- Short answer
- Yes — 250 tags per customer, order or product (product tags are unlimited on Plus); 255 characters per tag, but only 40 on orders and drafts.
- Discounts
- Up to 5 tags per discount, not 250
- Shopify Plus
- No limit on product tags, but only 250 display when you bulk edit tags
- Draft orders
- 40 characters per tag, and the tags carry over to the order you create from the draft
- Tag suggestions
- Your store's first 5,000 unique product tags; a display limit, not a per-product cap
What are the tag limits for each Shopify object?
Tag limits by object
| Object | Characters per tag | Tags per item |
|---|---|---|
| Orders | 40 | 250 |
| Draft orders | 40 | 250 |
| Products | 255 | 250 (unlimited on Plus) |
| Customers | 255 | 250 |
| Transfers | 255 | 250 |
| Blog posts | 255 | 250 |
| Discounts | 255 | 5 |
Shopify Help Center, using-tags page, read October 28, 2026.
Discounts don't follow the 250 count: Shopify's tag rules cap a single discount at 5 tags. The same rules say you can use only letters, numbers and hyphens in your tags.
How long can an order tag be?
Order and draft-order tags hold up to 40 characters each. When you create an order from a draft order, the draft's tags carry over as order tags.
If Shopify Flow tags your orders automatically, plan those tag names within 40 characters.
Where does the 250-tag limit catch you?
The same number comes back in four places, and it means something different in each — a display cap, a workflow threshold, a merge total, an import maximum:
- Shopify Plus. Products can carry unlimited tags, but “only 250 tags display when bulk editing tags” in bulk tag actions.
- Shopify Flow. Workflows with conditions that involve tags “might not work” when an order, product or customer has more than 250 tags.
- Merging customers. The two profiles' combined tags must be 250 or fewer.
- Product CSV import. Shopify's CSV instructions allow a maximum of 250 tags per product.
One number looks like a limit and isn't: tag suggestions show only your store's first 5,000 unique product tags, and a tag missing from that list can still be added to a product.
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