- Short answer
- Yes: Shopify Messaging, formerly Shopify Email, has 11 automation templates on Basic and up, all on email and 3 also on SMS where offered.
- Current name
- Shopify Email is now Shopify Messaging; your admin lists the app as Messaging.
- Plan needed
- Basic or higher to create or edit automations; install the free Shopify Flow app for full functionality.
- SMS
- Only the 3 Recover site visitors templates have an SMS version, in regions where Shopify offers SMS marketing.
- Free emails
- 10,000 a month; automation emails count toward them, except abandoned checkout emails; SMS automations are charged per message sent.
- Who receives them
- By default, only customers subscribed to email marketing.
- One-way step
- If your store still uses the legacy abandoned checkout email, activating the new automation is “a permanent change”.
Where do you find automations in Shopify Messaging?
Shopify Email is now Shopify Messaging: a Shopify changelog post dated December 10, 2025 calls it “Shopify Messaging, formerly known as Shopify Email.” Automations live in the same app, listed in your admin as Messaging.
- Apps
- Messaging
- Automations
Creating or editing automations requires the Basic plan or higher.
Which automations does Shopify Messaging include?
Shopify's help page listed 11 pre-built templates when we read it on October 13, 2026:
- Recover site visitors: Convert abandoned product browse, Recover abandoned cart, Recover abandoned checkout.
- Welcome new subscribers: with a discount email, or with a discount series.
- Post-purchase: Thank customers after they purchase, Upsell customers after their first purchase, Win back customers, Drive online customers to your nearby retail locations.
- Customer appreciation: Celebrate customer birthday, Welcome VIP customers.
All 11 send email; only 3, the Recover site visitors templates, also have an SMS version, in regions where Shopify offers SMS marketing. By default, automation emails go only to customers subscribed to email marketing.
What do automations cost, and when do you need Shopify Flow?
Every store on Basic, Grow, Advanced or Plus gets 10,000 free emails a month. Automation emails count toward them, except abandoned checkout automation emails, which are “always free”; SMS automations are charged per message sent.
Shopify Flow comes up twice: Shopify asks you to install the free app for full functionality of your automations, and points you to a workflow in it for a custom automation or one that includes a third-party app.
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