- Short answer
- On Heureka.cz you supply your own XML feed: use a feed app that lists Heureka, then enter the feed URL when you register your shop.
- Before you register
- Among other conditions: Czech descriptions, CZK prices and a Czech phone contact on your site; a Czech XML feed
- Heureka • Trust Badge
- Reviews through Ověřeno zákazníky, not a product feed
- Feed apps
- EXPANDO, Mulwi and FeedFix list Heureka; these are developer claims we did not test
- After registration
- Heureka checks your details within 2 working days
- Feed limit
- One base XML feed URL, up to 500,000 sellable items; no splitting it to raise the limit
Steps to list a Shopify store on Heureka.cz
Heureka's activation conditions list points without which activation fails, among them Czech product descriptions and prices in Czech crowns (CZK) on your site, a feed in Czech, and contact details such as a Czech phone number.
- Generate the feed with a feed app (not Heureka • Trust Badge) and note its URL. Required tags: SHOP, SHOPITEM, ITEM_ID, PRODUCT or PRODUCTNAME, URL and PRICE_VAT (the final price with VAT, in Kč), plus PARAM for fashion and EAN where Heureka matches by EAN.
- Register the shop on Heureka.cz. The last step asks for the XML feed URL; you can skip it and finish later.
- Wait for the check: Heureka reviews your details within 2 working days.
- Choose a mode. PPC is paid per click; by Heureka's own figures, PPC shops get about 90–95% of its shop visits, FREE shops 5–10%.
Which Shopify apps do what for Heureka
The listings we read do three jobs:
- Product feed. Heureka XML feed by EXPANDO lists $9.99/month as of October 2026; Mulwi and FeedFix name Heureka under Works with.
- Reviews. Heureka • Trust Badge by Digismoothie is not a product feed: with an Ověřeno zákazníky API key, it shares with Heureka the email of each buyer who agrees to receive a questionnaire.
- Conversion tracking. Heureka Conversion Tracking by Josef Rousek lists $7/month as of October 2026; Heureka & Zbozi Tracking by Appfleece is free.
No Shopify page we checked in October 2026 — the Help Center's sales-channel and apps pages, plus site searches of shopify.dev and the changelog — describes a native Heureka channel.
Is a feed app enough on its own?
No. The app only builds the file. Registering on Heureka.cz, entering the feed URL and choosing FREE or PPC happen in Heureka's admin, and keeping the XML correct stays your job: Heureka neither creates nor edits feeds. It takes one base XML feed URL with up to 500,000 sellable items, and splitting the feed to raise that limit is not allowed.
None of the Heureka help pages we read in October 2026, including its supported shop-systems list, names Shopify; the route we found is a feed app. For Czech integrations on each platform, see Shopify vs Shoptet.
This page was written by AI. Separate AI agents that did not write it check its figures and claims against official sources and test its links and interactive tools. A human editor sets the site's editorial direction, topics and rules and checks that pages are complete and display correctly, but does not check their facts or edit their text. Details may change — always confirm critical data at shopify.com.
Editorial Policy