How to Change Your Shopify Store Name and What It Changes

Renaming a Shopify store takes one field in Settings. Several other places a name of yours appears, from your web address to the From line of order emails, the name on a customer's card statement and the Home page title field, are separate settings. This guide gives the steps for the field, a table of the other names, and the order to change them in.

How to Change Your Shopify Store Name

Your store name is the name displayed on every page of your website, according to Shopify's business settings page. It sits in the Store contact details section of the General settings, next to your store email and phone.

1. From your Shopify admin, go to Settings › General.
2. In the Store contact details section, click your store name, or click > for your store name.

In Shopify adminOpen in your store

1. Settings
2. General

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3. In the Store name field, edit your store name.
4. Click Save.
5. If your store uses Shopify Payments, check your Shopify Payments account too. Shopify's Shopify Payments page says updating your store name updates your trade name, which syncs with that account; if you're having difficulty, it says to contact Support. Shopify's business settings page says you also need to contact Shopify Support to change the business name on that account, and neither page says whether the two are the same name.

In Shopify adminOpen in your store

1. Settings
2. General
3. Store contact details

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Without Shopify Payments, Shopify sets no limits: you can change the store name as often as you want, at any time. Neither the business settings page nor the Shopify Payments page gives a number of store name changes for stores on Shopify Payments. A typo carried into the myshopify.com address uses one of its limited changes; without Shopify Payments, a typo in the store name itself costs nothing to fix.

On Shopify Payments, Shopify's trade name guidance says to use actual words, and not generic terms or well-known brand names belonging to other businesses.

In the Shopify app, go to Settings and tap General in the Store settings section. In the Store contact details section, tap your store name, edit the Store name field, and tap Save or the check mark.

The field changes the name and nothing in your web address; the URL section below explains what does.

Which Names Change With It, and Which Don't

A Shopify store carries several names, and the Store name field drives only some of them. Find the name you want to change in the table below; the sections after it give the steps for the ones that cost the most to get wrong. The first six rows are names customers meet.

Shopify's own pages also tie the field to the header of each checkout and customer account page, your SMS Sender ID and the store name in automated store policies.

If you are still choosing the new name, our answer on whether Shopify has a store name generator covers that step.

Does Changing Your Store Name Change Your URL?

Shopify's business settings page answers this in a caution next to the Store name steps:

Your address was set when you created the store. Shopify's online store setup page says your domain name is based on either the store name that you entered when you signed up, or the domain name that was autogenerated if you did not enter one. A store renamed later keeps that address until you change the address itself.

How Many Times You Can Change the myshopify.com Address

Shopify's domain terms page allows two changes of the myshopify.com address and counts a store name entered at signup as the first, which leaves one. For a store named at signup, the business settings page's wording, that you can choose a new address from your Shopify admin only 1 time, comes to the same single change. How many changes your own address has left is the subject of our answer on how many myshopify.com renames you actually get.

Because the change can't be repeated freely, make it once the new name is final. Go to Settings › Domains, hover over your myshopify.com domain and click the pencil icon. Choosing the new address is free.

In Shopify adminOpen in your store

1. Settings
2. Domains

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After the change, Shopify's steps for a new myshopify.com address describe three things that happen:

• The new address automatically becomes your primary domain, and the previous myshopify.com address automatically redirects to it.
• The URL of your Shopify admin updates to the new myshopify.com domain at the same time.
• You and your staff still need the previous myshopify.com domain for logging in to your Shopify admin and for when you contact Shopify Support about your store.

Write the previous myshopify.com address down before you change it.

If the New Name Comes With a New Domain

A custom domain is a separate change in the same Domains settings. Shopify's primary domain page says that when you set a domain as primary, the previous primary becomes a redirect domain, and your other domains, including the default myshopify.com address, redirect to the new primary. What else the switch touches is covered in our answer on changing your Shopify primary domain.

What Customers See: Emails and Card Statements

Two settings decide the From address in a customer's inbox and the name on their card bill, and neither of them is the Store name field. SMS is different: Shopify says your SMS Sender ID is based on your store name in Store contact details.

In Order and Marketing Emails

Shopify's email settings page separates two addresses. Your sender email is the customer-facing address listed in Settings > Notifications, used as the From address when customers receive automatic notification emails, order confirmation emails and any marketing emails sent from your store. Your store email is the address you used to sign up, listed in Settings > General.

To change the sender email, go to Settings › Notifications and enter the new address in the Sender email section.

If the new address is on a third-party domain, authenticate it: if authentication records aren't configured, your sender email address is rewritten to store+123@shopifyemail.com, the example address Shopify gives. A domain purchased through Shopify has its email authentication set up automatically. A notice in the Sender email section, as we saw it on November 5, 2026, adds that public domains like Gmail don't support custom sending, so customers see a shopifyemail.com address instead.

In Shopify adminOpen in your store

1. Settings
2. Notifications

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The store name can reach the body of emails through templates. Shopify's list of email variables describes shop.name as the name of your store. If you typed the old name into a customized template as plain text rather than through that variable, edit that template by hand.

Your login email is a third address, set in your Shopify account profile. Our answer on changing the email your customers see walks through all three.

On Their Card Statement

If you use Shopify Payments, the name on your customers' payment card bill is the customer statement name. You change it in the Payments settings: open Shopify Payments, click Manage, and use the Customer billing statement section.

Shopify's requirements for the field, on Shopify Payments:

• It must be between 2 and 19 characters and include your shop name, legal entity name, store name (“Doing Business As” name) or URL.
• If an edited name is deemed insufficient, Shopify updates it on your behalf to meet the requirements, using one of those names.
• You can update it at any time, including after Shopify has set it for you.
• You must add a phone number, so customers can call you if there's a problem.
• Depending on the customer's card network, brand or issuing bank, some additional public information might be included on their statement.

The Shopify Payments, business settings and chargeback pages we read on November 5, 2026 don't say whether a new store name updates the statement name. The Shopify Payments settings page says that if you don't edit it on setup, Shopify sets one for you that complies with the requirements, and separately that updating your store name syncs your trade name with your Shopify Payments account. After renaming, open the Customer billing statement section and check what it says.

The line customers read on their statement also matters in disputes. Shopify marks a chargeback as Unrecognized when the customer doesn't recognize the merchant name or location on their credit card statement, and its prevention advice for that reason says this about the billing statement:

Shopify gives that as advice for preventing chargebacks, not as a rule about renaming. How each chargeback reason is prevented is covered in our guide to preventing Shopify chargebacks.

The payout statement name, also on the Shopify Payments settings page, is a different field: it is how your payouts display on your own bank statement, so customers never see it. It must be between 5 and 22 characters, and changing it only changes how future payouts appear, not past or pending ones. Shopify also says your bank might not use the custom name.

Your Homepage Title in Search Results

Shopify's online store preferences page lets you set the page title and meta description for your online store home page, and says these display in search engine results. To edit them, go to Online Store › Preferences and, in the Social sharing image and SEO section, enter a title and meta description for your store.

In Shopify adminOpen in your store

1. Online Store
2. Preferences

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Neither the Preferences page nor the business settings page, read on November 5, 2026, says whether the store name feeds the Home page title field. Shopify's SEO overview does say themes automatically generate title tags that include your store name, and the code of Horizon, the flagship of Shopify's new generation of first-party themes, adds the store name after the page title unless the title already contains it. So in Horizon a Home page title that keeps the old name can show both names, and other themes may differ.

What to write in the new title is covered in our SEO checklist's section on what to put in a title and meta description.

Legal Business Name and Your Shopify Bills

A rebrand that changes only the name customers see leaves your legal details alone. If the legal name changed too, Shopify's business address section splits it across three settings:

• Legal business name: a separate setting in the Business details section, the card at the top of Settings › General.
• Store address: editing your legal business name doesn't change the company name in your store address.
• Shopify bills: the company name and address on them come from your billing address, which is a separate setting.

Business details belong to your business entity. In the Business details section, open the three-dot menu and click Edit, then edit any details that you want to update. Shopify's business entities page lists what can be edited, starting with business details such as address or nickname.

Three things can't be edited in place: the business type, the country, and the person associated with an individual or sole proprietor entity. These changes create a new business entity, which results in multiple tax forms and might require additional verification. The information on your business entity must match your legal documentation and identification exactly.

On Shopify Payments, Shopify's payments settings page adds that changing important details such as the legal entity name, identifying tax ID or business type results in a new legal entity being created, and says to contact Shopify Support if you need help with that. Shopify's business entities page adds that changes to an entity affect all stores it's assigned to.

In What Order to Rename Everything

The order follows two constraints from the sections above. The customer statement name must include your shop name, legal entity name, store name or URL, so check it once the new name is set. The myshopify.com address can be changed only a limited number of times, so it comes last, once the name is final.

A changed legal name is a separate edit in Business details, with the Shopify Payments consequence covered in the legal name section. Tick the steps off as you go; progress is saved in this browser.

The Bottom Line

The Store name field is the easy part of a rebrand. The work is checking every other name in the table.

Frequently Asked Questions