- Short answer
- Unlimited on every Shopify plan; the caps are per product (2,048 variants, three options) and on very large imports.
- Starter plan
- Closed to new stores; its listed exceptions are staff, collections and POS Pro — not products
- CSV error or timeout
- Split the file into smaller files, then upload each one
Does any Shopify plan limit how many products you can sell?
Shopify's Help Center says the number of products that you can sell in your Shopify store isn't restricted, and Shopify's pricing page marks “Sell unlimited products” as included on Basic, Grow, Advanced and Plus.
Starter, which isn't available to new stores, has a Help Center page that gives it the features available on all plans except staffing your store, grouping products into collections and the POS Pro subscription. Products aren't among those exceptions. See what else Starter doesn't include.
Which Shopify limits apply instead of a product cap?
The ceilings sit on each product and on large imports:
| Limit | Ceiling | Applies to |
|---|---|---|
| Variants per product | Up to 2,048 | Every product |
| Options per product | Up to 3 | Every product |
| New variants added per day by app or CSV import | Up to 10,000 | Stores with 500,000 or more variants, not on Shopify Plus |
| Product CSV file size | Up to 15 MB | Each product CSV file |
A product can hold up to 2,048 variants built from up to three options, but some third-party themes, theme app extensions, public apps and sales channels might not support more than 100 variants. Before a product passes 100, check your theme, apps and channels against that line.
How do you plan a large catalog import?
If a CSV upload errors or times out, Shopify advises splitting it into smaller files and uploading each one. Keep every file within the 15 MB limit for a product CSV.
At the table's pace of 10,000 new variants a day by app or CSV import, a big import into a store with 500,000 or more variants that isn't on Shopify Plus needs spreading across several days. To see which side of that line you're on, check which counting method includes variants.
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