Do Shopify discount codes apply to B2B orders by default?

What changed on 23 June 2026 — and who it applies to

This is not a change coming later: it was announced on 23 June 2026, and the post says discounts for B2B are activated by default on new B2B stores and "are being activated automatically" on eligible existing ones. Shopify's changelog post describes the move:

What switched on is the ability to run discounts for B2B at all — not any particular code you had already created. The second thing to settle is whether this is your problem at all, and B2B is not a Plus-only feature: Shopify's B2B plan features page states that "On the Basic, Grow, and Advanced plans, you can assign up to 3 active catalogs across all your B2B markets" — using B2B catalog features on those three plans requires new Shopify Markets, and unlimited B2B market catalogs is one of the differences on Plus. How the plans differ on B2B catalogs is set out in one section of our discounts guide.

Which stores Shopify switched on automatically

Find your own store in the changelog's list before you change anything. It names two situations — separated by whether you already had an active or scheduled discount that day — and is silent on a third.

Shopify changelog, 23 June 2026. Read 9 August 2026.

If the third row is yours, the post says nothing about you — which is not the same as saying nothing reached your store. Either way the next move is the same: open your discount list and read the eligibility setting on every live code.

What an "All customers" discount now does to wholesale prices

This is where the margin goes. A code you built for a retail promotion carries an eligibility setting, and the changelog says what that setting now reaches: "For stores where discounts for B2B are newly activated, any discount that's eligible for All customers, Specific customers, or Customer segments applies to all customers (B2B and non-B2B customers) by default, unless you assign specific markets to the discount's eligibility settings."

That is not a single-page claim. Shopify's B2B discounts page says the same about a store selling both ways: "Any existing discounts that you have in a blended store apply to both B2B and D2C customers by default." Two official pages, one behaviour — which is why a code you have not touched can now come off a wholesale price. Catalogs and company accounts are a larger subject, covered in our B2B guide.

One caution about the phrase itself. Shopify applies multiple discounts to an order only when the setting on each discount allows the combination, and that rule is about whether one discount works together with another. This page is about a different axis — which customers a discount reaches. A code can be non-combinable and still apply to a B2B order.

How a code stacks on top of your catalog price

Your catalog price is already a reduction — but Shopify calls it a price adjustment, not a discount, so the combination rule from the previous section is not what governs it. The question is what is applied to what, and Shopify answers that:

The two reductions compound rather than compete: the code comes off the price your catalog already set. What Shopify does not break down is whether every kind of discount behaves that way. Across the B2B discounts page, the June 2026 changelog post and Shopify's quantity-pricing, B2B features, discount-management and shipping-discount pages, no page we read on 9 August 2026 splits that stacking rule by type of discount — Shopify documents the general rule without stating whether shipping discounts or Buy X Get Y stack differently on B2B catalog prices.

How to narrow a discount — and what Shopify does not document

One lever is documented, and on the B2B discounts page the setting lives on the discount itself, not in your B2B configuration: "To make a discount available to only specific B2B customers, create a B2B market and then assign the market to the discount's eligibility settings." The same setting works the other way round: eligibility is a market assignment, so an online promotion stays with non-B2B buyers once you assign it a Region market instead of leaving it on All customers.

It is a choice, not an extra checkbox. Eligibility can be All customers, Specific customers, Customer segments or Markets, and Shopify's discount-management page gives the reason while describing how you filter that list: "If you use an eligibility filter, then you can't apply any other eligibility filters to your discount list, because a discount can't have multiple eligibility types assigned to it." One eligibility type per discount is what matters here: moving a code onto a market drops the segment targeting it had.

In the other direction the documentation is thinner. Shopify describes the route to activation — "If discounts for B2B aren't available in your store, then the store or organization owner can contact Shopify Support to activate them." — the route in, not out, but across the B2B discounts page, the June 2026 changelog post and the B2B considerations page, no page we read on 9 August 2026 describes a way to turn automatically activated B2B discounts back off. Until one does, the documented levers are the eligibility setting above, deactivating or deleting the discount itself, and the catalog prices themselves — and if repricing is the answer, start with our wholesale pricing guide.