- Short answer
- Yes on your storefront; in emails only if early access gave you the toggle, and Plus customer notification email footers carry no Shopify branding.
- Plan or theme requirement
- The Help Center page we read on September 16, 2026 names none for the storefront step.
- Email footer toggle
- Early access, "available only for certain stores"; the Help Center notifications page we read doesn't say how to request it.
- Shopify Plus
- No Shopify branding in customer notification email footers, so there is nothing to switch off.
- Opening soon page
- A separate "Powered by Shopify HTML" box, which you can also clear if your store is in private mode.
- Line still showing
- Delete the {{ powered_by_link }} tag in footer.liquid under Edit code.
Can you remove "Powered by Shopify" from the storefront footer?
Yes. Open Edit default theme content for your theme, type powered into the Filter items box, and enter a single space in the Powered by Shopify box, as the Help Center page describes.
The Help Center page we read on September 16, 2026 names no plan or theme requirement for this step.
Can you turn off "Powered by Shopify" in notification emails?
Not on every store. On Shopify Plus there is nothing to switch off: no Shopify branding in customer notification email footers. Elsewhere the default footer template carries the same line, and switching it off depends on early access:
This feature is in early access and is available only for certain stores.
Where your store has it, the switch sits in the desktop admin under Settings > Notifications > Customer notifications > Customize email template > Branding: turn off Display "Powered by Shopify" branding and save.
The Help Center notifications page we read on September 16, 2026 doesn't say how to request that access.
Logo, colors and body text are a different job, covered on our page about editing the order-confirmation email.
What if "Powered by Shopify" still shows after you remove it?
If it still shows on the Opening soon page while your store is in private (password) mode, that page has its own Powered by Shopify HTML box — the same filter and the same single space clear it.
If the line survives the single-space step, open Edit code, find the {{ powered_by_link }} tag in footer.liquid and delete it.
On a free theme from Shopify, Support "might be able to help with this specific customization within the scope of the Shopify Design Policy".
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