- Short answer
- Use 1200 x 630 px: it meets Meta's best-display size and LinkedIn's minimum, 2 px above the 1200 x 628 px Shopify's admin suggests.
- Where to upload
- Add image in Online Store > Preferences, section Social sharing image and SEO
- Shopify's help
- Help Center pages we read on October 31, 2026 give no size for this image; the admin field shows one
- File size
- Under 5 MB for LinkedIn website link shares; Shopify's image upload cap is 20 MB
- Product links
- Product, collection and blog post links share the featured image on free themes
What does the Shopify admin recommend?
The Add image box in the Social sharing image and SEO section of Online Store > Preferences shows “Recommended: 1200 x 628 px”, as we saw it in our development store on October 31, 2026. The Help Center pages we read that day, on social media images, Preferences, file uploads and theme images, give no number for this image.
- Online Store
- Preferences
On Shopify's free themes, product, collection and blog post links share the item's featured image; pages without one, such as your homepage, share the social sharing image. Images hard-coded in the theme's files or uploaded to its social media or checkout settings take priority over this field (see which page shares which image).
What do Facebook and LinkedIn ask for?
Social image sizes by source
| Source | Size | Shape |
|---|---|---|
| Shopify admin, Preferences field | Recommended: 1200 x 628 px | No ratio given in the hint |
| Meta, Facebook link posts | At least 1200 x 630 px; 600 x 315 px minimum for a large preview | As close to 1.91:1 as possible |
| LinkedIn sharing | Minimum 1200 x 627 px | 1.91:1 recommended |
Read October 31, 2026: Shopify admin (development store), Meta for Developers, LinkedIn Help.
Meta's sharing guide asks for images “at least 1200 x 630 pixels for the best display on high resolution devices.” Below 600 x 315 px a link post still shows the image, but “much smaller.” Staying close to 1.91:1 shows the full image in Feed “without any cropping.”
LinkedIn's help sets a minimum of 1200 x 627 px and recommends the same 1.91:1 ratio. A 1200 x 630 px file meets both platforms' numbers; Shopify's 1200 x 628 px hint is 2 px shorter than Meta's size but still clears both minimums.
How large can the file be?
Images uploaded to Shopify can't exceed 20 MB, and LinkedIn caps images in website link shares at 5 MB, so a file under 5 MB passes both. If Shopify calls a file under 20 MB too large, its help says the cause is the megapixel count: decrease the pixel dimensions.
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