- Short answer
- Untick Show accelerated checkout buttons in the Buy buttons block; that hides every accelerated button on the page, not only Buy it now.
- Older label
- Some theme versions call the checkbox Dynamic checkout buttons
- Checkout
- Checkout keeps its own Express Checkout section
- Button text
- No Help Center page we read describes renaming Buy it now
How do you turn off Buy it now in the theme editor?
Buy it now is an accelerated checkout button; Shopify's steps turn it off per product template:
- Go to Online Store and click Edit theme.
- Click Products, then select Default product or your template.
- Under Product information, click Buy buttons.
- Deselect Show accelerated checkout buttons (some theme versions say Dynamic checkout buttons). If your theme doesn't have that setting, Shopify says to update your theme or edit your theme code.
- Click Save.
- Online Store
- Edit theme
- Products
- Default product
- Product information
- Buy buttons
Clearing that checkbox hides every accelerated button on those product pages; Shopify lets you hide all, not specific ones. Products that should keep them need an alternate product template. Checkout keeps its own Express Checkout section.
Whether the buttons are worth keeping is covered in our wallet comparison.
Why does it show Shop Pay or PayPal instead of Buy it now?
Buy it now is the unbranded button; branded ones show a logo such as Shop Pay or PayPal, depending on your payment settings, whether Shop Promise is active (it prioritizes Shop Pay), and the customer's browser, device and payment history.
You can't pick branded or unbranded buttons in the theme. With no third-party accelerated method active in your payment settings (Shopify counts Shop Pay as one), only Buy it now displays; to remove PayPal's button, see removing PayPal from Shopify. No Shopify Help Center page we read on October 21, 2026, including the accelerated checkout and theme language pages, explains how to change the Buy it now wording.
Why isn't the Buy it now button showing?
Checkbox on, but no button? Shopify says the first case below won't display the buttons; the others are limits to check:
- Gift cards with active recipient fields won't display the buttons.
- Pre-orders can't be bought with Shop Pay, Apple Pay or Google Pay.
- Currency converters and apps that interact with the cart or send customers to an external checkout might not be compatible.
- The buttons don't support cart attributes.
To preview the unbranded button on a product page, add the test parameter ?shopify-debug=true&show=checkout to its URL.
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