- Short answer
- Both markets apply and catalogs combine; pages we checked name no currency or theme winner when neither B2B market is a submarket of the other.
- Joining a B2B market
- All locations, locations shipping to selected regions, or specific locations you choose.
- Shipping address
- It changes which markets a location matches, for example on a drop-ship order.
- Different market types
- The more specific type wins: B2B over retail, retail over country or region.
- Catalogs and currency
- Catalogs from all matched markets combine; currency comes from the market, not the catalog.
- Catalog limits
- Basic, Grow, Advanced: up to 3 active catalogs across all B2B markets; Plus: unlimited.
Can a company location be in more than one B2B market?
Yes. A B2B market can include company locations in three ways:
- All company locations in all regions.
- All company locations shipping to addresses in the selected regions.
- Specific company locations, regardless of where they're shipping to.
These options overlap, and Shopify spells out the result:
A company location can match multiple markets at the same time, and which markets they match depends on the shipping address.
In Shopify's example, a location in Canada matches Canada, B2B All, B2B All Canada and Company Location A. When it drop-ships to a customer in Japan, it still matches B2B All and Company Location A, but Japan and B2B All Japan replace the Canadian markets.
Which settings combine and which market wins?
The experience is built from the customizations of all the markets a location matches. Where market types conflict, the more specific type takes priority: B2B over retail, retail over country or region.
Catalogs from all applicable markets are combined. Where a product's prices differ, the more specific price is used: on Shopify Plus, the only plan with direct catalog assignment, the location's catalog wins over a matching B2B market's. If neither catalog is more specific, the lower price is displayed.
Currency is always the market currency, not a catalog's: a catalog's currency doesn't change the online store, cart, checkout or draft orders.
What if both markets are B2B markets of the same type?
The type ranking sorts market types, and two B2B markets are the same type. If one is a submarket of the other, the submarket's customizations take priority where they've been explicitly set. When neither is a submarket of the other, none of the B2B and Markets pages we checked on help.shopify.com and shopify.dev in October 2026 says whose currency or theme applies.
Shopify notes you can ask Sidekick which markets a company location currently matches. On a draft order, Shopify displays the markets that match the shipping address, with the market's currency.
If you split locations across B2B markets, Basic, Grow and Advanced allow up to 3 active catalogs across all your B2B markets; Shopify Plus allows unlimited catalogs.
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