- Short answer
- Yes — a "Customer is B2B" rule in Checkout Blocks, a route Shopify limits to Plus, or a B2B market assigned to the discount's eligibility.
- Plus only for the Checkout Blocks route
- Shopify states custom shipping discounts via Checkout Blocks are available only on the Shopify Plus plan.
- The app itself installs free
- The App Store lists Checkout Blocks as Free; the Plus requirement sits on custom order and shipping discounts.
- The route through Markets
- Assign a B2B market, built from your company locations, to a free shipping discount's eligibility settings.
- Markets or segments, not both
- Shopify's changelog states market and customer-segment eligibility are mutually exclusive on one discount.
- B2B itself is not Plus-only
- Shopify says you can use Shopify B2B on the Basic, Grow, Advanced, and Shopify Plus plans.
The direct route: a "Customer is B2B" rule in Checkout Blocks
Shopify documents a condition that names wholesale buyers outright. In a Checkout Blocks custom shipping discount, Customer is B2B is one of 15 supported rule categories — alongside Company, Shopify Market and Customer tag. What limits it is your plan:
Creating custom shipping discounts using Checkout Blocks is available only to merchants on the Shopify Plus plan.
Checkout Blocks installs free, and Plus unlocks the full checkout, custom order and shipping discounts included. Below Plus your plan is the block, not an app bill — so read the second route.
Narrowing a free shipping discount to a B2B market
The second route runs through Markets. Shopify's B2B discounts page says: "To make a discount available to only specific B2B customers, create a B2B market and then assign the market to the discount's eligibility settings." A B2B market is built from company locations, and a free shipping discount lists Markets among its eligibility options. This route assumes your admin already has B2B companies — Shopify says you can use Shopify B2B on the Basic, Grow, Advanced, and Shopify Plus plans, and that on Basic, Grow or Advanced a store must be using new Shopify Markets for B2B catalog features.
Shopify's developer changelog of May 8, 2026 (Admin GraphQL API) names the types in scope — "Basic, BXGY, App, and Free Shipping discounts (both automatic and code-based)" — and the reach as targeting "to specific regional markets, retail locations, or B2B company locations". The same entry adds that "eligibility types are mutually exclusive" — markets or customer segments on one discount, never both. Whether discounts touch B2B orders at all is a separate question about defaults and stacking.
Which plan each route needs
No Shopify page we have found states a plan requirement for market-based discount eligibility — as of August 2026 this is read off Shopify's free shipping, Markets and B2B discount documentation. The contrast is the useful part: Plus is named outright for the Checkout Blocks route, while for the market route nothing beyond those B2B plans turns up in the documentation we read.
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
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