- Short answer
- Shopify Messaging charges per SMS by recipient country, from $0.012 in the US to $0.13 in Luxembourg, billed monthly
- Free SMS allowance
- None for real recipients on Shopify Messaging help pages we read (October 14, 2026); up to 25 weekly tests free.
- One message
- Up to 160 characters, or 70 with an emoji, special character or accented letter.
- Toll-free number, US and Canada
- $2.15 monthly per approved number, charged once it is activated.
- Spain and Austria
- Spanish numbers paused from September 15, 2026; Austrian numbers paused from October 1, 2026.
What does one SMS cost in each country?
Rates by recipient country: $0.012 per SMS in the US, up to $0.13 in Luxembourg.
SMS price by recipient country (USD)
| Recipient country | Price per SMS | 1,000 single-part messages |
|---|---|---|
| Canada | $0.025 | $25.00 |
| Denmark | $0.08 | $80.00 |
| Finland | $0.108 | $108.00 |
| Italy | $0.075 | $75.00 |
| Luxembourg | $0.13 | $130.00 |
| Poland | $0.041 | $41.00 |
| Portugal | $0.045 | $45.00 |
| Sweden | $0.072 | $72.00 |
| United Kingdom | $0.06 | $60.00 |
| United States (excluding Puerto Rico) | $0.012 | $12.00 |
| Austria (paused) | $0.092 | $92.00 |
| Spain (paused) | $0.06 | $60.00 |
Source: Shopify SMS pricing page, read October 14, 2026. A 2-part text to 1,000 subscribers bills 2,000 messages.
SMS marketing to Spanish phone numbers has been paused since September 15, 2026. Austrian phone numbers have been paused since October 1, 2026, and neither country can be added as a new recipient country.
What counts as a billed message?
One SMS holds 160 standard characters, but an emoji, special character or accented letter cuts it to 70. Every part of a split text is billed: a 200-character campaign counts as 2 messages, so sending it to 100 recipients bills 200 messages.
Three messages Shopify sends on its own, outside your campaigns, are billed per SMS too:
- confirmations to new subscribers
- double opt-in messages, if activated
- replies to keywords such as INFO or HELP
SMS automations are charged per message sent (which automations can send SMS). Up to 25 test messages a week are free, and each part of a split test counts as one.
How does SMS show up on your Shopify bill?
SMS charges are billed monthly and added to your Shopify bill as Messaging. Email in Shopify Messaging includes 10,000 free sends a month, but on the Shopify Messaging help pages we read on October 14, 2026, the only free Shopify Messaging SMS are up to 25 test messages a week.
Each approved toll-free number for SMS marketing in the US and Canada costs $2.15 a month once activated. If you no longer want your toll-free number, remove Canada and the United States from your targeted SMS countries.
A monthly spending threshold, if you set one, covers email, SMS and WhatsApp combined and doesn't prevent billing when costs exceed it.
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