- Short answer
- Add it in Online Store > Pages, link it in Content > Menus; sectioned pages need a template (not on Vintage); on Starter, other pages need an upgrade.
- Visibility
- Select Visible; Hidden hides the page from your online store
- Menu link
- Select the page from the list rather than pasting its URL
- Starter plan
- No new templates; pages beyond its defaults need a higher plan such as Basic
- Template edits
- Apply to every page that uses the template
How do you create the About us page?
- Go to Online Store › Pages and click Add page.
- Enter a title and content; the editor inserts links, tables, images and videos. Shopify's About Us guide suggests including a call to action that matches the page's goal.
- Select Visible; Hidden hides the page from your online store.
- Optionally edit the URL handle in the search engine listing, then click Save.
- Online Store
- Pages
Shopify's 2022 walkthrough covers the same steps; where its screens differ from today's admin, follow the paths on this page.
How do you add the page to a menu?
- Go to Content › Menus and open the main or footer menu; a new page isn't in either until you add it.
- Click Add menu item, then the Search or paste link field, choose Pages and select your page from the list rather than pasting its URL, as Shopify's menu guide advises.
- Save the menu.
- Content
- Menus
Delete the page later and Shopify deletes its menu item too.
When does an About us page need its own template?
Only for a page built from theme sections; text, photos and video go in the page content. No Shopify help page we read on October 20, 2026 names a ready-made About template for Horizon or Dawn.
Vintage themes can't create templates in the theme editor, while Online Store 2.0 and theme-block themes such as Horizon can. The Starter plan doesn't support creating any new templates; its help page lists default home, product, contact, 404 and cart pages and checkout, and says other pages need a higher plan such as Basic.
- In the theme editor, create a page template with a unique name, based on an existing one; it starts with that template's sections.
- Add your sections and save.
- In Online Store › Pages, open the page and pick your template under Template (in the first screenshot; the help calls it Theme template); only your live theme's templates are listed.
- Online Store
- Edit theme
Editing a template changes every page that uses it.
For page builder apps instead, see our landing page guide.
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