- Short answer
- Yes — Customize labels in Settings > Checkout edits the wording in your default language; other languages change through translations.
- Other languages
- Translate them with Translate & Adapt, CSV files or a compatible third-party app.
- SMS checkbox
- Its label changes in the same theme language editor as the email label.
- WhatsApp checkbox
- No Shopify page we found names its label as editable text (checked September 2026).
- Abandoned cart reminders
- If you send them, Shopify says you need to change the text beside the checkbox.
Where do you change the "Email me with news and offers" text?
Shopify documents two ways into this theme wording:
- In Settings > Checkout, under Marketing opt-in, click Customize labels to edit the Checkout marketing default text.
- In Online Store, open your theme's menu, select Edit default theme content, find the phrase with Filter items, edit it and click Save.
The checkout and accounts editor is where Shopify puts branding and apps: logo, background, colors and font.
Does the new wording reach other languages and the SMS checkbox?
The theme content editor changes wording for your default language. Other languages update through the Translate & Adapt app, CSV files or a compatible third-party app.
Shopify says the same theme's language editor changes the email and SMS marketing opt-in text next to the consent checkbox.
No Shopify page we have found names the WhatsApp checkbox label alongside email and SMS as editable text — as of September 2026, read off the checkout form options, customer contact information and theme wording help pages.
When does Shopify say you need to change the checkbox text?
The default text says customers are signing up for news and offers, and Shopify ties changing it to abandoned cart reminders:
If your store is set up to send abandoned cart reminders, then you need to change the information that displays next to the consent checkbox.
Where the email box starts preselected is a separate setting — Regions recommended by Shopify or Regions you choose — see how you choose where the box is preselected.
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
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