Shopify Store Launch Checklist

Can you state one primary audience and the specific problem or job this offer addresses?

Done when: A written statement names one primary audience and one problem or job the offer addresses.

Can you support one specific reason a customer might choose this offer over the nearest alternative?

Done when: One specific reason to choose the offer is recorded and supported by evidence the business can show.

Can you trace one buyer payment through the value delivered and the main cost of delivering it?

Done when: A single documented flow connects the buyer, payment event, delivered value, and main delivery cost.

Have you defined a practical check for the single commercial assumption that matters most next?

Done when: A documented verification plan names one key commercial assumption and how it will be checked.

Have you calculated what one representative order or engagement leaves after all its direct costs?

Done when: A written contribution calculation for one representative order, cohort or engagement includes every order-linked cost and shows whether a positive amount remains.

Do you know how many orders, subscribers or engagements per month would cover your fixed monthly costs?

Done when: A written break-even estimate is derived from the contribution calculation and a list of fixed monthly costs, and is marked as an estimate.

Does a written cash plan cover your setup costs, monthly operating costs and a downside scenario?

Done when: A cash plan lists one-time and monthly costs with timing, a downside scenario, and a stop rule with a decision date.

Is the deliverable defined with criteria that let you check whether it is complete and acceptable?

Done when: The deliverable has a written definition and observable acceptance criteria.

Is the main customer-facing promise limited to what current evidence or a representative test can support?

Done when: The main customer-facing promise is linked to current supporting evidence or a representative test record.

Do you have a current list of Shopify setup dependencies that must be confirmed for the intended store?

Done when: A current dependency list identifies the store, account, plan, feature, and access decisions needed for the intended setup.

Have you checked one representative setup using the intended Shopify features, apps, or channels?

Done when: A recorded representative check covers the intended Shopify feature, app, or channel combination.

Does every offer record contain the minimum information a customer and the operating team need?

Done when: A defined minimum information set is complete for every offer record.

Has one representative offer page passed a recorded pre-publish review of its content and assets?

Done when: One representative offer page has passed a recorded pre-publish content and asset review.

Have you documented the payment-provider and setup dependencies that still need confirmation?

Done when: A current dependency record identifies the intended provider, account, currency, payout, and access questions to confirm.

Is there a representative checkout-and-refund test case with evidence to retain?

Done when: A representative checkout-and-refund test case exists, and running it with retained evidence is the check this question reports.

Have you reviewed and set up the tax settings your store needs for where you sell?

Done when: Store tax settings reflect a recorded decision for each market the store sells to, based on official guidance or professional advice.

Do you maintain one current view of available stock or service capacity against commitments?

Done when: One maintained view shows available stock or service capacity against current commitments.

Is there a documented process for completing one representative order, delivery, access grant, or booking?

Done when: A documented fulfillment procedure covers one representative commitment from acceptance through delivery, access, or booking confirmation.

Have you or a named person documented a fallback for one representative return, cancellation, failed delivery, or access problem?

Done when: One documented exception-handling path names you or a named person and a fallback for a representative operational problem.

Can a customer reach one monitored way to contact the store, with you or a named person answering and a written path for unresolved issues?

Done when: One monitored way for customers to reach the store exists, with a named person who answers (you count) and a note of what to do when an issue cannot be resolved on first contact.

Is there a recurring process for recording one customer issue and deciding whether an operational change is needed?

Done when: A recurring feedback review records one customer issue and a decision about an operational change.

Does one current launch or major-change checklist assign each operational dependency to you or a named person and a decision point?

Done when: One current launch or major-change checklist assigns each operational dependency to you or a named person and a decision point.

Has one complete customer journey been checked from entry through payment and delivery, access, or booking?

Done when: One complete representative customer journey has a recorded dry run, test, or operating check.

Is there a documented fallback and stop-or-proceed decision for the most likely launch or change failure?

Done when: One launch or major-change failure scenario has a documented fallback and names you or a named person responsible for the stop-or-proceed decision.

Is one operating measure linked to a named decision, a review by you or a named person, and a cadence?

Done when: One operating measure is linked to a named decision, a review by you or a named person, and a cadence.

Is there a scheduled review for operational records, customer-facing content, and time-sensitive source links?

Done when: One scheduled maintenance review covers operational records, customer-facing content, and time-sensitive source links.