How to Migrate From Shopify to Wix Without Losing Data

What Moves From Shopify to Wix — and What Doesn't

Find the data you care about in the left column. The two middle columns are the two routes Wix itself documents; the last column is the limit or condition that decides whether the row works for your store.

The overall ceiling sits on Wix's side: its limits page says you can upload up to 50,000 products from the Wix Stores dashboard, manually or by CSV import.

Three Ways to Move Your Data

Shopify won't do the importing for you here. Its migration guides cover moving into Shopify from ten named platforms, Wix among them, and its Store Migration app lists Wix as a source, not a destination. We found no Shopify page on moving a store to Wix. If you ever come back, the reverse move has its own guide: Wix to Shopify migration, step by step.

Wix's Route: the Cart2Cart App

The Wix help page for Shopify merchants doesn't describe a one-click importer. What it describes is a third-party app you install on your Wix site, and it spells out exactly what that app carries:

The same page says the app is free to add but "Cart2Cart charges a fee to perform the migration," and Wix's general migration page repeats the limit that matters most: imports are limited to 1,000 products and 1,000 orders. To bring orders across, Wix says you must first upgrade to a Premium or Studio plan that allows you to accept payments.

One price on these pages doesn't agree with itself. For the option "Change products quantity to 100 on Target Store", Wix's help page (read September 29, 2026) shows $29, while Cart2Cart's Shopify-to-Wix page (read the same day) shows +$9. We can't tell you which is current: the binding figure is the price Cart2Cart shows at its own checkout, so read the total there, option by option, before you pay.

The Free Route: Wix's Product CSV Import

The CSV route costs nothing and moves products only. Wix's import guide is blunt that a Shopify export won't drop straight in: "Each platform has its own fields and uses its own terminology," so you will likely adapt the file, and you may need to skip some data altogether if a feature isn't supported in Wix. The rules that trip people up:

• File size: up to 15 MB and 10,000 rows per file, where each variant and each image, GIF or video takes a row of its own; if a file has more rows, only the first 10,000 are imported.
• Template: "Do not add or delete columns. Do not edit column names."
• Categories: you can create new ones, but can't nest them — build the hierarchy in the dashboard.
• Digital products: importing them is not supported.
• Prices: imported prices take the currency set in your Wix store without changing the number — Wix's example shows a product priced at 50 euros displayed as $50.
• Images: on a large catalog, Wix says they can take up to one hour to upload.

Outside Wix: Cart2Cart's Site, LitExtension and Matrixify

If your volume is above the app's limit, or you want customers and blog posts moved by the same tool, the services' own pages are the next stop. Read them as vendor claims: LitExtension's Shopify-to-Wix page lists products, categories and customers in its field list without orders, yet its service text says its specialists handle the migration "from products, customers, and orders to other critical store data." Treat orders as unconfirmed there until the demo shows them. Neither service's Shopify-to-Wix page, as we read it, states a volume limit, so confirm in writing that your full catalog and order count can move.

Matrixify is a useful exporter — it bulk-exports Shopify data to Excel and CSV — but its files are in Matrixify's format, not Wix's template, and none of the Matrixify pages we read mentions Wix. Its migration page describes moving "into Shopify from any e-commerce platform," which is the opposite direction.

Which Route Fits Your Store?

The table above answers by type of data; this answers by combination — your catalog size, whether orders must come, your budget, and where your domain sits. Five questions return one route with a three-line plan, plus the domain steps that apply to you.

The Migration Order, Step by Step

Every route uses the same eight steps; only step 3 changes with your quiz result. Step 1 and step 8 frame everything else: after deactivation, Shopify ends admin access at the end of the current billing cycle, so export everything you want to keep before step 8. Steps 6 and 7 belong together, since redirects start working only once the domain is connected. Your progress saves in this browser.

Export Everything While Shopify Is Still Active

CSV in UTF-8 is the only format Shopify imports or exports, and its backup guide lists six kinds of store information you can save that way: products, customers, orders, gift card codes, discount codes and financial data. Depending on which records you export and how many, Shopify emails the file instead of downloading it in your browser — the table below shows when — so allow time for that. If orders are coming across, choose the Wix plan first, since order migration needs a plan that accepts payments.

Images are the export most migrations get wrong. Shopify's product CSV carries no image files, and when another platform imports it, the images come across only while your Shopify store keeps them publicly accessible. Shopify's own instruction is direct:

A few other things the CSV files leave out. SEO titles and descriptions are filled in only where you customized them by hand. The order export's discount column covers codes and manual draft-order discounts, not automatic discounts. Transaction data contains captured payments only.

And we found no Shopify help page that documents a CSV export of blog posts, pages or navigation menus, so copy those across yourself. For what Shopify lets you take with you in general, see what exports cleanly if you leave Shopify.

Customers: Imported as Wix Contacts

Wix's migration pages for Shopify name products, orders and coupons, not customers, so your Shopify customer CSV goes in through Wix Contacts. The two Wix pages on that import disagree on the size limit. Wix's contacts import guide says "Make sure your import file contains fewer than 20,000 contacts," while Wix's guide to creating the CSV says fewer than 10,000; we read both on September 29, 2026 and can't tell which is newer.

Split your customer export into files of fewer than 10,000 contacts, which is within both limits. Each row needs an email address or phone number, a file can carry up to 100 custom fields and 200 columns, and tick "Mark as email subscribers" only if every contact in that file agreed to join your mailing list.

Two things the CSV may not carry. The Wix contacts import pages we read don't mention order history, so don't count on a customer's past orders attaching to their contact this way. And Shopify's customer export page, as we read it, doesn't say passwords are exported.

What You Set Up Again on Wix

Data is half of a store. The other half — how it takes money, ships, charges tax and looks — stays behind on Shopify and has to be configured again. Work through it in this order, because the plan you choose decides what the rest can do.

Pick a Wix Plan That Accepts Payments

Several steps of the migration are gated by your Wix plan, and the gates sit on different pages of Wix's help. Here they are in one place:

On Wix's plans page, read September 29, 2026, Wix's Light plan costs $17 a month and cannot accept payments, while Wix's Core plan, at $29 a month, is the cheapest of its four paid plans that can — both US-dollar prices for a yearly subscription paid in full at purchase. Wix's plan guide gives the same warning in its own words: "if you purchased the Light plan, you won't be able to accept payments through your site." Business and Business Elite accept payments too.

Payments: Wix Payments or One Card Provider

Shopify Payments doesn't come with you. On Wix, the first question is whether Wix Payments works where your business is. Wix lists it in 15 countries: Austria, Belgium, Brazil, Canada, Finland, Germany, Ireland, Italy, Lithuania, the Netherlands, Portugal, Spain, Switzerland, the United Kingdom and the United States.

• Other providers: Wix says it has 100+ payment providers available to connect alongside Wix Payments.
• One card processor: "it is not possible to connect more than one payment provider (e.g. Stripe, Square, etc.) to process credit card payments."

Shipping Regions and Sales Tax

Shipping settings live under Shipping, delivery & fulfillment in your Wix dashboard. Wix Stores comes with two regions already added: "Domestic" for your own country and "International" for the rest of the world. Review the rules in both before launch so each charges what you intend.

Tax is set up under Settings, then Tax, either by hand or automatically: Wix "offers automatic tax calculation through Avalara," where you select the locations you collect in and Avalara adds the rate. Wix's automatic tax page says there are no fees for it, but "it's not available with all Premium plans or Studio plans," and Avalara doesn't cover India, Brazil, the Åland Islands, Antarctica, Bouvet Island, Heard Island and McDonald Islands, the Isle of Man, Puerto Rico or Western Sahara. Stores there set rates manually.

Design, Apps and Wholesale

Nothing visual comes across. Cart2Cart's Shopify-to-Wix page states that "the design and store functionality transfer is impossible due to Shopify to WIX limitations," so your theme and every Shopify app are rebuilt with Wix's own tools and apps. If you sell wholesale, Wix's help center documents B2B selling through the SparkLayer app, which "brings powerful B2B functionality to your Wix store"; check its limits against how your wholesale customers order today.

Move Your Domain Without Losing It

What you do depends on who sold you the domain. Check your Shopify admin: a domain bought through Shopify is managed by Shopify, while one bought from another registrar only points at your store. Both can move to Wix, but on different terms, and Wix's rule for both is the same: "You must first upgrade your site to connect or transfer a domain."

Bought Through Shopify: Transfer Before You Deactivate

Deactivation disconnects custom domains from the store. Shopify says a Shopify-managed domain can still be transferred from an inactive store — through a limited version of the Domains page, without reactivating the store or paying an outstanding invoice first — but its advice is to transfer before you deactivate:

1. For most extensions, start the transfer from the domain's settings in your Shopify admin and copy the domain authorization code; Shopify lists extensions, including .uk, .de and .eu, that can't be transferred from the admin and go through Shopify Support or the new provider instead. Shopify's instruction: "Give the domain authorization code to your new domain provider to verify the transfer."
2. Start the incoming transfer on Wix with the authorization code, if your extension uses one. Wix's transfer guide says the domain must be unlocked first and the transfer can take up to 7 days.
3. Finish it: on Shopify's side, if you don't complete the transfer within 30 days, the domain is locked again.

Two edge cases. Wix doesn't accept premium domains: "No, you cannot transfer 'premium' domains to your Wix account." And Shopify notes that its HSTS policy stays on your domain for 90 days after you leave, which needs no additional procedures if you transfer the domain to a platform that uses HTTPS. For everything else about your domain's ownership, renewal and costs when you leave, see what happens to your domain when you leave Shopify.

Bought Elsewhere: Point It at Wix

Shopify's deactivation guide explains why this case is simpler: "Because you manage your domain's DNS records through your third-party provider, you can point your domain to another platform at any time." You remove the domain from Shopify and connect it to Wix, and the domain stays registered — and billed — where it is. Wix offers two ways to connect it:

• Name servers (recommended by Wix): "Wix hosts your DNS records so you can manage them directly from your Wix account."
• Pointing: your domain host keeps your DNS records; update both the CNAME and the A record, or the site shows as not secure.

Wix says a connection can take up to 48 hours to complete, so switch at a quiet time. One cost to watch: Shopify says domain renewals aren't canceled when you cancel your store, so review auto-renew at your registrar for any domain you won't keep.

The 60-Day Transfer Lock: Three Sources, Three Wordings

All three sources agree a 60-day window exists after certain domain events. They don't agree on how hard it is, and the difference decides whether you can plan a transfer now. Wix's page adds that its rule "applies to both incoming (to Wix) and outgoing (away from Wix) transfers and cannot be changed by Wix."

While the sources disagree, plan for the strictest one — Wix's. If your domain was registered, transferred or had its registrant details changed in the last 60 days, a domain from another registrar can be connected to Wix by name servers or pointing now, since connecting isn't transferring, and transferred later. For a Shopify-bought domain, Shopify says that until the domain is eligible for transfer you can edit its DNS settings to point it to a different host, and that you can still transfer it after the store is paused, deactivated or frozen. The DNS edit needs the store active, because an inactive store's limited Domains page "supports only viewing your domains and transferring your Shopify-managed domains."

Keep Your Rankings: URLs and 301 Redirects

Once your domain points at Wix, an old Shopify address that doesn't exist on Wix resolves only if you redirect it. Wix's SEO settings page gives the product example: "Wix Stores products use the prefix 'product-page'." Every old URL whose address changes on Wix, starting with products, needs a 301 redirect to its new address. That is what the redirects are for:

1. Settle Wix's URL structure first. Wix lets you change the prefix, but only for all pages of that type at once, and by default it then adds automatic redirects from the old Wix URLs to the new ones. Decide before you map anything, so your redirects point at final addresses.
2. Build the redirect file. Two columns, old URL and new URL. Each file can include a maximum of 500 redirects; anything beyond that isn't imported, so split a large store into several files.
3. Import once the domain is connected. Wix is explicit that "301 redirects only work with custom domains," and you can't redirect from a free Wix URL. Load the files as soon as your domain connects.

If you use a paid service, LitExtension offers an option to create 301 redirects on the target store automatically during the migration; its page doesn't show the details, so check the result against your own list of old URLs.

Close Shopify Last — and What Happens When You Do

Before you deactivate, Shopify's own advice on the deactivation page is to export CSV files to save your store information. Here is what the page says happens next:

The billing relationship doesn't end the moment the store does. Shopify maintains a strict no-refund policy on subscription plans, and chargebacks can still be filed against earlier transactions after you close. For the bills that can still reach you, see what invoices can still arrive after you deactivate.

Apps are automatically uninstalled when the plan is canceled, so export anything you keep inside an app while it is still installed. What happens to app charges that were already pending is answered in pending app charges after deactivation.

Still Deciding? Check the Comparison First

Everything above assumes the decision is made. If it isn't, the question of which platform suits your store — prices, features, design and apps — is answered in our Wix vs Shopify comparison, which is worth reading before you commit to a rebuild.

And if Wix is one of several candidates, the exit side barely changes: export, keep Shopify live through the import, move the domain, redirect, then close. The WooCommerce version of that journey is in our Shopify to WooCommerce migration guide.

The Bottom Line

What decides how smooth the move is: the order of the steps, and whether your store fits inside the limits Wix documents.

Frequently Asked Questions