- Short answer
- In the theme editor, edit the Announcement bar: up to 12 messages per Shopify's help; for dates, schedule a theme change with a Rollout or try an app.
- Before you install an app
- Check Header settings too; some themes call it Announcement banner.
- Text per market
- Advanced plan or higher; on Basic and Grow all markets share the same theme customization.
- When a promo ends
- Hide the bar with the eye icon; deleting it can't be undone.
Where is the announcement bar in the theme editor?
- Go to Online Store and click Edit theme.
- Find Announcement bar among the sections or in the Header settings (some themes say Announcement banner). If it's in neither place, your theme has no built-in bar, and Shopify's help points you to a banner app.
- Type the message in an announcement block's Text field; a Link is optional.
- Click Save.
- Online Store
- Edit theme
Shopify's 2022 Help Center video, now on the Shopify Academy channel, uses an earlier Online Store 2.0 theme, so some labels differ from Horizon.
Can it rotate several messages or change by market?
Rotation, yes. One bar section holds up to 12 announcement blocks, per Shopify's help page, which doesn't say whether every theme, Horizon included, keeps that cap.
- Add one block per message.
- Per Shopify's help, you choose automatic rotation or shopper-clicked chevrons, and a slider sets the pace; with two or more messages, Horizon's code uses both.
- Drag ⋮⋮ to reorder them.
- Online Store
- Edit theme
- Announcement bar
On Basic and Grow, announcement bars can't differ between markets, even if you use Translate & Adapt for market-specific wording in the same language. Per-market bars need the Advanced plan or higher: pick the market in the editor's Market menu first.
Can you schedule start and end dates?
Not in the bar itself: as of October 2026, the help pages we read and the Dawn and Horizon section code show no start or end date fields.
A Rollout schedules theme changes from the Basic plan: an Event publishes them for a set period, then rolls them back. Rollouts don't work on vintage themes, and their help pages don't name the announcement bar.
As of October 2026, one App Store listing and another advertise start and end dates; those are their developers' claims, untested by us.
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