Sell products from other Shopify stores — no inventory, no commission. Requirements, supported countries, payments and margins for retailers and suppliers.
March 28, 2026·Updated July 2026·9 min read·
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Skim the highlights first, then dive into sections that match your business model.
Shopify Collective is free — no subscription fee, no commission; available on every plan with Shopify Payments active.
Two roles: retailer and supplier — retailers import and sell products; suppliers share inventory and fulfill orders.
Retailers earn 20–50% margins — suppliers set wholesale prices; retailers set their own markup with zero inventory cost.
Available in 30+ countries — both parties must share the same country and currency to transact.
Physical products only — no digital products or gift cards; also incompatible with Managed Markets and POS pickup.
Better than traditional dropshipping — faster shipping, branded packaging, real partners, and automatic inventory sync.
What You'll Learn
1What Shopify Collective is and who it is for
2Step-by-step setup for retailers and suppliers
3How Collective compares to dropshipping
4Key features: price lists, discovery, auto-sync
5Eligibility requirements and supported countries
6Realistic margin expectations and revenue model
7Known limitations and incompatible apps
8When Collective makes sense
In This Article
The Short Answer
Key takeaway
Shopify Collective is Shopify's native merchant-to-merchant sales channel. A supplier creates wholesale price lists for their products. A retailer discovers those products, imports them to their store, and sets their own retail price. When a customer buys, the retailer collects the full price, the order goes to the supplier automatically, and the supplier ships directly to the customer.
Verdict by store profile
Your situation
Verdict
Why
You have traffic and an audience but a thin catalog, and you don't want to buy stock
Yes — join as a retailer
The channel costs $0 and you set your own retail price over the supplier's wholesale price — typically a 20–50% margin with no inventory to buy.
You're a DTC brand that already manufactures or stocks products and wants distribution
Yes — install the Supplier channel
Retailers sell on your behalf while you keep your wholesale price per unit, with no extra fees and no marketing spend.
You want a wider catalog and want your own products in other stores
Yes — run both roles at once
A single store can install the Collective app and the Collective: Supplier sales channel side by side.
You're on Starter or Pause and Build, sell digital products, or your partner is in another country
No — Collective won't work
It needs an active plan with Shopify Payments activated, physical products only, and both stores in the same country and currency.
“Shopify Collective lets you connect with other Shopify stores and sell each other's products in Shopify.”
Retailers — import and sell products from other Shopify stores, with no inventory to buy or warehouse.
Suppliers — share products via price lists, get orders automatically, and ship directly to end customers.
The entire system is free to use — no subscription, no commission, no revenue share. Your only costs are your existing Shopify plan and standard Shopify Payments processing fees. Collective is a partnership channel, not a plan feature: it works on any active Shopify plan — from Basic ($39/mo) to Plus, but not on Starter or Pause and Build. Selling wholesale from your own store is the other job, and Shopify's native B2B toolkit has been included on Basic, Grow, Advanced and Plus since April 2026.
A single Shopify store can be both a retailer and a supplier simultaneously. Install the Collective app (for retailing) and the Collective: Supplier sales channel (for supplying) side by side.
Who Is Shopify Collective For?
Key takeaway
You're a Retailer if…
You're a Supplier if…
You want more products without buying inventory
You manufacture or stock your own products
You have traffic/audience but limited catalog
You want distribution through other stores
You want to test new niches with zero risk
You want more sales without marketing spend
You run a boutique, gift shop, or curated store
You're a DTC brand open to wholesale partnerships
How Shopify Collective Works
Key takeaway
For Retailers
As a retailer, you use the Shopify Collective app to discover products from other merchants and add them to your store.
1
Install the app
Install 'Shopify Collective' from the Shopify App Store. Complete ID verification if prompted.
2
Find suppliers
Browse the Discovery page to find suppliers in your niche. Send connection requests or import from public price lists instantly.
3
Import products
Select products from a supplier's price list. They appear in your store as draft products — edit titles, descriptions, and images as needed.
4
Set your markup
Products import at the supplier's wholesale price. Set your retail price to earn the margin (typically 20–50%).
5
Customer places order
When a customer buys, you collect the full retail price via Shopify Payments. Shopify automatically forwards the order to the supplier.
6
Supplier fulfills
The supplier ships directly to your customer. Tracking info syncs back to your store automatically.
For Suppliers
As a supplier, you use the Shopify Collective: Supplier sales channel to share your products with retailers who sell on your behalf.
“You can sell your products through other retailers on Shopify by using the Shopify Collective: Supplier sales channel. Shopify Collective can help you reduce operational costs and risk, and drive more sales without investing more into your own marketing.”
Install 'Shopify Collective: Supplier' sales channel from the App Store. Complete ID verification.
2
Create price lists
Build wholesale price lists for your products — set margins, choose which products to share, and decide visibility (public or invite-only).
3
Connect with retailers
Use Discovery to find retailers or invite them directly. Approve connection requests from interested stores.
4
Retailer sells your products
Connected retailers import your products and sell them at their own retail prices. You keep your wholesale price per unit.
5
Fulfill orders
When a retailer's customer buys, you receive the order automatically. Ship directly to the end customer.
6
Get paid
Shopify transfers your wholesale price share automatically. No manual invoicing — payments flow through Shopify Payments.
How Shopify Collective Helps Build a Store Without InventoryLearn With Shopify walks through using Shopify Collective to source products from US-based suppliers and build a store with zero upfront inventory investment.
Both parties are verified Shopify merchants. ID verification, community guidelines, and eligibility checks protect the ecosystem.
Price Lists Explained
Suppliers create price lists — curated selections of products with wholesale pricing. Price lists can be:
Public — any retailer on the Discovery page can instantly import products.
Private (invite-only) — only retailers who receive a direct invitation can access the price list.
Retailers see the wholesale price (what they pay the supplier) and set their own retail price. The difference is their margin — fully controlled by the retailer.
Order & Payment Flow
When a customer buys a Collective product from a retailer's store:
The retailer collects the full retail price via Shopify Payments.
Shopify automatically creates an order on the supplier's store.
The supplier fulfills and ships directly to the customer.
Tracking information syncs back to the retailer's store.
Shopify transfers the supplier's wholesale share automatically.
As of July 2026, Shopify Collective is available in the following countries and regions:
Supported Countries (30+)
United States
Canada
United Kingdom
Germany
Australia
Netherlands
Italy
Spain
Japan
Singapore
Hong Kong
Mexico
New Zealand
Sweden
Denmark
Norway
Shopify's full list also includes Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Finland, Gibraltar, Greece, Hungary, Ireland, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovenia, and Switzerland. Note: France is not on Shopify's supported list, so French stores can't connect as a retailer or a supplier.
Margins & Revenue Model
Key takeaway
The Collective revenue model is simple: the retailer's profit = retail price − supplier's wholesale price. There is no Shopify commission or platform fee on Collective transactions beyond standard Shopify Payments processing fees.
Suppliers don't pay extra fees either. They gain additional sales volume through retailers' audiences without spending on marketing, ads, or customer acquisition. The only cost is fulfillment — which they'd handle for their own orders anyway.
Retailers and suppliers must be in the same country and use the same store currency to connect. Collective cannot bridge two countries, so overseas sourcing still means traditional wholesale import — our Alibaba and Shopify sourcing guide covers landed cost, Trade Assurance and 2026 tariffs. Selling wholesale from your own store is a different job entirely, and that is Shopify's native B2B toolkit.
The Bottom Line
Key takeaway
Shopify Collective sits in a unique spot: it's not traditional dropshipping, and it's not B2B wholesale. It's a free, lightweight, domestic partnership tool that any Shopify merchant can use.
The lowest-risk way to diversify revenue. Zero inventory investment for retailers, zero marketing costs for suppliers. No commission — you keep your margins.
Yes. There is no subscription fee, commission, or revenue share for using Shopify Collective. Both the retailer app and supplier sales channel are free to install and use on any active Shopify plan. Your only costs are your existing Shopify plan and standard Shopify Payments processing fees.
Shopify Collective works on any active Shopify plan — Basic, Grow, Advanced and Plus. Shopify's requirement is simply that your store is on an active plan with Shopify Payments set up and payouts active. The two plans that do not work are the Starter plan and the Pause and Build plan.
Yes. A single Shopify store can act as both a retailer (importing products from other stores) and a supplier (sharing products for others to sell). You install both the Collective app (retailer) and the Collective: Supplier sales channel.
Unlike traditional dropshipping with AliExpress or overseas suppliers, Collective connects you with verified Shopify merchants in your own country. This means faster shipping (domestic, not 15–30 days), real brand partnerships, automatic inventory sync, and Shopify handles the payment splits automatically.
Shopify Collective is available in 30+ countries including the United States, Canada, United Kingdom, most EU countries, Japan, Singapore, Hong Kong, Mexico, New Zealand, and more. Both the retailer and supplier must be in the same country and use the same store currency.
Yes. Shopify Payments must be activated and fully set up on your store. This is a mandatory requirement for both retailers and suppliers. Your payout currency must also match your store's currency.
No. Shopify Collective supports physical products only. Digital products, gift cards, subscriptions, and combined listings are not supported through the Collective channel.
The supplier handles all fulfillment. When a customer purchases a Collective product from a retailer's store, the order is automatically forwarded to the supplier, who ships directly to the customer. Tracking information syncs back to the retailer's store.
The retailer collects the full retail price from the customer via Shopify Payments. Shopify then automatically transfers the supplier's wholesale price share. There is no manual invoicing — the entire payment flow is handled by Shopify.
Partially. Collective products can be added to your POS channel for purchase, and customers can place orders in-person. However, products are shipped to the customer's address by the supplier — pickup in store is not supported for Collective products.
Retailer margins depend entirely on the supplier's wholesale price versus your retail markup. Shopify's own documentation puts typical margins at 20% to 50% — you buy at the supplier's discounted cost price and set your own retail price on top. Some high-margin niches like accessories or beauty products can yield even higher returns.
Yes. Shopify Collective is fully compatible with Shopify Flow for both retailers and suppliers. You can automate workflows like tagging Collective orders, sending notifications, or updating inventory thresholds.
Front-end developer specializing in Shopify since 2017. Experienced in building custom Liquid themes, optimizing storefront performance, and integrating third-party apps. Writes in-depth, data-driven e-commerce guides based on hands-on experience with real merchant stores.
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
