Can you add shoppable video to a Shopify store?

Can a Shopify theme tag products in a video?

None of the pages we checked on October 14, 2026 describes an online-store theme block or setting that links products to a video — 13 Help Center and shopify.dev pages, and the Theme Store pages of 14 free themes made by Shopify, Horizon included. Some third-party themes, such as Monk by Slash Themes, list a shoppable video feature on their Theme Store pages.

What your theme can do is show video: upload a file or embed a YouTube or Vimeo link in a product's media, and it appears if your theme supports it — every Horizon family theme does. For file limits, see which video files a product accepts.

How do you make video shoppable on your online store?

Shopify's own pages point to apps, filed in the App Store under Video and livestream — “shoppable reels, live selling, and other video content.” Per Shopify's video commerce guide, such apps often include product feature templates: you upload your video and add thumbnails, pricing and product links.

Can you publish shoppable video in the Shop channel?

Yes. Posts are one of Shopify's built-in shoppable formats: images or videos with tagged products. A post you create manually can tag up to 10 products or 1 collection.

Posts show only in the Shop app — home feed, Shop Store and Following tab, not shop.com; see how Posts replaced Updates.

Only staff with both Marketing and Discounts permissions can create one, in three ways:

• manually in the Shop channel — each video up to 2 minutes and 100 MB;
• imported from Instagram;
• synced from an app in the Shoppable Videos for Shop collection, such as Tolstoy or Videowise.

In the Shop editor, a Shoppable video section adds a video with up to 10 tagged products to your Shop product pages; it shows in the Shop app and on shop.com, not on your online store. Shop Minis also feature shoppable videos, but you can't choose which products display there.