- Short answer
- Build UTM links in Growth > Campaigns (Basic plan or higher), or add ?utm_ tags by hand.
- Campaigns needs
- Basic plan or higher, a desktop device, an online store that isn't headless, and the Marketing permission
- Counted as marketing
- Traffic whose URL carries utm_campaign
- Checking one order
- Its Conversion summary can show UTM parameters in visit details; summary details might take up to 48 hours
- Live campaign links
- Editing one can change campaign reports; deleting one removes its traffic from the campaign report
How do you build a tracked link in Shopify Campaigns?
Campaigns needs the Basic plan or higher, an online store that isn't headless, a desktop device and the Marketing store permission.
- Growth
- Campaigns
- Click Create campaign, enter a name and click Save.
- Shopify generates a shareable link: a full URL with your tracking ID, a short link and a QR code.
- To add another shareable link, click +, choose a Destination, enter a Short link handle and, optionally, fill in Additional UTM parameters.
- Use the Full URL in ad managers.
For a shareable discount link, choose Promote > Get a shareable link and pick a campaign under Marketing campaigns; Shopify adds the campaign's UTM identifier and source.
How do you tag any other store URL by hand?
Append a query string starting with "?", as in https://www.yourstorename.com/?utm_source=emailcampaign, by hand or with a campaign URL builder, and join each further tag, such as utm_campaign, with "&". Tags:
utm_source: traffic sourceutm_medium: channelutm_campaign: campaign nameutm_content: creativeutm_term: paid keywords
Keep one spelling per value: Shopify's blog notes Google Analytics treats utm_source=Pinterest and utm_source=pinterest as two sources. The Campaigns, Marketing reports and Conversion summary help pages we read in October 2026 don't say whether Shopify's own reports do the same.
Link to the final address: Shopify's URL redirects page says URLs with query strings might not work as expected, and no campaign, report or redirect help page we read in October 2026 says whether utm_ tags survive a redirect.
Where does Shopify show UTM traffic?
Shopify attributes to marketing traffic arriving with utm_campaign in the URL. Among the Marketing reports, Sessions attributed to marketing campaigns counts sessions from sources such as a UTM campaign.
For one order, open its Conversion summary: its visit details can include UTM parameters, and summary details might take up to 48 hours to display. If apps or private browsers block cookie tracking, no source may be captured.
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