video file
- MP4, MOV or WebM, up to 1 GB, 10 minutes and 4K (4096 x 2160 px).
- Theme support
- Shopify's own Online Store 2.0 and Horizon themes, updated to the right version; third-party themes: ask the developer.
- YouTube or Vimeo
- An embedded link skips the file requirements; YouTube must be Public or Unlisted, Vimeo must allow embedding.
- Variant media
- 3D models and videos can't be variant media; they sit in the product's shared media.
- As of
- Media types, add-media: September 12, 2026 (variant, 15 MB rows: October 3); Partner, scanner pages: October 3, 2026.
Does Shopify accept 3D models and video as product media?
Yes. Shopify product media has three types — images, 3D models and video — all added from the product's Media section.
Each model or clip fills one of the media slots images use, and videos and 3D models also carry a per-store allowance by plan; both counts, and what happens when you run out, are on how many media files one Shopify product can have.
Which 3D and video formats does Shopify accept, and how big can they be?
Two closed lists, each with a ceiling for uploaded files only:
- 3D models — GLB or USDZ, up to 500 MB per file.
- Video — .mp4, .mov or .webm, up to 1 GB, 10 minutes and 4K (4096 x 2160 px).
A 3D model over 15 MB is optimized automatically rather than refused, and whichever you upload is converted so both a GLB and a USDZ version exist for Android and iOS. A .webm or .mov upload is accepted, but every video reaches the customer as .mp4 or HLS.
If a clip does not fit, embed a YouTube or Vimeo link instead (no other host is supported): the file requirements do not apply, but the video must be Public or Unlisted on YouTube, or allow embedding on Vimeo, and use its standard URL. No page we read on September 12, 2026 — the Help Center's product media types and add-media pages — sets a separate length or count limit for an embedded link.
Will shoppers actually see 3D and video on your product page?
Uploading is not displaying — the theme decides.
To display videos or 3D models on product pages, your online store needs to use a theme that supports the media that you want to add. All themes support adding images to your products.
Shopify lists the themes that support the display — its own Online Store 2.0 themes and the Horizon family, updated to the right version. With a third-party theme it points you to the developer — check the theme before you pay for a shoot or a model.
What should you check before you scan or order a 3D model?
If you don't have a model file yet, one way to get it is to scan the product with the 3D scanner in the Shopify app on a compatible iPhone or iPad, which saves it straight to the product's media; which devices qualify and which products scan well are on whether the Shopify app has a 3D scanner.
Another is to hire a Shopify Partner, who sends back a GLB file for you to upload. Contacting a Partner doesn't commit you to hiring them, and a Partner who decides to work with you contacts you about their fees.
Put a size in the brief. The 500 MB ceiling is what Shopify accepts, not the size it leaves untouched: a model under 15 MB keeps its geometry and materials, while a larger one has its geometry and textures optimized, which Shopify says preserves the visual output of the original file.
The checklist Shopify gives for reviewing a Partner-built model asks for a GLB of about 4 MB that must not exceed 15 MB. We'd brief any modeler to the same target.
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