- Short answer
- Not through Shopify: no Facebook & Instagram channel page we read lists Marketplace, which Meta intends for consumer-to-consumer sales.
- Where the channel sells
- Facebook Shop and Instagram Shopping, from one shared catalog
- Marketplace, per Meta
- Businesses in the EEA, Philippines and India may be restricted; the policy names no other countries
- Where Shop buyers pay
- On your Shopify store — Shops on Facebook and Instagram use website checkout as of September 2025
- Shopify Marketplace Connect
- Its Help Center page lists Amazon, Target Plus (US only), Walmart (US only) and eBay, not Facebook Marketplace
Where the Facebook & Instagram channel puts your products
Shopify's Facebook and Instagram by Meta channel syncs your products to a catalog “so that you can sell on Facebook Shop and Instagram Shopping.” The Shop is the Shop section of your Facebook Page, and with several of the channel's features set up, you can't publish a product to only one feature.
None of the channel's Help Center pages we read on October 21, 2026 — overview, requirements, setup, Facebook Shop, Instagram and publishing — nor its App Store listing describes placing products on Facebook Marketplace. In those help pages the word appears only as “marketplace tax facilitator.”
What Meta says about businesses on Marketplace
Meta's Commerce Policies set out what Marketplace is for:
Facebook Marketplace is intended for consumer-to-consumer sales.
The same policy says businesses in the EEA, the Philippines and India “may be subject to restrictions, including suspension of access to Marketplace” if they sell there; it names no other countries.
The Meta Business Help pages on Shops, checkout, supported countries and connecting Shopify that we read on October 21, 2026 don't say shop products appear in Marketplace. Meta's developer docs describe a Marketplace Partnership Program for “eligible third-party partners to distribute listings” — a program the Shopify channel pages we read don't mention.
What to set up instead of Marketplace
To get a Facebook Shop and Instagram Shopping, install the Facebook & Instagram sales channel. Its requirements include your own published Facebook Page and a business located in a country Meta supports for Shops; our guide to connecting Shopify to Instagram covers setup.
Meta says “As of September 2025, Shops on Facebook and Instagram now use website checkout,” and the same Shopify requirements page says shoppers who add products to their cart in the Facebook or Instagram mobile app select Checkout on seller's website to be redirected to your Shopify online store where they can complete their purchase.
Shopify's Marketplace Connect doesn't cover Facebook Marketplace: its Help Center page lists Amazon, Target Plus (US only), Walmart (US only) and eBay as the marketplaces it connects to.
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