Can you remove Shopify branding from the Shopify checkout page?

What Shopify branding is actually on your checkout page?

None of the following Shopify pages describes a visible “Shopify” logo on the checkout page that a merchant could remove — as of September 2026 this answer is read off Shopify's checkout-customization, checkout-style, Checkout Blocks branding-editor, CheckoutBranding API and checkout-styling documentation, plus the Help Center page on removing “Powered by Shopify”.

Shop-branded elements are documented separately. Track with Shop is activated by default for all Shopify stores and puts a button on your order status page for customers to track their order with Shop; you can turn it off in the checkout settings of your Shopify admin.

When a customer has a Shop or Shop Pay account, a sign-in prompt appears when they browse or check out on your store; on a store with Shop Pay activated, the only option to remove it for all customers is to deactivate Shop Pay. Our Shop app guide covers which Shop features run by default. The Shop Promise badge is another Shop-branded element with a switch of its own, and we cover whether it can be turned off without losing anything else.

The line in your storefront footer is a different object. Shopify's Help Center page on removing “Powered by Shopify” never mentions checkout, and its instructions are theme work: editing your theme's default content, or deleting the powered_by_link tag from footer.liquid. We cover that footer line in our answer on removing Powered by Shopify from your storefront.

The Shop Pay button is another thing merchants mean here, and it is the one we cannot answer from official pages: none we found in September 2026 addresses removing the Shop Pay wordmark separately from switching the wallet off.

What can you change on Basic and higher?

The most expensive wrong guess here is that checkout branding is something you buy with Plus. The standard level is gated far lower.

Shopify documents it as the ability to add your brand's logo, add a background color or image, and change the colors and font on the checkout, thank you, and order status pages.

As of February 5, 2026, Shopify's checkout-style page adds that a background image can no longer go in the checkout header or the main content area; the order summary still takes one.

The controls are finer than one toggle. You can align your logo on the left, right, or center of the banner area and set its width, change the color of the buttons and accents such as links, and select from a list of fonts.

What does Shopify Plus add, and what is being removed?

Plus does not switch branding on; it adds a deeper layer above the standard one.

That editor reaches further into the page than the standard settings do, covering favicon, header, order summary, typography, buttons and more. Shopify states the changes apply to all pages of your checkout, including the thank you page, order status page, and new customer accounts pages.

For API work, Shopify's migration guide uses the Checkout and Accounts Configuration API. The CheckoutBranding API reference marks the checkoutBrandingUpsert mutation “Deprecated,” while the Checkout and Accounts Configuration API's own guide says the Checkout Branding API remains supported for checkout-only styling tied to a checkout profile. Shopify documents the CheckoutBranding object in the Admin GraphQL API as requiring access to checkout branding settings and a shop on a Plus plan or a Development store plan.

None of this Plus layer is required to put your logo, background, colors and fonts on checkout: that is the standard level.

If the plan itself is the question, we map who gets which checkout tools on which plan.