eBay to Shopify Migration: What Moves and What Doesn't

Moving from eBay to Shopify is mostly a product move. Shopify's guide to migrating from eBay runs to 15 steps, from deciding what to move to setting up a domain, and the part that decides whether you lose anything comes first: knowing which of your eBay data Shopify can take, and which eBay keeps.

What Moves From eBay to Shopify, and What Stays Behind

Shopify's Store Migration app is a free app that imports products from other platforms, including eBay, and for eBay it works from a file rather than a connection to your account: you upload a CSV that you export from eBay Seller Hub. Imported products arrive as drafts, and their stock goes to your store's default location.

Shopify's guide frames the rest as a choice: it suggests considering three kinds of eBay data, namely products, historical orders that are already fulfilled, and reviews. The sections below take each in turn, along with the buyer details eBay holds back.

Store Migration App or a Manual CSV?

Shopify's eBay guide lists five ways to move: copying each listing by hand, a CSV import, the Store Migration app, third-party migration apps, or a migration expert. The table compares the four that import data rather than retyping it.

Check variations before you import. A product in Shopify can have up to 3 options, and when an eBay listing has 4 or more variation options, or 101 or more variations, Store Migration imports it as a single product without variants, so you rebuild what you need in Shopify; for options past the third, Shopify's guide says you can use metafields or a third-party app. Our guide to Shopify product variants covers how options and variants fit together.

If you're moving from a second platform as well, our guide to migrating to Shopify compares the routes across platforms.

Moving Your Listings: Export, Import, Review

Steps one to five of Shopify's guide cover this stage: the file comes from eBay, the import happens in Shopify, and nothing should go live until you have checked what arrived.

Export Your Active Listings From Seller Hub

The export happens on eBay's side, so check the labels against eBay's Seller Hub reports help if one has moved:

1. Open the Reports tab in eBay Seller Hub and start a download.
2. Choose Listings from the Source options.
3. For Type, select All active listings; listings that ended without selling need a second report for unsold listings.
4. Save the file to your computer as eBayProductDownload.csv.

You can't export draft listings. The fields the Listings report carries and the ones it leaves out are in the table under what moves from eBay to Shopify.

Import With the Store Migration App

Install the Store Migration app from the Shopify App Store; its listing says app support is provided by Shopify. On its first screen you choose the platform you're migrating from, and eBay is one of the choices.

In Shopify adminOpen in your store

1. Apps
2. Store Migration

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For eBay the app asks for a file, not an account connection. You upload the CSV from Seller Hub as it is: Shopify's guide says you don't need to edit the file before you upload it, and the upload screen says the app converts it to match Shopify's template.

In Shopify adminOpen in your store

1. Apps
2. Store Migration

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When the import finishes, review the import report. Products land as drafts with their stock at your store's default location, and the app's listing warns that some platforms don't export all data, so small edits in Shopify may be required. For eBay that means descriptions and images at the least.

If you remember Shopify's older Store Importer app, Shopify's help now points to Store Migration instead; what replaced the Shopify Store Importer app covers that change.

Import a CSV by Hand Instead

Choose this route when you want to change the data before it lands. Shopify's guide is direct about the cost: you need to edit your CSV file before you can import it.

The guide maps these columns of eBay's listings report to Shopify's product CSV: Title, eBay category 1 name, Custom label (SKU), Available quantity, Current price, Variation details, P:UPC/P:EAN/P:ISBN, and Condition. Four of those entries carry a catch.

The file itself has limits, set out in Shopify's product import help. A product CSV can't exceed 15 MB, an import can't be cancelled once it starts, and if you've added image links, sorting the file in a spreadsheet editor such as Excel or Numbers can strip products of those links and lose the images. Before you upload, run through our pre-import checklist for a product CSV.

In the Import products dialog, Shopify's guide says to deselect Publish new products to all sales channels. As of November 8, 2026, our test admin had the option turned on once a file was chosen.

Turning it off doesn't hold products back, though: Shopify's product import help says the option chooses between all sales channels and only your online store. A product CSV with no Status column uploads as active, so make sure the file has a Status column set to draft if you want to review the products before they can sell.

In Shopify adminOpen in your store

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Review What Came In Before Anything Goes Live

Store Migration adds imported products as drafts, and a manual CSV does too if you added a Status column set to draft, which gives you a window to check them while eBay keeps selling. Shopify's guide warns that details such as price, weight and inventory can impact your business when they aren't imported correctly.

In Shopify adminOpen in your store

1. Products

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Two items deserve a second pass in the drafts: auction listings, because eBay's Current price holds the current bid, and weight, because none of the columns Shopify's guide maps from the eBay report is a weight column. Shipping rates and taxes are set up separately, later in the move.

Why Your eBay Buyers Don't Come With You

eBay's help lists Orders and Listings as the report sources, its export-seller guide adds Marketing, and none of them is a customer report. An Orders report does have columns named Buyer Username, Buyer Name and Buyer Email, though eBay says that in the majority of cases it doesn't share buyers' personal email addresses and replaces them with aliases. Shopify's guide states the result plainly:

The guide's next instruction is to review the eBay User Privacy Notice before you import customer details from eBay orders or contact your eBay customers. eBay's own policies set the limits. Buyers and sellers can't:

• use contact information obtained through an eBay transaction to offer to buy or sell an item outside of eBay, under eBay's policy on offers outside eBay;
• share or request direct contact information before a sale is completed;
• add members to mailing lists or send them marketing without their permission, under eBay's member-to-member contact policy.

The privacy notice limits the personal data you see to eBay transaction-related purposes, eBay services such as shipping, and purposes the buyer expressly consented to, and it names the mailing-list case outright:

You generally can't send buyers from eBay to your store through the listings either. eBay's links policy says listings and item descriptions can't contain links that direct customers to any other site, with some exceptions, and an eBay Store name can't be a web address or include an ending such as .com. So plan to build traffic on Shopify itself. The full set of eBay rules on contacting buyers is in our comparison of eBay and Shopify.

If you do hold buyer data from eBay orders, the privacy notice makes you responsible for it as a seller: you must comply with data protection laws and give buyers the chance to access the personal data you collected and demand that it be erased.

Feedback and Order History

Shopify's guide makes both optional, in steps six to eight, and points to third-party apps rather than Store Migration to import them.

Your eBay Feedback

Shopify explains why there's no file to export:

Shopify's guide points to third-party apps that import eBay reviews, and asks you to check before installing whether an app adds imported feedback as store reviews or matches it to specific products.

As of November 2, 2026, the Shopify App Store collection Import your product reviews from eBay listed two apps: Reputon eBay Reviews and Opinew Product Reviews App UGC. On each app's listing, also check whether it imports your seller feedback or only reviews of products.

Your Order History

In Seller Hub, an Orders report covers a date range of 1 to 90 days, and Shopify's guide confirms the ceiling: Seller Hub reports include only orders from the last 90 days. For anything older, it says to request a copy of your eBay data, which eBay lets you do from your account under Personal Info.

eBay's own pages go further than the Reports tab: its export-seller guide says you can find sold items for the last 2 years in Seller Hub's Orders tab, and its help lists a transaction report for a date range you select, without saying how far back it goes.

To get past orders into Shopify, Shopify's guide points to a third-party migration app, and it warns that many eBay apps sync only new orders between eBay and Shopify, so check that an app imports historical orders before you install it.

How to Avoid Selling the Same Item Twice

The risk sits between the import and the switch. While the products are still drafts in Shopify, eBay is your only live channel; once both are live, the same unit can sell twice.

Marketplace Connect syncs orders and inventory for linked listings, so it closes that gap only for the listings you've linked.

As of November 9, 2026, the Marketplace Connect help pages we read don't say whether a listing can be linked to a product that's still a draft, so link one test listing first with Use eBay settings, because with Use Marketplace Connect settings the original eBay settings can't be restored. Linking still starts syncing its orders and inventory, and Marketplace Connect's help sends you to support to unlink a product.

For listings you aren't linking, end them on eBay before the Shopify products go live. In Seller Hub, open Active listings, select the checkbox next to the item and choose End item from the dropdown menu; for several at once, select each checkbox and choose End from Actions, as eBay's help on ending a listing describes; eBay's bulk templates can also end listings in a batch. Auction listings with bids can only be ended one at a time, by selecting a valid reason.

Whether you can end a listing early depends on its format, and the conditions for auctions are eBay's, so check the table on that page before you end one:

• Fixed price: you can end it at any time.
• Auction with no bids: you can end it however much time is left.
• Auction with bids: you may be charged a final value fee based on the highest bid, and with fewer than 12 hours left and the reserve met or no reserve set, you can't end it and can only sell to the highest bidder.

eBay allows early endings and still asks sellers to avoid them:

eBay also says it may place limits and restrictions on your account if you end listings early regularly.

Leave eBay or Keep Selling There

Moving to Shopify doesn't require leaving eBay, and this choice decides what happens to your eBay listings once the drafts are ready.

Keep eBay Running With Marketplace Connect

Shopify's guide is specific: to keep selling on eBay after you move, use the Shopify Marketplace Connect app to link your existing eBay listings to your Shopify products and sync orders and inventory between eBay and Shopify. It needs a verified seller account on eBay, an online store that isn't set to private mode, an active payment provider, shipping rates for the countries you sell to, and payments in a currency supported there.

During a free trial your online store is automatically in private mode, and launching it takes a selected plan, a store address and a payment method with test mode off, so launch before you connect. Launching doesn't put your drafts on sale: customers can't buy a product in a sales channel while it's still a draft.

In Shopify adminOpen in your store

1. Apps
2. Marketplace Connect

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Linking is what protects the move. When a connected marketplace already has listings, Marketplace Connect suggests a Shopify product for each one based on its SKU, UPC or title, and once you link them it begins syncing orders and inventory for the linked listings. The step-by-step version is in our guide to linking listings you already have in Marketplace Connect.

Marketplace Connect is free to install. Its App Store listing makes the first 50 marketplace-synced orders a month free, then charges 1% per additional synced order, capped at $99 a month and billed in USD. That is Shopify's charge; what eBay itself takes from each order is broken down in our Shopify and eBay integration guide.

If You Close Your eBay Store or Account

If you leave eBay entirely, there are two things to close, and they behave differently:

Treat account closure as the last step, if you take it at all: eBay says that after the closing period your account is permanently closed and your data deleted, and that if you'd like to use eBay again, you'll need to create a new account. So request your eBay data first if you want older orders.

What the Move Costs

Shopify's import tools are free; what you pay for is the store you move into and any apps you add on top.

The plan is the real cost. Shopify starts with a free 3-day trial with no credit card required, and on most plans in the US the first 3 months then cost $1 a month before standard pricing applies. Basic's standard price is $39 a month, or $29 a month billed yearly; how the introductory offer works is in our guide to Shopify's 3-month trial offer.

The Move, Step by Step

Shopify's guide runs to 15 steps; the checklist groups them into nine and adds the eBay decision the guide leaves to you. Steps one to four apply to everyone. Step eight is the fork: link the eBay listings if you're keeping eBay, end them if you're leaving, and only then set products Active.

The Bottom Line

The import is the easy part; the order around it is what keeps you from losing sales or selling the same item twice.

Frequently Asked Questions