- Short answer
- You set catalog prices in the catalog currency; B2B buyers browse and pay in their market currency (multi-currency B2B needs Shopify Payments).
- On Adyen
- As primary gateway, the general payments page allows it for local currency; B2B needs Shopify Payments for multiple currencies.
- Which markets a location matches
- Region markets follow its shipping address; markets that name the location match wherever it ships. It can match several.
- Location matching no market
- It sees your backup region's currency, per Shopify's B2B Markets guide.
- Switching a catalog's currency
- Doesn't change the currency buyers see; the Admin API reference says it removes all fixed prices.
- Fixed catalog prices
- Developer docs: set in a multi-country market's default currency, they might still show converted to local currency.
Which currency do B2B buyers see and pay in?
Shopify's Markets catalog steps name both currencies:
In the Set prices in field, select the currency for the catalog. Customers browse and pay in the currency of their market, regardless of the catalog currency.
Shopify's B2B catalog guide for stores without Markets test drive agrees: the catalog currency “doesn't determine the currency that your customers are presented with in your online store.”
Shopify's international payments page says a market's currency is “the currency that's displayed to customers on your online store, and that transactions are performed in,” and limits local-currency payments to stores using Shopify Payments or Adyen as the primary gateway. For B2B, Shopify's B2B Markets selling guide is stricter: “To sell in multiple currencies using B2B, you must use Shopify Payments.”
What does the catalog currency control?
It's the currency you enter the catalog's prices in, and Shopify's B2B Markets selling guide says “the catalog currency and price reflects what you receive from the sale.” Switching it doesn't change the currency buyers see. Through the API, switching can cost you prices: the Admin API reference warns that “Changing the currency removes all fixed prices from the price list.”
A fixed price isn't always what buyers see: in a market spanning several countries, Shopify's developer docs say a price set in the market's default currency “might have been converted into their local currency.”
Several catalogs in different currencies at one location don't change the currency buyers see either: the same selling guide says the currency shown to customers “is always the market currency either for the markets they match, or the backup region currency if they don't match a market.” For price rules, see which price shows across several catalogs.
How do you change the currency a company location sees?
Start with the markets the location matches. Shopify's guide to managing B2B markets says a company location “can match multiple markets at the same time”: region markets by its shipping address, and markets naming specific company locations “regardless of where they're shipping to.” Which market's settings win is in our answer on overlapping markets.
Then change the currency on the B2B markets among them: “For each market, you can customize currency,” says the B2B markets overview.
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
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