How do you send an email campaign to all your customers from Shopify?

How do you send a campaign to all your subscribers?

Campaigns live in Shopify Messaging, formerly known as Shopify Email. Older guides say Marketing; that tab is now Growth. Sending to subscribers needs an active Basic, Grow, Advanced or Plus plan, not a free trial or Pause and Build.

In Shopify adminOpen in your store

1. Apps
2. Messaging

Zoom

1. Click Create message.
2. In To, select All subscribers, a customer segment, or Create segment.
3. Add subject and body; send a test to up to 5 addresses.
4. Click Review, then Schedule send, and pick the suggested time, Send now or Custom date and time.

In Shopify adminOpen in your store

1. Apps
2. Messaging

Zoom

Who actually receives a campaign sent to all subscribers?

Only customers who opted in: Shopify Messaging filters out any customers who don't accept email marketing. Also left out:

• anyone who unsubscribed, bounced or marked your messages as spam;
• inactive subscribers when a send list has more than 1,000 — Smart delivery, on by default, sends only to engaged ones (what else Shopify handles).

The Email subscribers segment under Customers shows who agreed to promotional emails, and what share of your customer base that is.

In Shopify adminOpen in your store

1. Customers
2. Segments

Zoom

Grow the list through a newsletter sign-up, the checkbox at checkout, or opt-in at account sign-in.

How many campaign emails are free each month?

Basic, Grow, Advanced and Plus include 10,000 free emails at the beginning of every month, counted per recipient address. Beyond them it's $1 per 1,000 additional emails, with lower per-1,000 rates at higher volumes — what counts toward the allowance. If a send exceeds your automatically set safe send limit, the review page flags it; split the segment into smaller ones.