Does Shopify have a built-in wishlist?

Is there a wishlist built into Shopify?

No Shopify page we read on October 21, 2026 describes a built-in wishlist for your store — not the Help Center's customer account and theme pages, shopify.dev or the Theme Store's Horizon feature list. Instead, the App Store has a wishlist apps category.

The Shop app lets shoppers save favorites, but those sit in the shopper's own Shop account. Shopify's help says you can't access information about the products that a customer saves, so those favorites aren't your store's list.

Where does a wishlist app show up in your store?

On the storefront, an app adds its save button either as an app block or app embed in your theme editor, or as code injected into your theme. App blocks work only with compatible themes, and some fit only certain page types, so confirm the button can go where you want it.

In customer accounts, an app “might offer a block” that adds a wishlist page, Shopify says. Such pages are customer account UI extensions, which run only on new customer accounts. Still on legacy accounts? Check what breaks when you switch.

What should you check before you pick a wishlist app?

Read the listing for three claims. Apps named here are examples of what listings said on October 21, 2026, not picks:

• New customer accounts. Wishlist Fade says it “supports new customer accounts”; Growave, a loyalty suite with a wishlist, lists account extensions.
• Guest saving. Wishlist by Square, Wishlist Fade and Wishlist Hero say shoppers can save without an account.
• Lists across devices. None of the five listings we read, including Swish (Wishlist King), says a guest list carries over after sign-in or follows a shopper to another device, so ask the developer before you install.