Why isn't your Shopify favicon showing?

Why doesn't your favicon show on checkout or customer accounts?

This one is a plan boundary, not a setting you missed. Shopify's favicon documentation says favicons don't display on Customer Accounts and Checkout pages unless you're on the Shopify Plus plan. No Shopify page we read in October 2026 — its favicon, checkout, Checkout Blocks and customer accounts documentation on the Help Center and shopify.dev — describes a way to set one below Plus.

On Plus, Shopify's favicon help page names two routes, and its wording also rules out the two places merchants usually look first:

The Checkout Blocks branding editor has a Favicon element for the icon customers see in the browser tab during checkout, but as of October 2026 Shopify says the branding editor is deprecated and will be removed on December 31, 2026 — what happens to it on that date is covered separately.

For customer accounts and sign-in as well as checkout, Shopify's developer documentation describes adding the favicon through the Checkout and Accounts Configuration API. The “Branding API” on Shopify's favicon help page points to the Checkout Branding API (checkoutBrandingUpsert), which the developer documentation says applies the favicon to checkout only, so for customer accounts the help page and the developer documentation differ.

Why does Google show an old favicon, or none?

Google reads your favicon from a link tag in the header of your home page; work through its rules in this order:

1. Square image. Google requires a favicon with a 1:1 aspect ratio that's at least 8x8px.
2. Nothing blocked. Googlebot must be able to crawl your home page and Googlebot-Image the favicon file, and Google asks you not to change the favicon URL frequently.
3. Sitemap submitted. Shopify's advice when the favicon isn't in Google results is to make sure you've submitted your sitemap — the steps are in our guide to indexing and Search Console.
4. Indexing requested. Request indexing of your home page with the URL Inspection tool.

Then wait: Google says crawling can take anywhere from several days to several weeks. Even then a favicon isn't guaranteed to appear — Google states this holds even if all guidelines are met.

Why isn't the favicon showing in your browser tab?

If it's missing on the live store too, check your plan: you can't add a favicon on the Starter plan, while Basic or higher — or the Agentic plan when you're building an online store — can add one.

The favicon is set in your theme's settings — under Logo or Favicon, depending on your theme version — and Shopify's password-page guide lists favicon settings among the theme settings that customize your password page. Shopify recommends 32 x 32 px and may scale larger images down to that size — sizing for the tab and for Google is in our favicon size guide.

In Shopify adminOpen in your store

1. Online Store
2. Edit theme
3. Theme settings

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