- Short answer
- Join Google Customer Reviews in Merchant Center, add its opt-in to confirmation pages; store ratings generally need 100 eligible reviews per country.
- Shopify's side
- No Shopify Help page we read describes GCR; additional scripts don't run on the new Thank you page.
- Reviews needed
- Generally 100 eligible, unique reviews, counted separately for each country.
- Review window
- Google states 24 months, the last 5 years, and the past year for the badge.
- On ads
- A store rating shows on ads only at 3.5 or above.
- Countries
- 85 countries on Google's list.
How do you set up Google Customer Reviews on Shopify?
Check that your country is among the 85 on Google's list. Already enrolled and your old snippet stopped? Go to step 4.
- In Merchant Center, open Settings > Add-ons, find Google Customer Reviews on the Discover tab and select Add.
- Sign the agreement.
- Select Set up integration: Google requires its survey opt-in module on all your order confirmation pages.
- On Shopify, install an app whose listing says it places that opt-in, such as easy Google Customer Reviews or Super Google Customer Reviews (developer claims).
- Show it to every customer, uncovered; Google recommends the page center.
Why did the old GCR snippet stop working on Shopify?
Additional scripts aren't supported on the new Thank you and Order status pages, so a pasted snippet no longer runs. Non-Plus stores had to upgrade to those pages by August 26, 2026; stores that missed it were upgraded automatically. See what changed on the Thank you page.
Shopify names app blocks for page content there, and pixels can't render forms or banners — so in our reading, the opt-in needs an app. No help.shopify.com page we read in October 2026 on these pages, pixels or the Google channel describes Google Customer Reviews.
Google points Shopify merchants using its Google & YouTube app to a store widget page, which describes a store-quality theme app embed and doesn't mention the opt-in.
When does a store rating show up in Google?
Customers who opt in get Google's survey after estimated delivery; their answers help set your store rating (called Google Seller Ratings in Google Ads), as do review aggregators and Google users. You generally need at least 100 eligible, unique reviews, counted separately for each country.
Google states the review window three ways: a rolling 24 months and the last 5 years on its store ratings page, and the past year on its badge page. Check your store's page in Google; it shows your rating once you qualify.
Free Search and Shopping listings show a store rating next to your store name; ads, only at 3.5 or above. It rates the store, not products — see how product review stars differ.
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