- Short answer
- Yes: Kajabi's help centre says to embed a Shopify Buy Button in a Kajabi page, so the Buy Button route needs a Shopify store.
- Starter plan
- Not available to new stores; Starter can't group products into collections.
- Shopify App Store apps
- Buy Buttons aren't compatible with them.
- Transaction fees
- Third-party fees on every Buy Button sale unless you activate Shopify Payments.
- Kajabi on its own
- Its help centre names Buy Button or Zapier for physical products; Ghost Offers cover events and classes.
How do Shopify Buy Buttons work on a Kajabi page?
Kajabi's help centre says to embed a Shopify Buy Button in a Kajabi page, built around a Shopify collection:
Connect your Shopify Collection to your Kajabi site to combine the power of Shopify and Kajabi, allowing you to sell your physical products directly through your website.
You paste the embed code into a Custom Code section. Kajabi recommends the Collection Buy Button: change, add or remove a product in that collection and your Kajabi page adjusts dynamically.
By default, the Buy Button's checkout opens in a new browser window, and you track orders in your Shopify admin. Kajabi recommends scanning custom code with tools like VirusTotal or Snyk.
What do you need on the Shopify side?
You need the Buy Button sales channel, included in all Shopify plans; if it's missing from Sales channels, add it from the Shopify App Store.
The Starter plan isn't available to new stores, so a new store needs another plan (see which plan and what a sale costs). An existing Starter store can't group products into collections, so Kajabi's Collection Buy Button advice doesn't fit it.
Buy Button needs a supported payment gateway, and third-party transaction fees apply to every Buy Button sale unless you also activate Shopify Payments. Buy Buttons aren't compatible with Shopify App Store apps.
Can Kajabi sell physical products without Shopify?
Kajabi's help centre names two routes for physical products: the Buy Button, or a third-party distribution service connected through Zapier, for example to trigger a fulfillment order when an Offer is bought. None of the Kajabi help-centre and kajabi.com pages we read on September 29, 2026 describes a native catalogue for shipped goods, with inventory or shipping, outside Buy Button and Zapier.
Ghost Offers, Offers with no digital product attached, cover events and classes.
Selling Kajabi courses through Shopify instead? See our Teachable and Kajabi notes.
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
Editorial Policy