- Short answer
- Edit the Password page in the theme editor; its message and password are set in Online Store > Preferences (private mode).
- Other way in
- Online Store page: preview the password page from the access menu, then click Edit (private mode only).
- Password tip
- Use a visitor password that differs from your admin login.
- Logo
- Shopify's help: maximum width 300 px (Horizon sizes the logo by height or percent); favicon recommended 32 x 32 px.
- Default sections
- Shopify's help: Password header, Email signup banner, Password footer; Horizon: a Password section plus Password footer.
- Countdown timer
- No native section on the Shopify pages we read, October 2026.
Where do you edit the Shopify password page?
Visitors see this landing page while your store is in private mode, the default for a new store.
- In the theme editor, choose Home page > Password. In private mode you can also preview it from the access menu on the Online Store page and click Edit.
- Edit its sections, or add other sections and blocks.
In Preferences, set the visitor password (not your admin one) and an optional message:
- Online Store
- Preferences
Turning off private mode removes the page at launch.
What can you change on the password page?
Shopify's help lists three default sections:
- Password header — separate from your store's main header.
- Email signup banner — lets visitors subscribe to your email marketing.
- Password footer — Shopify's help hides it with
<style>footer { display: none; }</style>in the visitor message field.
Horizon instead ships one Password section (logo, text and email signup blocks) plus a Password footer.
Logo and favicon come from theme settings, which also apply to the rest of your theme: logo images have a maximum width of 300 px per Shopify's help (Horizon sizes the logo by height or percent instead), and the recommended favicon is 32 x 32 px. No Shopify page we read sizes a password-page background image.
Beyond the settings, Shopify's steps say to open Edit code and search for files containing password-header or password-footer; in Horizon the files are password.liquid and password-footer.liquid.
Can you remove "Powered by Shopify" or add a countdown?
The branding line, yes: in private mode, the theme's Powered by Shopify HTML box sets it on the password page — same steps as the storefront line.
No Shopify page we read describes a native countdown section, or removing the "Enter using password" link.
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