- Short answer
- Yes: a collapsible block on the product template shows the same text on every product unless you connect a metafield to its text.
- On Horizon
- Add an Accordion block; the Text block inside a row has the Connect dynamic source icon.
- Empty metafield
- A product with no value in the metafield shows no content in that row.
- Theme support
- Not all sections or blocks support dynamic sources; Rich text metafields need a rich-text setting.
- Google results
- FAQ rich results stopped appearing in Google Search on May 7, 2026.
Does a collapsible row show the same FAQs on every product?
Yes, if you type the questions straight into it. Shopify's help says content added directly to a collapsible block displays on all product pages; per-product content needs a metafield.
Shopify's tutorial names the block Collapsible row, as Dawn does. On Horizon, search Add block in the Product information section for “accordion”: our Horizon editor showed an Accordion block on October 28, 2026 (theme version not recorded), with a row's text held in a Text block.
- Online Store
- Themes
- Edit theme
- Default product
- Product information
- Add block
How do you give each product its own questions?
Before step 1, open your collapsible block in the theme editor (or add one, as in step 2) and look for the Connect dynamic source icon beside the setting that holds its text, shown below in Dawn and Horizon. Not all sections or blocks support dynamic sources, and a Rich text metafield connects only to rich-text settings. If yours can't connect, see when you still need Liquid.
- In Settings, open Metafields and metaobjects, choose Products, click Add definition and pick Text > Multi-line text.
- In the theme editor's Default product template, Product information section, click Add block > Collapsible row (on Horizon, add an Accordion and select the Text block inside a row). Next to Row content (Text on Horizon), click the Connect dynamic source icon and select the metafield.
- Fill in that metafield on each product.
- Settings
- Metafields and metaobjects
- Products
- Add definition
- Online Store
- Themes
- Edit theme
- Default product
- Product information
- Collapsible row
- Online Store
- Themes
- Edit theme
- Default product
- Product information
- Accordion
- Accordion row
- Text
One template then serves every product; a product whose metafield is empty shows no content.
Do you need a FAQ app for product pages?
Not for the questions if your block takes a metafield: the block and metafield cover them. An app is for extras its listing offers; StoreFAQ says it helps merchants build product FAQs and an AI chatbot, with a free plan listed on October 28, 2026. Store-wide, see when a FAQ app is worth installing.
Not for Google either: FAQ rich results stopped appearing in Google Search on May 7, 2026, and app schema won't bring them back. See whether FAQ schema still does anything in Google Search.
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