How do you hide the Add to cart button on one Shopify product?

Which steps hide the button with a product template?

Shopify's guide does this with a separate product template:

1. In Online Store, click Edit theme, open the Home page drop-down menu and click Products, then Create template. Name it, for example, not-for-sale.
2. Under Product information, hover over the Buy buttons block and click the eye icon, then hide Quantity selector. Accelerated checkout buttons belong to that Buy buttons block (a Dynamic checkout buttons checkbox in Dawn, a nested Accelerated checkout block in Horizon), so confirm they're gone from the preview too.
3. Add a Text block saying when sales resume, or a Contact Form section for quote requests (both optional), then click Save.
4. In Products, open the product, select not-for-sale under Theme template, and click Save.

For several products, select them, click Bulk edit, add the Template column, set each row to your template, such as product.not-for-sale, and save.

Which themes support a separate product template?

This route doesn't apply to vintage themes, the original theme architecture. A new template can be created only with a compatible theme, so check your theme's architecture version first.

The template must sit in your published theme: the Theme template menu lists only your current live theme's templates. If you built it in an unpublished theme, publish that theme first.

What does hiding the button not cover?

The template changes the product page. A featured product section on the home page can carry its own Add to cart button, and product cards have a separate Quick add setting: theme-wide and on by default in Horizon, per section in Dawn (collection grid, Featured collection).

In Horizon's theme code, Quick add on a single-variant product without subscriptions or other selling plans adds it to the cart from the card, so the template doesn't remove that button. After assigning the template, check this product on the home page and in a collection.

If the product must not sell at all, set it to Draft or archive it instead of using a template. Unlisted won't do: customers can still add the product to the cart from its direct URL unless you customize unlisted product pages to prevent it.