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Everything you need to know about migrating to Shopify — skim first, then dive into the platform-specific details.
Free official migration app — Shopify's Store Migration app imports products, customers, and orders from WooCommerce, Wix, Squarespace, BigCommerce, Etsy, and more at no cost.
SEO is the #1 risk — without proper 301 redirects, merchants experience significant organic traffic drops. Map and redirect every indexed page before switching.
Timeline: 2–6 weeks — simple stores under 100 products migrate in 1–3 days; complex catalogs with custom integrations take 3–6 weeks.
Costs: $0–$5,000+ — free with Shopify's built-in app; third-party apps ($29–$199) or agencies ($500–$5,000+) for complex migrations.
Customer passwords can't transfer — a universal security limitation. Use Shopify's bulk account invite to prompt customers to set new passwords.
Plan upgrades are instant — switching from Basic ($39/mo) to Grow ($105/mo) or Advanced ($399/mo) takes one click with zero downtime.
What You'll Learn
13 migration methods compared
2Platform-specific guides (6 platforms)
3SEO redirect strategy step-by-step
4Complete cost breakdown by store size
510-step migration process
6When to upgrade Shopify plans
Why Migrate to Shopify?
Whether you're outgrowing your current platform or frustrated with its limitations, migration is a business decision that impacts revenue, SEO, and daily operations. The most common reasons merchants move to Shopify:
99.99% Uptime
Shopify handles hosting, security, and SSL certificates. No more worrying about server crashes during peak traffic.
Lower True Cost
Self-hosted platforms (WooCommerce, Magento) have hidden costs: hosting, security patches, SSL, developer maintenance. Shopify bundles everything.
17,000+ Apps
The largest e-commerce app ecosystem. Add features like subscriptions, reviews, and loyalty programs without custom development.
PCI Compliance Built-in
Shopify is Level 1 PCI DSS compliant by default. On WooCommerce or Magento, you're responsible for your own compliance.
Global Selling
Multi-currency, international domains, duties calculator, and Shopify Markets — all built into the platform.
Scalability
From first sale to $1B+ GMV. Shopify Plus handles brands like Allbirds, Gymshark, and Heinz without platform changes.
5.3M+
Active Stores
~29%
US Market Share
17,000+
Apps Available
99.99%
Uptime SLA
Sources: Uptek Shopify Statistics, Red Stag Fulfillment
If you're new to Shopify, our guide to how Shopify stores work covers the architecture and features in depth. Already decided to migrate? Read on for the exact process.
3 Migration Methods: Which One Is Right for You?
Not all migrations are equal. Choose your approach based on your current platform, store size, and technical comfort level:
After you've created your store on Shopify, review your existing store and decide what data and content you want to move over to Shopify. A migration can be a good time to purge old, low-performing content, and give your site and business a fresh appearance.
Migration Methods Compared
| Method | Cost | Complexity | Best For |
|---|---|---|---|
| Shopify Store Migration App | Free | Low | WooCommerce, Wix, Squarespace, Etsy, BigCommerce, Square |
| CSV Import/Export | Free | Medium | Any platform with CSV export |
| Third-party migration app | $29–$199 | Low | Complex stores, Magento, custom platforms |
| Agency/developer | $500–$5,000+ | Handled | Enterprise, 10K+ products, custom integrations |
Which method is right for you?
- Under 100 products on a supported platform? Start with Shopify's free Store Migration app — it handles most basic migrations.
- 100–1,000 products or need reviews/custom fields? Use a third-party app like LitExtension ($29–$149) for complete data transfer.
- 1,000+ products, Magento, or complex integrations? Consider an agency or MigrationPro — the investment prevents costly mistakes.
Not sure which migration approach is right for your store? Take this quick quiz.
Which Migration Method Do You Need?Answer 5 questions to get a personalized migration plan
Question 1 of 5
What platform are you migrating from?Migration Timeline: How Long Will It Take?
Migration Phase Breakdown
| Phase | Duration | Key Tasks |
|---|---|---|
| 1. Planning & Audit | 1–3 days | Store audit, method selection, URL crawl |
| 2. Shopify Setup | 1–3 days | Account, theme, payments, shipping, taxes |
| 3. Data Migration | 1–7 days | Products, customers, orders, pages, blog |
| 4. SEO Redirects | 1–5 days | URL mapping, redirect upload, meta data |
| 5. Testing | 2–5 days | Checkout, mobile, redirects, content review |
| 6. Go-live & Monitor | 1–2 days + 30-day watch | DNS switch, monitor traffic, fix 404s |
Migration Costs: What You'll Actually Pay
Migration Cost by Store Complexity
| Scenario | Shopify App | 3rd Party App | Agency | Total Range |
|---|---|---|---|---|
| Simple (< 100 products) | $0 | $29–$69 | $500–$1,000 | $0–$1,000 |
| Medium (100–1,000 products) | $0 | $69–$149 | $1,000–$3,000 | $0–$3,000 |
| Complex (1,000–10,000+) | $0 | $149–$199 | $2,000–$5,000+ | $149–$5,000+ |
| Enterprise (custom) | N/A | $199+ | $5,000–$20,000+ | $5,000–$20,000+ |
Beyond data migration, budget for these additional costs:
- Shopify subscription: $39/month (Basic) to $399/month (Advanced). See our complete pricing breakdown.
- Theme: Free themes available; premium themes cost $100–$450 (one-time). Browse the Shopify Theme Store.
- Apps: Budget $50–$200/month for essential apps (reviews, email, SEO). Many have free tiers.
- Custom development: If you need custom Liquid theme modifications, budget $50–$150/hour for a Shopify developer.
Save on your first 3 months
Use Shopify's $1/month trial offer to minimize costs during migration. Set up your store, migrate your data, and configure everything during the trial period — you'll only pay $3 total for 3 months of access.
What Data Can (and Can't) Be Migrated?
Understanding what transfers — and what doesn't — is essential for planning. Here's the complete data migration matrix:
Data Migration Matrix
| Data Type | CSV | Store App | 3rd Party | Notes |
|---|---|---|---|---|
| Products | Yes | Yes | Yes | Includes variants, images, descriptions |
| Customers | Yes | Yes | Yes | Email, address, order history |
| Orders | No | Partial | Yes | Historical orders for reference |
| Collections | Manual | Partial | Yes | May need manual recreation |
| Blog posts | No | No | Yes | Copy/paste or API migration |
| URL redirects | Bulk upload | No | Some | Critical for SEO — plan manually |
| Reviews | No | No | Yes | Requires review app (Judge.me, etc.) |
| Gift cards | No | No | No | Cannot be migrated — honor manually |
| Discount codes | Manual | No | Some | Recreate in Shopify admin |
| Theme/design | No | No | No | Choose a new Shopify theme |
Customer passwords cannot be migrated
This is a security limitation across all e-commerce platforms — password hashes are incompatible between systems. After migration, use Shopify's bulk account invite feature (Customers → select all → Send account invite) to prompt customers to set new passwords. Send a pre-migration email explaining the change to reduce support tickets.
Platform-Specific Migration Guides
Platform Migration Comparison
| Platform | Products | Customers | Orders | SEO Redirects | Difficulty |
|---|---|---|---|---|---|
| WooCommerce | CSV or Store Migration App | CSV or App | Store Migration App | Export with plugin, bulk upload to Shopify | Medium |
| Wix | Store Migration App | Store Migration App | Store Migration App | Manual — Wix URLs differ significantly | Low–Medium |
| Squarespace | Store Migration App | CSV export | Store Migration App | Manual mapping required | Medium |
| Magento | Third-party app (LitExtension) | Third-party app | Third-party app | Complex — use redirect app | High |
| BigCommerce | Store Migration App | Store Migration App | Store Migration App | Similar URL structure helps | Low |
| Etsy | Store Migration App | Limited (Etsy restricts) | Store Migration App | Not applicable (marketplace) | Low |
Migrating from WooCommerce
WooCommerce is the most common migration source. Your WordPress site likely has plugins for SEO (Yoast, Rank Math), reviews, and other data that needs separate handling. Key considerations:
- Products: Use Shopify's Store Migration app or export via WooCommerce's built-in CSV exporter. Product variants, images, and descriptions transfer cleanly.
- SEO data: Export your URL structure using a plugin like Redirection or Screaming Frog. Create 301 redirects in Shopify for every product, collection, and page URL.
- Reviews: Export from your review plugin (e.g., Yotpo, Judge.me) and import into the same app on Shopify, or use a review migration tool.
- Blog content: Copy blog posts manually or use the Shopify API. Preserve publish dates for SEO continuity.
Migrating from Magento
Magento migrations are the most complex due to custom attributes, multi-store setups, and large catalogs. Shopify's free app doesn't fully support Magento — use a dedicated tool:
- Recommended tool: LitExtension (4.8 stars, 280+ reviews) — handles products, customers, orders, categories, and reviews.
- Custom attributes: Magento's attribute system is more flexible than Shopify's. Map custom attributes to Shopify metafields or product tags during migration.
- Multi-store: Each Magento store view may need its own Shopify store or use Shopify Markets for international variants.
- URL structure: Magento URLs often include category paths (e.g.,
/electronics/phones/iphone.html). Shopify uses flat URLs (/products/iphone). Every URL needs a redirect.
Migrating from Wix
Wix eCommerce stores migrate cleanly via Shopify's official Store Migration app. The main challenge is URL structure — Wix uses dynamic, JavaScript-rendered URLs that differ significantly from Shopify's clean paths.
- Products & customers: The Store Migration app handles both. Verify product images (Wix uses its own CDN — images may need re-uploading if the app doesn't capture them all).
- URL redirects: Wix product URLs follow patterns like
/product-page/product-namewhile Shopify uses/products/product-name. Map every product URL manually — there's no automated tool for Wix-to-Shopify URL mapping. - Design: Wix's drag-and-drop layouts don't translate to Shopify themes. Choose a new Shopify theme and rebuild your design from scratch. Use screenshots of your Wix store as a reference.
- Blog & pages: Wix blog posts need to be copied manually or via API. Static pages (About, Contact, FAQ) must be recreated in Shopify's page editor.
- Domains: If your domain was purchased through Wix, you'll need to transfer it to a registrar (like Namecheap or Google Domains) or point DNS records to Shopify. Wix doesn't allow direct DNS editing on all plans.
Migrating from Squarespace
Squarespace stores are known for beautiful design but limited commerce features. Migration to Shopify unlocks better inventory management, more payment options, and a vastly larger app ecosystem.
- Products: Use Shopify's Store Migration app. Squarespace product data (titles, descriptions, prices, images, variants) transfers well. Double-check variant-specific pricing after import.
- Customers: Squarespace allows CSV export of customer data (Settings → Advanced → Import/Export). Import this CSV into Shopify's customer section.
- Orders: The Store Migration app imports historical orders for reference. For complete order data, export from Squarespace as CSV and keep for your records.
- URL structure: Squarespace product URLs use
/store/product-nameor/shop/product-namepatterns. Shopify uses/products/product-name. Map every indexed URL to its Shopify equivalent. - Design rebuild: Squarespace templates don't transfer. Choose a Shopify theme with a similar aesthetic. If you relied on Squarespace's built-in design tools, expect 2–5 days of theme customization.
- Subscriptions: If you used Squarespace's member areas or subscriptions, you'll need a Shopify subscription app (e.g., Recharge, Loop) to recreate this functionality.
Migrating from BigCommerce
BigCommerce to Shopify is one of the smoothest migration paths. Both platforms share similar data structures, and Shopify's Store Migration app supports BigCommerce natively.
- Products: The Store Migration app handles products, variants, images, and descriptions accurately. BigCommerce's structured product data maps cleanly to Shopify's format.
- Customers & orders: Both transfer via the Store Migration app. Customer email addresses, addresses, and order history import with minimal issues.
- URL structure: BigCommerce uses similar URL patterns to Shopify (e.g.,
/product-name/), making redirect mapping simpler than other platforms. However, you still need to set up 301 redirects for every page. - Custom fields: BigCommerce custom fields don't have a direct Shopify equivalent. Map them to Shopify metafields or product tags. Apps like Matrixify can help with bulk metafield imports.
- Reviews: Export BigCommerce reviews and import them into a Shopify review app (Judge.me, Yotpo, or Stamped). Most review apps have a built-in BigCommerce import feature.
Migrating from Etsy
Etsy-to-Shopify migration is fundamentally different from other platform moves. Etsy is a marketplace — you don't own the customer relationship, the URL structure, or the brand experience. Moving to Shopify means building your own standalone store.
- Products: Shopify's Store Migration app imports Etsy product listings including titles, descriptions, images, prices, and variants. Verify that product images meet Shopify's recommended resolution (2048×2048 px).
- Customers: Etsy restricts access to customer data. You can't export customer emails or addresses from Etsy. You'll be building your customer list from scratch on Shopify — start an email collection strategy (pop-ups, discounts for signup) from day one.
- SEO: Since Etsy product URLs are on
etsy.com, there are no URL redirects to set up. However, if customers Google your brand + product names, make sure your Shopify product pages are optimized to rank for those keywords. - Dual presence: Many sellers keep their Etsy shop active while building their Shopify store. Use Etsy as a discovery channel and direct repeat customers to your own Shopify store for higher margins (Etsy charges 6.5% transaction fee + listing fees vs. Shopify's flat subscription model).
- Branding: On Etsy, your brand competes with millions of similar sellers. Shopify gives you full control over branding, domain, and customer experience. Invest in a custom domain and a polished theme to differentiate.
For large WooCommerce or Magento stores, consider our integration guide
If you want to keep your existing website and add Shopify commerce features instead of a full migration, read our guide to adding Shopify to an existing website. This approach lets you use Shopify's checkout and product management while keeping your current design and content.
SEO Migration: Protect Your Google Rankings
This is the section most merchants get wrong — and it costs them months of recovery. A poorly handled SEO migration can result in significant organic traffic loss that takes 3–6 months to recover. Industry observations from SEO communities suggest losses of 30–60% are common when redirects are missing. Here's the complete SEO migration checklist:
1
Crawl your current site
Use a tool like Screaming Frog (free up to 500 URLs) or Ahrefs to create a complete list of all indexed URLs. Export every product page, collection page, blog post, and static page URL. This is your redirect source list.2
Map old URLs to new Shopify URLs
Create a spreadsheet with two columns: old URL → new Shopify URL. Shopify uses a standard URL structure: /products/handle for products, /collections/handle for collections, /pages/handle for pages, and /blogs/news/handle for blog posts.3
Set up 301 redirects in Shopify
Go to Settings → Navigation → URL Redirects. Upload your redirect map as a CSV file (two columns: Redirect from, Redirect to). For large stores, use the bulk upload feature.4
Preserve meta titles and descriptions
Export your current meta titles and descriptions. After migration, update each product and page in Shopify to match. Changing URLs is risky enough — don't change your meta data simultaneously.5
Submit updated sitemap to Google
After DNS switch, go to Google Search Console, add your Shopify site as a property, and submit the new sitemap (yourstore.com/sitemap.xml). Request indexing for your key pages.6
Monitor for 30 days
Track organic traffic, crawl errors (Search Console → Coverage), and keyword rankings daily for the first 30 days. Fix any 404 errors immediately by adding missing redirects. A small traffic dip (5–15%) in the first week is normal and typically recovers within 2–4 weeks.URL redirects can be used to redirect traffic from one web page to another. When you change a URL on your Shopify store, you can create a URL redirect to ensure your customers can still find what they're looking for.
The #1 SEO migration mistake
Forgetting to redirect non-product pages. Merchants focus on product URLs but forget about category pages, blog posts, about pages, contact pages, and FAQ pages. Every indexed URL that returns a 404 after migration hurts your domain authority. Redirect everything — even pages you plan to remove. Redirect deleted pages to the most relevant existing page.
Step-by-Step Migration Guide
1
Audit your current store
Document everything: product count, customer count, order history depth, active discount codes, blog posts, static pages, and third-party integrations. This audit determines your migration method and timeline.2
Create your Shopify store
Sign up for Shopify (use the $1/month trial to save money during setup). Don't connect your domain yet — use the free myshopify.com URL for building.3
Choose and customize your theme
Browse the Shopify Theme Store and install a theme that matches your brand. Customize colors, fonts, and layout before importing products — it's easier to adjust an empty store.4
Migrate your products
Install the Store Migration app and import your products. Verify: images loaded correctly, variants are accurate, pricing is correct, and descriptions are complete. Fix any issues before proceeding.5
Migrate customers and orders
Import customer data (names, emails, addresses) and historical orders. Remember: customer passwords won't transfer. Plan to send a bulk account invite after DNS switch.6
Set up SEO redirects
Prepare your complete URL redirect map and upload it to Shopify (Settings → Navigation → URL Redirects). This is the most critical step for preserving organic traffic. See the SEO Migration section for the full process.7
Configure payments and shipping
Set up Shopify Payments (or your preferred payment gateway), configure shipping zones and rates, and set up tax collection. Test the full checkout flow using Shopify's test mode.8
Recreate pages and navigation
Rebuild your About, Contact, FAQ, and policy pages. Set up your main navigation menu and footer links. Add your blog posts if applicable.9
Test everything
Place test orders, verify email notifications, check mobile responsiveness, test all redirects, and review your checkout flow end-to-end. Use Shopify's test mode for payment testing.10
Switch DNS and go live
Point your domain to Shopify. DNS propagation takes 24–48 hours. During this period, some visitors may see your old store and some the new one — this is normal. After propagation, deactivate your old store.8 Common Migration Mistakes (and How to Avoid Them)
Skipping URL Redirects
The #1 mistake. Every old URL that returns a 404 after migration costs you Google rankings. Map and redirect every indexed page before switching.
Migrating During Peak Season
Never migrate 4–6 weeks before a major sales event. Choose your slowest business period to minimize risk and give yourself recovery time.
Not Testing Checkout
Place multiple test orders with different product types, shipping methods, and payment options. A broken checkout after migration means lost revenue.
Forgetting Customer Communication
Customers need to know about the change, especially the password reset requirement. Surprise changes generate support tickets and lost trust.
Ignoring Mobile Experience
60–70% of e-commerce traffic is mobile. Test every page, the checkout flow, and product browsing on multiple devices before going live.
Not Backing Up Old Store
Export everything from your old platform before deactivating it. You may need historical data, images, or content that wasn't included in the migration.
Rushing Theme Customization
Your store's design is the first thing customers see. Don't launch with a half-configured theme. Take time to match or improve your previous design.
Skipping Post-Migration Monitoring
Monitor organic traffic, conversion rates, and error logs daily for 30 days after migration. Early detection of issues prevents long-term damage.
Upgrading Between Shopify Plans
Unlike platform migration, upgrading your Shopify plan is effortless — one click, instant activation, no data changes. The question is when it makes financial sense. For a full comparison, see our guide to choosing the right Shopify plan.
Shopify Plan Comparison (Key Differences)
| Feature | Basic ($39) | Grow ($105) | Advanced ($399) |
|---|---|---|---|
| Monthly price | $39 | $105 | $399 |
| Online credit card rate | 2.9% + 30¢ | 2.7% + 30¢ | 2.5% + 30¢ |
| Staff accounts | 1 | 5 | 15 |
| Shipping discount | Up to 77% | Up to 88% | Up to 88% |
| Reports | Basic | Professional | Custom |
| International pricing | No | Yes | Yes |
| Duties & import taxes | No | No | Yes |
Financial breakeven for upgrading
Basic → Grow: At ~$33,000/month in sales, the 0.2% transaction fee savings ($66/mo) offsets the $66/mo price increase. Plus, you get professional reports, 5 staff accounts, and international pricing.
Grow → Advanced: At ~$147,000/month in sales, the additional fee savings justify the jump. You also get custom reports, 15 staff accounts, and calculated duties for international commerce.
Grow → Advanced: At ~$147,000/month in sales, the additional fee savings justify the jump. You also get custom reports, 15 staff accounts, and calculated duties for international commerce.
The Bottom Line
The migration itself is temporary pain for long-term gain. Plan carefully, protect your SEO, and you'll wonder why you didn't switch sooner.
SEO redirects are the most critical step. Everything else can be fixed after launch, but broken URLs and lost rankings are expensive to recover from. Prioritize redirects above all else.
Your Next Step by Stage
Frequently Asked Questions
Migration timelines vary by store complexity. A simple store with under 100 products can be migrated in 1–3 days using Shopify's free Store Migration app. Medium stores (100–1,000 products) typically take 1–2 weeks, including SEO redirect setup and design configuration. Complex stores with thousands of products, custom integrations, and extensive order history may take 3–6 weeks. The biggest time investment is usually SEO URL mapping and theme customization — not the actual data transfer.
Not if you set up proper 301 redirects. The #1 cause of post-migration traffic drops is failing to redirect old URLs to their new Shopify equivalents. Before switching, create a complete URL map (old URL → new URL) and set up 301 redirects in Shopify's admin (Settings → Navigation → URL Redirects). If your old platform used SEO-friendly URLs, many will map cleanly. For platforms like Wix that use different URL structures, you'll need to map every product, collection, and page URL individually.
Partially. Shopify's free Store Migration app can import historical orders for reference purposes, but they won't be fully functional (you can't process returns or edit them like native orders). Third-party apps like LitExtension and MigrationPro offer more complete order migration. For most merchants, importing the last 12–24 months of orders is sufficient for customer service reference. Financial reporting should be kept in your old platform's exports or accounting software.
Customer passwords cannot be migrated to Shopify — this is a security limitation across all e-commerce platforms. After migration, customers will need to create new passwords using Shopify's 'Reset Password' flow. Best practice: send a pre-migration email to customers explaining the move, then trigger Shopify's bulk account invite after migration. Most customers are accustomed to password resets and won't be significantly impacted.
Migration costs range from $0 to $20,000+ depending on complexity. Shopify's free Store Migration app handles basic migrations from WooCommerce, Wix, Squarespace, Etsy, BigCommerce, and more at no cost. Third-party apps like LitExtension ($29–$199) offer more features and support for complex platforms like Magento. Professional agencies charge $500–$5,000+ for managed migrations. Most small-to-medium stores can migrate for under $200 using a combination of free and paid tools.
Always migrate during your slowest business period. Avoid migrating 4–6 weeks before major sales events (Black Friday, holiday season, product launches). The ideal window is 2–3 months before your next peak period, giving you time to complete the migration, set up redirects, test everything, and build confidence with the new platform. If you're on a seasonal business cycle, spring or early summer is typically the safest window for most retailers.
Yes — this is actually the recommended approach. Keep your old store live while you build and test your Shopify store. Only switch your domain's DNS to point to Shopify once you've verified all products, pages, and checkout flows are working correctly. This 'parallel run' approach means zero downtime for customers. The DNS switch typically takes 24–48 hours to propagate globally, during which some customers may see either store.
Several types of data cannot be directly migrated: customer passwords (security restriction), active gift card balances (must be honored manually), theme/design (you'll choose a new Shopify theme), app-specific data (loyalty points, custom fields), email marketing lists (export/import separately via your email provider), and blog post formatting (content transfers but layout needs adjustment). Plan for these gaps before starting your migration.
Shopify's Store Migration app (free, built by Shopify) has a 2.7-star rating on the App Store, which reflects its limitations rather than unreliability. It works well for straightforward migrations of products, customers, and basic orders. However, it doesn't handle complex scenarios like custom product attributes, multi-language stores, or extensive order history. For simple stores, it's the best starting point. For complex stores, supplement with a third-party app like LitExtension (4.8 stars, 280+ reviews) or MigrationPro (5.0 stars, 160+ reviews).
Upgrading your Shopify plan is instant and simple: go to Settings → Plan → select your new plan → confirm. The upgrade takes effect immediately with no downtime. You'll be charged a prorated amount for the remainder of your current billing cycle. Shopify will credit the unused portion of your old plan. You can downgrade at any time too — the change takes effect at the start of your next billing cycle. There's no data loss or store disruption when changing plans.
The financial breakeven point for upgrading from Basic ($39/mo) to Grow ($105/mo) is approximately $33,000 in monthly sales. At this volume, the lower transaction rate (2.7% vs 2.9%) saves enough to offset the higher subscription cost. Beyond financials, upgrade when you need: professional reports for data-driven decisions, more than 1 staff account, international pricing capabilities, or higher shipping discounts (up to 88% vs 77%). If you're consistently processing over $30K/month, the upgrade pays for itself.
Yes — customer communication is critical. Send an email 1–2 weeks before migration explaining: the store is moving to a better platform, what customers should expect (password reset, same products/prices), and any temporary service interruptions. After migration, send a welcome email with a direct link to reset their password. If you have a loyalty program, explain how points or rewards will be handled. Proactive communication significantly reduces post-migration support tickets.
About This Article
Written by
Shopify Developer & E-Commerce Writer
9+ years with Shopify since 2017
Front-end developer specializing in Shopify since 2017. Experienced in building custom Liquid themes, optimizing storefront performance, and integrating third-party apps. Writes in-depth, data-driven e-commerce guides based on hands-on experience with real merchant stores.
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