- Short answer
- Up to 250 media per product on every plan — images, 3D models and videos share that count; a single Files upload stops at 200 files.
- 200 is a different limit
- A single upload on the Files page stops at 200 files — the batch, not your store total.
- Over the limit
- Shopify shows an explicit error and refuses the file; neither 250 nor 200 can be raised.
- Per image
- Under 20 MB and up to 5000 x 5000 px, or 25 megapixels.
- Video files
- Uploaded files: up to 10 minutes and 1 GB each; a store uploads at most 1,000 videos a week.
- Videos and 3D per store
- A separate per-store allowance by plan: 250 on Starter and Basic, 50,000 on Plus, 100,000 on Enterprise.
- Variant images
- One image per variant, taken from the same 250 — 2,048 variants can't each have their own.
- Processing error
- Not a limit: the file reached Shopify but couldn't be converted — usually encoding or export, not size.
How many media files can one Shopify product hold?
One product holds up to 250 media — images, 3D models and videos together, on any plan. A full product refuses the next file with an explicit error, and Shopify says the limit can't be raised.
You can add a maximum of 250 images, 3D models, or videos to a product.
The 200 is a different limit: one upload on the Files page, not your store's total — "There is a limit of 200 files per upload". Upload in batches of fewer than 200 files; this one can't be raised either.
A Processing error is not a limit: the file reached Shopify but couldn't be converted — usually how it was encoded or exported, not its size or format.
Do videos and 3D models have a limit of their own?
They share the 250 — the quote above names all three types in one figure — and also carry a second, separate limit: a per-store upload allowance that varies with your Shopify subscription plan.
- Starter, Pause and Build, Retail and Basic — 250 videos and 3D models per store
- Grow — 1,000
- Advanced — 5,000
- Plus — 50,000, Enterprise — 100,000; both can ask Shopify Support to raise it
On Basic that 250 is the store's total across every product — the same figure as the per-product cap, but a different scope.
Each uploaded video file can run up to 10 minutes and 1 GB, and a store can upload at most 1,000 videos in a week — that cap resets weekly and can't be raised.
Video formats and resolution, and the file ceilings for 3D models, are on can you upload 3D models and video to a Shopify product.
How big can a single product image be?
A product or collection image has to be "smaller than 20 MB" to be added, and can be any size up to 5000 x 5000 px, or 25 megapixels.
For square product images, 2048 x 2048 px usually displays best — Shopify's recommendation, not a ceiling.
Which formats those files may be in is its own question — see does Shopify accept WebP and AVIF images.
What if a product has more variants than media slots?
A product can carry up to 2,048 variants, but variant images get no slots of their own — "Each variant can have one media item applied, which must be from the product's media list". That item can only be an image: variants don't take videos or 3D models.
The arithmetic follows. No more than 250 variants can show an image no other variant uses, and fewer once videos or 3D models take slots. A product at the full 2,048 has at least 1,798 variants that reuse another variant's image or have none.
The cap bites only when variants need different pictures. For example, 8 colors × 6 sizes × 4 fits is 192 variants, yet if only color changes the look, 8 images cover them — each assigned to every size and fit of its color. Extra shots of a color go in the product gallery, since each variant takes only one assigned image.
When each color needs its own title, URL or full gallery, Shopify's mechanism is a combined listing: separate products joined by a shared option such as color and shown on the storefront as variants. The app is "available only on Plus and enterprise commerce plans".
Where the 250 applies
| Scope | Variants | Media |
|---|---|---|
| One product | Up to 2,048 | 250 slots shared by images, 3D models and videos |
| One variant | — | One image picked from the product's 250; no video or 3D model |
| Combined listing (Plus and enterprise plans) | By default up to 2,048 across up to 60 products | Each child product can have its own image gallery |
This page was written by AI. Separate AI agents that did not write it check its figures and claims against official sources and test its links and interactive tools. A human editor sets the site's editorial direction, topics and rules and checks that pages are complete and display correctly, but does not check their facts or edit their text. Details may change — always confirm critical data at shopify.com.
Editorial Policy