- Short answer
- In the live theme's editor pick Products, click Create template, then pick it per product or in the Bulk editor — not on Starter or Vintage themes.
- In bulk
- Bulk editor: Columns › General › Template; the help pages we read don't document a CSV column for it
- Live theme only
- The Theme template menu lists only your live theme's templates
- Limits
- 1,000 templates in total; 25 sections and 1,250 blocks per template
How do you create a product template?
- Go to Online Store › Themes and click Edit theme on your live theme.
- In the template menu at the top, select Products.
- Click Create template.
- Enter a unique Name and choose the Based on template.
- Online Store
- Themes
- Edit theme
- Online Store
- Themes
- Edit theme
The new template copies its base's sections, which you can then change without touching the old one. A template change affects every product using it, so a different page needs its own template — such as a not-for-sale one for sold items (built without the buy button).
How do you assign it to one product or many?
For one product:
- Open the product under Products.
- In Theme template, select your template.
- Click Save.
- Products
- Product
In the Shopify app the field is called Online Store template. To switch back, choose your default product template in the same menu.
For many products, in the Bulk editor:
- Select the products (or all, via the top checkbox and Select all in this store).
- Click Bulk edit.
- Under Columns › General, select Template.
- Click the column's first field, hold Shift, click the last.
- Click the first selected field, choose the template, click Save.
- Products
- Bulk edit
The templates, product CSV and bulk-editing help pages we read on October 30, 2026 describe no CSV column for templates; the documented bulk route is the Bulk editor.
Collections use the same editor (collection steps).
Which plans, themes and limits apply?
- Theme. Vintage themes (the original architecture) can't create templates in the theme editor; Online Store 2.0 and theme-blocks themes can (check your theme and plan).
- Plan. Starter doesn't support creating any new templates.
- Live theme. The Theme template menu lists only your live theme's templates.
- Limits. 1,000 templates in total per the Help Center (shopify.dev: 1,000 JSON templates per theme); 25 sections and 1,250 blocks per template.
- Deletion. Products on a deleted template show the default template until reassigned (how deletion works).
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