Ecom Store Pro

How do you set a focal point on an image in Shopify?

Published ·
At a glance
Short answer
Click an image in Files, the theme editor or a product, then click its spot and Save; works on supported themes only.
Other places
Theme editor, a product's Media section, the Shopify Messaging email editor, File reference metafields
Per image
Set on the image, not the section; edits in Files apply wherever the file is used
Third-party themes
Check your theme's documentation for focal point support
Remove
Open the image, click Remove, then Save as new

How do you add, move or remove a focal point?

In Shopify admin
  1. Content
  2. Files
Or open the image from the theme editor, a product's Media, the Shopify Messaging email editor or a File reference metafield.
The blue dot marks the focal point; click another area to move it, or use Remove to clear it.
Path per Shopify Help Center, read October 15, 2026
  1. Click the image to open it.
  2. Click the part that must stay visible, or drag the blue dot there.
  3. Click Save.

To move it, open the image again and click a different area. To remove it, click Remove, then Save as new.

What does a focal point change?

On a tall screen, such as a phone in portrait mode, a wide image might be cropped on the left and right. The focal point always displays in frame, even when your theme crops the image, though it might not sit visually centered.

One point per image, used everywhere
You set it on the image, not on the section, and the same focal point applies wherever you use that image. Shopify's Files page says the same of every edit made there.

Which Shopify themes support focal points?

Shopify's compatibility list names all Horizon-family themes and 14 other free themes, each of the 14 from the version below.

Free themeFrom version
Horizon familyAll themes
Colorblock3.0.0
Craft5.0.0
Crave5.0.0
Dawn7.0.0
Origin1.0.0
Publisher1.0.0
Refresh2.0.0
Ride3.0.0
Rise1.0.0
Sense5.0.0
Spotlight0.0.1
Studio4.0.0
Taste4.0.0
Trade1.0.0

On a third-party theme, check its documentation. Support depends on your theme and version, so check both if a focal point has no effect.

Shopify's other ways to reduce cropping include section settings and a different section or theme. Horizon's release notes, under All versions on its Theme Store page, say version 3.1.0 added "mobile-specific media in the Hero section", an option in one section, not a replacement for a focal point; how a banner crops on a phone covers other sections.

For developers, Liquid's image_tag filter applies the focal point through CSS object-position when coordinates are available.

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