- Short answer
- Deactivate a Shopify Forms popup in Apps > Forms; switch off another app's embed popup under App embeds; for a theme's own popup, see its docs.
- Forms path
- Apps > Forms, … beside the form, Turn off — or Turn form off on the form's page.
- After you turn it off
- A deactivated form doesn't display on your store, and you can activate it again later.
- Theme popups
- Theme-specific: Maestrooo's themes, for example, hide theirs with the eye icon next to the section.
- Several markets
- App embeds can be set per market; select the market in the theme editor before you switch one off.
Is the popup built into your theme?
Some themes ship their own newsletter popup: in Maestrooo's themes it is a theme editor section you hide with the small eye icon next to the section. That is one vendor's setup.
In the public Horizon and Dawn code on GitHub (main branch), read November 10, 2026, we found no newsletter popup section or block. Your store's version can differ, and we did not check other free themes, so look in two places below: Apps > Forms first, then App embeds. If neither shows the popup, check your theme's documentation.
Turn off a Shopify Forms popup
If the popup is a Shopify Forms form, deactivate it:
- Go to Apps > Forms.
- Click the … menu beside the popup form.
- Click Turn off.
- Apps
- Forms
Alternatively, click Turn form off on the form's own page. A deactivated form doesn't display on your store, and you can activate it again later.
- Apps
- Forms
- Your form
If you use a Shopify Forms inline form as well, turning off the Forms app embed leaves the popup on pages that also contain the inline form. To keep it off every page, deactivate the form itself.
To change when the popup appears instead, see choosing the popup's timing.
Switch off a popup from another app
An app's popup can come in as an app embed — an element that floats or displays as an overlay in your theme. App embeds can also add code customers don't see, like analytics, so check what an embed does before you switch it off.
With several markets, app embeds can be set per market: select the market in the theme editor first, or your change applies to the Store default.
- Go to Online Store > Themes and click Edit theme on your current theme.
- In the sidebar, click the App embeds icon.
- Click the toggle beside the app's embed to deactivate it.
- Click Save.
- Online Store
- Themes
- Edit theme
- App embeds
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