The short version
You can add most trust badges without an app: in Horizon, add an Icon, Image or Text block to Details in the product page's Product information section and drag it next to the buy buttons, and in Dawn use the Icon with text block; Horizon's Cart section also takes Icon, Image and Text.
Footer payment icons follow the payment methods active in your store: in Horizon you add a Payment icons block, in Dawn you use a switch.
Checkout depends on your plan: a payment icons block on the checkout steps needs Shopify Plus, while Basic and higher can add content blocks to the Thank you and Order status pages.
Badges from Shop Promise, Shopify Planet, Google or a security-seal issuer are earned or issued, so show one only when you hold the right to it.
Most of what a trust badge needs is already in your theme, so the work is choosing badges you can stand behind and putting each where shoppers decide.
Where Can You Add Trust Badges on Shopify?
Key takeaway
Which blocks you get depends on your theme and its version: the names below come from current Horizon and Dawn, so check your own Add block list. Find where you want the badge, then follow the last column.
Find your spot
| Where the badge goes | Horizon | Dawn | App needed? | Go to |
|---|---|---|---|---|
| Product page, near the buy buttons | Icon, Image or Text block in Details, inside Product information; Custom Liquid block for badge code | Icon with text block in Product information; Custom Liquid block for badge code | No | Product page steps |
| Cart page | Icon, Image or Text block in the Cart section | No blocks to add in Subtotal; add a section or an app block | No | Cart page |
| Cart drawer | No blocks in the drawer section's code: theme code or an app | Check your theme | Code or an app in Horizon | Cart drawer |
| Footer payment icons | Payment icons block you add, built from your active payment types | Payment method icons switch in the Footer section | No | Footer icons |
| Checkout | Set by your Shopify plan, not by the theme | Set by your Shopify plan, not by the theme | Depends on the plan | Checkout by plan |
Theme code on GitHub (main), read November 4 and 6, 2026; Horizon 4.4.0 and Dawn 16.1.1 in our development store, November 6, 2026.
Which Trust Badges Should You Show?
Key takeaway
A badge states something about your store, so start with what you can prove. Badges fall into two groups: the ones you add yourself and the ones that come from a program or issuer. For how badges sit beside reviews, policies and other proof near the buy button, see trust stacking in our best-stores guide.
Badges you add yourself
Key takeaway
Payment icons show which methods you accept. Shopify's blog on trust badges notes that many payment companies offer free digital assets for this, but Horizon's Payment icons block builds the list from the payment types active in your store, as the footer section explains.
Policy badges restate your own shipping, returns or guarantee terms. Shopify puts them in a category of their own:
Policy badges are a trust badge category that doesn’t rely on third-party verification.
Because nobody else checks a policy badge, it is your own claim, and it should say exactly what your published policy says.
As for how many, Shopify's blog says too many badges can overwhelm customers and advises focusing on two to four high-impact ones. Treat that as guidance, not a rule.
Badges you have to earn or be granted
Key takeaway
Shopify offers three branded trust badges, Shop Promise, Shopify Planet and Shopify Secure, free to install for eligible stores, its blog says. Google and other organizations grant theirs on their own terms. Qualifying and showing are separate steps, so the table keeps them in separate columns.
Earned and issued badges
| Badge | Who issues it | How you qualify | How it reaches your store |
|---|---|---|---|
| Shop Promise | Shopify | Free program for stores in the United States; to turn it on, a store needs an active Shopify plan, an active US location that fulfills US orders, Shop Pay, tracking on at least 90% of eligible orders and good account standing | Added to your product form automatically; shows on products that qualify for a benefit |
| Shopify Planet badge | Shopify | An active Planet subscription | Added from the theme editor once you sign up |
| Shopify Secure | Shopify | All Shopify stores are PCI compliant by default | Theme editor or the badge's HTML on product pages; Shopify's blog names only Plus for checkout |
| Google Top Quality Store | An Exceptional overall quality score; as of November 4, 2026, the badge exists in seven countries | Shown on Google, and may appear on a limited set of merchant websites | |
| Organization badges (BBB, B Corp and similar) | The organization | Typically the organization's own verification | Through the organization's own process |
| Security seals (DigiCert, Sectigo, TrustedSite) | The certificate or seal provider | Depends on the provider; DigiCert's notice speaks of customers with the entitlement to display the Norton Seal | The provider's own seal files or script |
Shopify Help Center, Shopify Blog (May 2026), Google Merchant Center Help and the issuers' own pages, read November 4 and 6, 2026. Shop Promise requirements come from the Help Center's eligibility page; Shopify's May 2026 blog lists a different set.
Shop Promise sets its requirements on Shopify's eligibility page, and once it is on, the badge is added to your product form automatically. Where it sits and how it looks is a narrower question: see whether you can move or restyle the Shop Promise badge. The Planet badge needs an active Planet subscription, after which you add it from the theme editor.
Google awards its Top Quality Store badge to selected merchants and shows it on Google; it may appear on a limited set of merchant websites. To highlight store quality on your own site, Google offers a store widget, switched on in the Google & YouTube app's App embeds. How the score is earned is in our answer on the Top Quality Store badge.
Review stars are a subject of their own: our reviews guide covers how to add them and get them into Google. Security seals look like decoration, but they come from their issuer, so check which ones you can use before you add one.
How to Add Trust Badges to a Product Page
Key takeaway
Shopify's developer docs say security badges are often included in the footer or near the Add to cart button on product pages; this section covers the second spot. The steps are close in both themes, but in Horizon the buy buttons sit inside a Details block.
In Horizon: Icon, Image and Text blocks
Key takeaway
- Open the theme editor. From your Shopify admin, go to Online Store, find your theme and click Edit theme.
- Pick the product template. Use the Home page menu at the top of the editor to switch to the product template.
- Add the block. In the left panel, expand Product information, then Details, click the Add block button under Details, and choose Icon, Image or Text.
- Move it next to the buy buttons. Click and hold the block's drag handle in the left panel and drag it next to Buy buttons inside Details.
- Save. Fill in the icon, image or wording, then click Save.
- Online Store
- Themes
- Horizon
- Edit theme
- Default product
- Product information
- Details
- Add block
Use the Add block button under Details. Product information has a second Add block button lower in the left panel, outside Details; Horizon's code renders blocks added there after the product's main grid, away from the buy buttons.
- Online Store
- Themes
- Horizon
- Edit theme
- Default product
- Product information
- Details
- Icon
These steps follow Shopify's sections and blocks guide, which also notes that some sections have required blocks you can hide but not reorder. The Icon block has no text field, so a badge with words takes a Text block as well; Horizon's code lets a Group block, listed under Layout when you add a block to Details, set the two in a row; by default it stacks them on mobile.
In Dawn: the Icon with text block
Key takeaway
Dawn's Product information section has no Details level, so you use the section's own Add block button and pick a different block:
- Open the product template. In the theme editor, use the Home page menu to switch to the product template.
- Add Icon with text. Hover over Product information, click Add block and choose Icon with text.
- Place it and save. Drag the block beside the buy buttons, fill it in and click Save.
- Online Store
- Themes
- Dawn
- Edit theme
- Product
- Product information
- Add block
The same list carries Custom Liquid, which the next part uses. For a row of badges on the home page or another page, Dawn has a Multicolumn section that pairs an image with text in each column.
Adding the Shopify Secure badge
Key takeaway
The Shopify Secure badge tells shoppers the store is PCI compliant. Shopify's blog states that all Shopify stores are PCI compliant by default, so owners take no extra steps, and that you can add the badge to product pages from your theme editor or with its HTML code.
For the HTML route, copy the code from Shopify's security badges page and paste it into a Custom Liquid block near the buy buttons. In Horizon 4.4.0, searching for custom after clicking the Add block button under Details finds it; in Dawn 16.1.1 it sits in the list shown above. The blocks on offer depend on your theme and its version, so look for it in your own Add block list.
The developer docs add that the badge works anywhere you can insert HTML. In Horizon 4.4.0, the Footer section's own Add block doesn't list Custom Liquid, but the Add block inside a Group in the footer does, so the badge can go in a footer group. Checkout is a separate question, covered under what each plan allows.
Cart and Footer Badges
The two places work differently, so each has its own steps below.
On the cart page and in the cart drawer
Key takeaway
Choose Cart from the template menu, select the Cart section and click Add block. Horizon's code lists Icon, Text and Image blocks for its cart section:
- Online Store
- Themes
- Horizon
- Edit theme
- Cart
- Cart
- Add block
Dawn 16.1.1's cart page works differently from Horizon's. In our development store, its Cart template has Items and Subtotal sections, and Add block in Subtotal has no blocks to add, only an Apps tab:
- Online Store
- Themes
- Dawn
- Edit theme
- Cart
- Subtotal
- Add block
So a cart badge in Dawn takes an app block or a section added to the Cart template, such as Multicolumn or Custom Liquid.
The cart drawer is a separate case. In Horizon's code on GitHub, read on November 6, 2026, the drawer section has no blocks or settings of its own: it renders the cart's products and summary. So a badge in the drawer takes a change to the theme code or an app that adds one.
Payment icons in the footer
Shopify notes that most themes include payment icons in the footer by default. In Horizon 4.4.0, our development store's default footer didn't include the block, so choose Payment icons from the Footer section's Add block. Horizon's code builds its list from the payment types enabled in your store.
- Online Store
- Themes
- Horizon
- Edit theme
- Footer
- Add block
Dawn's code builds the icons from the same payment types, and in Dawn 16.1.1 the switch sits in the Footer section's Utilities group:
- Online Store
- Themes
- Dawn
- Edit theme
- Footer
- Utilities
The settings don't pick the icons in either theme: Dawn's switch only shows or hides them, and Horizon's block settings cover alignment, gap and padding. Which icons show, and why the set can differ from what you expect, is covered in our answer on showing or hiding footer payment icons.
What Can You Show on Checkout on Your Plan?
Key takeaway
Checkout has its own editor, which you open from Settings > Checkout.
- Settings
- Checkout
- Edit
What you can add to checkout depends on your plan; the table also lists what the editor sets:
What checkout can show, by plan
| What you can show | Where it is set | Plan |
|---|---|---|
| Static or dynamic content blocks | Checkout Blocks app, Thank you and Order status pages only | Basic or higher |
| Apps on the Thank you and Order status pages | Checkout UI extensions | Some from Basic in the Help Center; every plan except Starter in the developer docs |
| Shipping & payments icons block, up to 10 icons | Checkout Blocks app | Shopify Plus only |
| Apps on the information, shipping and payment pages | Checkout apps | Shopify Plus only |
| Advanced checkout branding | Checkout and Accounts Configuration API | Shopify Plus |
| Your logo, colors and font | Checkout editor | No plan named on Shopify's checkout style page |
| A background image or color in the order summary | Checkout editor | No plan named; a background, not a badge |
Shopify Help Center pages on checkout style, Checkout Blocks and checkout apps, and Shopify's developer docs, read November 4 and 6, 2026.
On Plus, the Shipping & payments icons block holds up to 10 icons from a set list, not your own image. On Basic and higher, below Plus, Shopify's Checkout Blocks app offers static and dynamic content blocks, on the Thank you and Order status pages only. And Shopify's checkout style page says that as of February 5, 2026, you can no longer add a background image to the checkout header or the main content area; that sentence names no plan.
Some badge apps list checkout among their places; Iconito's listing names the cart, checkout and Thank You page. Shopify's checkout apps page says apps that customize the information, shipping and payment pages are available only to Shopify Plus. Below Plus, some apps reach the Thank you and Order status pages: Shopify's Help Center lists some from Basic up, and Shopify's developer docs list Thank you and Order status extensions for every plan except Starter.
- Shopify's security badges page for developers says you can't add the badge to checkout unless you work on a Plus store with access to
checkout.liquid. - Shopify's checkout.liquid page says that file is now unsupported for the Information, Shipping and Payment steps and was sunset for the Thank you and Order status pages.
- Shopify's trust badges blog says only Plus stores can add the badge to checkout pages.
The developer page and the blog both name Plus, and the file the developer page relies on is unsupported on those steps.
On Plus, Shopify's Help Center describes Checkout Blocks and checkout apps for adding to checkout, though its main page on each doesn't name the Secure badge; on other plans, keep the badge on your storefront pages.
For payment icons at checkout on their own, see whether you can show payment icons on Shopify checkout.
When Is a Trust Badge App Worth It?
Key takeaway
The product page, cart page and footer steps above work without an app. Several apps add ready-made badge and icon sets, their listings say, and some name places beyond the product page, such as the cart and checkout. To compare them, search the Shopify App Store for trust badges:
The four cards below are a snapshot of what we read on November 4, 2026, not a full list.
Four trust badge apps on the Shopify App Store
One-click trust badges and payment badges, according to its listing.
Trust badges, feature icons, labels and banners, per its listing title.
Trust badges and icons for the store, cart, checkout and Thank You page, per its listing; badges on the checkout steps need Shopify Plus.
Customizable payment, guarantee and shipping badges, according to its listing.
Source: each app's Shopify App Store listing, read November 4, 2026. Features are what the listings state; we did not install or test these apps.
A badge drawn by an app is still your claim, so the rules in the next section apply whatever tool draws it.
To see what setting up such an app involves, this walkthrough from the independent channel How To Shopify installs one, then sets its design, layout and placement. It was uploaded in February 2024, so its screens may differ from today's. Which badges it adds is the author's choice; which ones need a right to use is covered below.
Which Trust Badges Can Get You in Trouble?
Key takeaway
Two kinds of badge cause trouble: a seal you aren't entitled to, and a claim your store doesn't keep.
Security seals come from their issuer, not an image search
Key takeaway
Sectigo describes its trust seal as a stamp saying the site is secure and its operator authentic, and DigiCert's site seals show certificate status and validation details to visitors. Both describe what the seal tells visitors. Sectigo's knowledge base says its site seals are downloaded from trustlogo.com, are static graphics without Point to Verify, and that it recommends its dynamic TrustLogo if you have purchased an SSL certificate.
DigiCert's April 2021 notice is addressed to customers with the entitlement to display the Norton Seal; we did not check the Norton brand's status beyond that notice. Older advice still recommends a McAfee seal, and that one is gone:
In 2021, the McAfee SECURE™ service became TrustedSite Certification, and the McAfee SECURE trustmark was retired.
TrustedSite's Shopify app offers seals it says are earned through daily security scans and business verification, with a free plan of up to 500 visits a month on November 4, 2026. Those are the developer's own claims about its product.
Guarantee and certification claims
Key takeaway
The US position here comes from the FTC's Endorsement Guides, 16 CFR Part 255, which are administrative interpretations of the laws the FTC enforces. They say the name or seal of an organization can be an endorsement, and that an organization's endorsement must come from a process that fairly reflects its collective judgment. A badge carrying an organization's name therefore speaks for that organization. The Guides also cover the claim itself:
Furthermore, an endorsement may not convey any express or implied representation that would be deceptive if made directly by the advertiser.
Your own policy badge is such a direct claim. Section 5 of the FTC Act declares deceptive acts or practices in commerce unlawful, and the Guides note that practices inconsistent with them may lead to corrective action under that section. Keep every shipping, returns or guarantee badge to what your published policies say.
For a sustainability badge, the FTC's Green Guides add a specific point: it is deceptive to misrepresent that a product, package or service has been endorsed or certified by an independent third party. That point covers environmental claims only. Outside the US, check your own market's rules; this section covers the FTC alone.
Trust Badge Checklist Before You Publish
Key takeaway
Steps one and two decide what goes on the page. Steps three to six are a menu: tick the places you use and skip the rest. Step two is the one that keeps a seal or program badge from becoming a claim you can't support.
Trust badge rolloutTick each step off as you go. Your progress stays in this browser, so you can come back between sessions.
Trust badge rollout
Tick each step off as you go. Your progress stays in this browser, so you can come back between sessions.
Choose a few, Shopify's blog suggests two to four, and match every policy badge to your published policies.
Before you tick this off
- Listed each badge and what it claims
- Checked every shipping, returns or guarantee badge against your published policy
- Kept only the badges a shopper needs at that spot
Program badges come from their program and security seals from their issuer; drop any you don't hold.
Before you tick this off
- Shop Promise, Planet or Google badge: confirmed the store qualifies
- Security seal: confirmed the issuer's terms let you show it
- Removed any McAfee SECURE seal or seal copied as an image
Add Icon, Image or Text to Details in Horizon's Product information, or Icon with text to Product information in Dawn, and drag it beside the buy buttons.
Before you tick this off
- Added the block and filled it in
- Dragged it next to the buy buttons
- Pasted any badge HTML into a Custom Liquid block
In Horizon, add Icon, Image or Text to the Cart section; in Dawn, add a section or an app block. Going by Horizon's code, a badge in the cart drawer needs a change to the theme code or an app.
Before you tick this off
- Dawn: chose an added section or an app block
- Horizon: added the badge to the Cart section
- Horizon: chose between theme code and an app for the drawer
In Horizon, add the Payment icons block, which builds them from your active payment types; in Dawn, the Payment method icons switch shows or hides them.
Before you tick this off
- Confirmed the icons match the payment methods you offer
- Saved the theme after any change
On Basic and higher, below Plus, use Checkout Blocks content blocks on the Thank you and Order status pages; on Plus, the Shipping & payments icons block and checkout apps reach the checkout steps.
Before you tick this off
- Checked your plan before choosing a route
- Kept checkout badges to the same claims as the storefront
Save the theme, then open each page you changed and confirm every badge shows where you placed it.
Before you tick this off
- Saved in the theme editor
- Viewed the product, cart and footer you changed
The Bottom Line
Key takeaway
Trust badges take up a small part of the page, and most of the work is deciding which claims you can stand behind.
Frequently Asked Questions
Front-end developer specializing in Shopify since 2017. Experienced in building custom Liquid themes, optimizing storefront performance, and integrating third-party apps. Directs the editorial process behind Ecom Store Pro: sets its topics and the rules every AI-written page must pass before publication.
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