- Short answer
- Yes — Shopify Flow tags customers, orders and products when an event fires; Shopify lists the free app on Basic, Grow, Advanced and Plus.
- Tag customers by order
- Add customer tags also runs on order triggers, so an order can tag the customer it belongs to.
- Records you already have
- Run the workflow manually, or schedule a backfill: each Get data run returns up to 100.
- Starter
- Starter isn't on the plan list in Shopify's Flow overview.
- Other apps
- Another app can overwrite a Flow tag; if you can't solve it with the app, Shopify suggests a Wait step.
How does Shopify tag customers and orders automatically?
Shopify's tag documentation points to Shopify Flow, which has a tag action for customers, orders and products:
- Customers. Add customer tags runs on customer triggers such as Customer created, and on order triggers. Shopify's example tags a customer as VIP for an order of $500 or more.
- Orders. Add order tags runs on order triggers such as Order paid; a template tags B2B orders when they're created.
- Products. Add product tags runs on product and variant triggers such as Variant out of stock.
Templates such as Tag customers that have created an account sit in the Flow app:
- Apps
- Flow
- Browse templates
Shopify lists Flow as free on the Basic, Grow, Advanced and Plus plans; Starter isn't on that list, though Shopify's developer docs offer Flow “on any paid plan.” Which plans have Flow, and where Starter stands, is in our Flow workflows guide.
Does it tag customers and orders you already have?
Yes, with a step of your own. Shopify says Add order tags “adds a tag to the order that triggers the workflow”; for existing records Shopify documents routes such as these:
- Manual run. Run the workflow manually on the records you pick, several at once with a bulk action; it needs a matching trigger.
- Scheduled backfill. A Scheduled time template “will backfill tags onto all of your customers based on a metafield value”; it runs hourly, and its Get data step returns up to 100 at a time.
Do you need a tagging app?
Not for the tagging itself if your plan has Flow. As listed on October 27, 2026, apps such as Ordersify: Automation Tags and MountB ‑ Order Auto Tagger tag by rules you set in the app. Check first whether a Flow template or custom workflow already covers your rule.
Shopify's tag action pages name the usual cause: “an app (typically) or Admin user overwrote the tag.” If you can't solve it with the overwriting app, Shopify suggests a Wait step in Flow to delay when Flow adds tags.
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