- Short answer
- Link FAQ metaobject entries to products with a List of entries metafield; the theme editor adds every entry in it to the block setting you connect.
- Metafield setting
- List of entries; One entry shows only one FAQ per product.
- Type to skip
- Mixed reference, which reaches a theme only through Liquid code.
- Products without entries
- In Shopify's tutorial the section stays as blank space; it may vary by theme and section.
- Deleting the definition
- Can't be undone and deletes every FAQ entry.
How do you set up one FAQ set for many products?
Answers unique to each product fit a text metafield per product; shared ones belong in a metaobject, and FAQ is one of Shopify's own metaobject examples.
- In Settings › Metafields and metaobjects, add a definition named FAQ with Question (Single line text) and Answer (Multi-line text) fields, keeping Storefronts API access on.
- Click Add entry per question.
- Settings
- Metafields and metaobjects
- FAQ
- Under Products › Add definition, choose Metaobject › FAQ (not Mixed reference, which needs Liquid) and pick List of entries: One entry shows only one FAQ per product.
- Settings
- Metafields and metaobjects
- Products
- Add definition
- On each product, click + in its FAQ metafield and select the entries.
- Products
Coding with Jan's 2023 video shows the same reuse on a designer profile in an older admin.
How do the answers show on the product page?
- In the Default product template, add Horizon's FAQ section (search "faq") and open an Accordion row; not every block has the Connect dynamic source icon.
- Choose the product's FAQ metafield. Shopify says a metaobject list field adds each entry to the block setting.
- Online Store
- Themes
- Edit theme
In our Horizon test on October 29, 2026, an Accordion row heading offered Question but not Answer and put the whole list into that one setting. We didn't get a row per question this way; Shopify also documents connecting a metaobject to a block, or editing theme code. Shopify's tutorial says products without entries leave blank space, though this may vary by theme and section.
What happens when you edit or delete an answer?
Edit an entry in Content › Metaobjects once and every product using it updates. Entries live outside the theme, so new themes reuse them; don't change a handle in use.
Shopify themes add product schema markup automatically; for FAQ markup, see whether Shopify adds FAQ schema.
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