- Short answer
- You can add FAQ schema, but since May 7, 2026 Google no longer shows FAQ rich results for any site, so expect no FAQ snippets.
- Shopify's own schema
- Themes include product schema; no FAQPage in the Shopify docs we read or Horizon and Dawn GitHub files (October 2026)
- App route
- D: AI FAQ Page listed the schema on its Free plan (listing read October 26, 2026)
- Before editing code
- Duplicate the theme as a backup; if edits clash with a theme update, all are removed in the updated copy
- Markup rule
- Google: mark up only questions readers can see on that page
Does FAQ schema still do anything in Google search?
Not as a rich result. Google limited FAQ rich results to well-known, authoritative government and health sites in August 2023, then ended the feature for every site:
This feature will no longer appear in Google Search starting May 7, 2026.
Google removed the feature's documentation in June 2026. On markup already in place, Google wrote in August 2023, before the feature ended, that “there's no need to proactively remove it.”
Does Shopify add FAQ schema for you?
Not that we found. None of the Shopify Help Center and shopify.dev pages we read describes FAQPage markup, and none of the Horizon and Dawn theme files on GitHub outputs it, as of October 2026.
Shopify's SEO overview names schema markup for products in its themes, and Liquid's structured_data filter works on product and article objects. To see what your theme emits, use the structured data check in our technical SEO audit.
How do you add FAQ schema if you still want it?
There are two routes, and Shopify says to edit theme code only if an app or the theme editor can't make the change:
- StoreFAQ's listing says it adds “FAQ schema / JSON-LD for SEO”
- D: AI FAQ Page lists “Google FAQ schema (JSON-LD)” on its Free plan
- Duplicate your theme first as a backup; if your code changes are incompatible with a theme update, all of them are removed in the updated copy
- Liquid's json filter escapes any quotes inside the output
Either way, Google's structured data policies say: “Don't mark up content that is not visible to readers of the page.”
An app listing we read still promises FAQ rich results, which Google stopped showing. Pay an FAQ app for the page, search or customer questions it gives you, not the schema: see when an FAQ app is worth installing.
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