How do you remove the password page from a Shopify store?

Where do you turn off private mode in the Shopify admin?

The password page is the landing page visitors see while private mode is active, so removing it means switching the store's access to public.

1. In your Shopify admin, go to Online Store.
2. Click Private in the access menu.
3. Select Public.
4. Click Launch store, or Update if the store has left private mode before.

You can also launch from Online Store > Preferences: in Store access, deactivate the Private mode setting and click Save. In the Shopify app, the Help Center's steps call this setting Password protection, as of October 2026.

To restore the password page later, switch the same menu from Public back to Private; updating the password is optional.

What does Shopify require before you can launch the store?

Shopify's launch instructions list three required steps:

• Select a subscription plan. Pick one during a free trial and you aren't charged subscription fees until the trial expires.
• Add a store address to Business details under Settings > General.
• Set up a payment method and make sure test mode is deactivated.

In the Shopify app, a store on a trial plan or without a business address is prompted to complete that step before its password can be removed. Before going public, run through the pre-launch checklist.

Can you remove the password from a Shopify development store?

No. Shopify's developer documentation says dev stores are always password protected: the password page can't be removed or replaced, and a dev store can't be converted to a production store.

If you're building the store for a merchant, use a client transfer store instead: it keeps its password page while the store is in the partner's organization, and the client selects a plan when they receive the transfer.