How Shopify Store Works: Architecture & Key Features
A comprehensive, data-driven breakdown of Shopify's architecture — from storefront to checkout, APIs to scaling. Everything a business owner or developer needs to understand about the world's leading e-commerce platform.
March 7, 2026·16 min read·
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Fully managed platform — hosting, SSL, security, and scaling are all handled for you.
28% market share makes Shopify the #1 e-commerce platform worldwide, powering 4.8M+ stores.
Shop Pay boosts conversion by 50% — the single biggest revenue lever on the platform.
8,000+ apps extend Shopify, but app bloat kills performance. Keep under 15 storefront-facing apps.
True cost: $40–$15K/mo — plan fees are just 5–15% of total spend.
1How Shopify architecture supports speed and reliability
2Where conversion wins come from in checkout
3How to avoid app bloat and performance loss
4What Shopify really costs at each growth stage
5When to stay with themes vs go headless
In This Article
What Is Shopify & Why It Dominates E-Commerce
Shopify is a fully hosted, cloud-based e-commerce platform that provides everything a business needs to sell online: storefront, product management, payment processing, shipping, analytics, and marketing — all unified in a single platform.
Founded in 2006 by Tobias Lütke, who initially built it to sell snowboards online, Shopify has evolved into the world's leading e-commerce infrastructure. Today it powers millions of businesses across 175+ countriesVerified SourceShopify Global Commerce ReportShopify Newsroom · 2025View source , processing hundreds of billions of dollars in gross merchandise volume (GMV) annually.
What makes Shopify fundamentally different from alternatives like WooCommerce or Magento? Three things:
Fully managed infrastructure — You never touch a server. Hosting, SSL, security patches, CDN, and scaling are all handled automatically.
Unified commerce — Online store, POS, social selling, B2B wholesale, and international markets all run on one platform with shared inventory and analytics.
Developer-friendly extensibility — 8,000+ apps, robust APIs, and custom storefronts (Hydrogen) mean you're never locked into the default experience.
Understanding the end-to-end flow of a Shopify store helps you see how each component connects. Here's what happens from the moment you sign up to the moment a customer receives their order:
1
Sign Up & Store Setup
You create a Shopify account, choose a plan, and enter basic business information. Shopify instantly provisions your store with hosting, SSL, and a default theme. No technical setup required.
2
Choose & Customize Your Theme
Select from 150+ free and premium themes in the Shopify Theme Store, or build a custom theme. The Theme Editor lets you customize layout, colors, fonts, and sections without code. Developers can use Liquid (Shopify's templating language) for deeper customization.
3
Add Products & Configure Inventory
Upload products with images, descriptions, pricing, variants (size/color), and SKUs. Set up inventory tracking across multiple locations. Organize products into collections (manual or automated rules).
4
Set Up Payments
Activate Shopify Payments (powered by Stripe) for instant credit card processing, or connect 100+ third-party payment gateways. Enable Shop Pay, Apple Pay, Google Pay for accelerated checkout.
5
Configure Shipping & Tax
Set shipping zones, rates (flat, calculated, or free), and carrier-calculated shipping. Shopify automatically handles tax calculations for most regions. Configure fulfillment locations and warehouse priorities.
6
Connect Your Domain & Launch
Connect a custom domain (or buy one through Shopify). Remove the password protection, and your store is live. Shopify handles DNS, SSL certificates, and CDN distribution automatically.
7
Customers Browse, Cart & Checkout
Visitors browse your storefront, add items to cart, and proceed through Shopify's optimized checkout. The checkout handles address validation, shipping calculation, tax computation, and payment processing in a single secure flow.
8
Order Fulfillment & Post-Purchase
Orders appear in your admin. Fulfill manually, or use apps like ShipStation or Shopify Fulfillment Network for automated fulfillment. Customers receive tracking emails. Returns and exchanges are managed from the admin.
Shopify Tutorial for Beginners — Full Store Setup Step by StepComprehensive walkthrough covering store creation, theme customization, product listing, and launch.
Platform Architecture Deep Dive
Shopify's architecture is designed around separation of concerns. Each layer has a specific responsibility, making the platform both robust for merchants and flexible for developers. Understanding these layers helps you make informed decisions about customization and scaling.
Storefront Layer
Customer-facing UI built with themes (Liquid) or headless (Hydrogen/React). Handles rendering, navigation, product display, and search.
Admin Layer
Merchant dashboard for managing products, orders, customers, analytics, discounts, and store settings. Available on web and mobile.
Product catalog, customer profiles, order history, inventory counts, and analytics data — all stored and managed by Shopify's infrastructure.
API Layer
REST and GraphQL APIs (Admin, Storefront) for programmatic access. Webhooks for event-driven integrations. Powers the entire app ecosystem.
Infrastructure Layer
Global CDN, auto-scaling, 99.99% uptime. Shopify handles load balancing, DDoS protection, and infrastructure management across multiple data centers.
"Shopify's architecture separates the what you sell from how you sell it. This is why the same platform can power a $50/month startup and a $500M enterprise — the infrastructure scales, the merchant experience stays simple."
The storefront is everything your customers see and interact with. Shopify offers two fundamentally different approaches to building storefronts, and understanding the trade-offs is critical for your business:
Approach 1: Theme-Based Storefront (Online Store 2.0)
This is the default and most popular approach. Shopify themes use Liquid, a templating language created by Shopify, combined with HTML, CSS, and JavaScript.
With Online Store 2.0 (launched 2021), Shopify introduced section-based architecture. Every page — not just the homepage — can be customized with drag-and-drop sections and blocks. This means merchants can build rich, unique pages without writing code.
“Liquid is a template language created by Shopify. It's available as an open source project on GitHub, and is used by many different software projects and companies.”
Visual drag-and-drop editor. Add sections, rearrange blocks, change colors, fonts, and spacing. Preview changes before publishing.
Liquid Templating
Shopify's proprietary language for dynamic content. Access product data, customer info, cart state, and more directly in templates.
Responsive by Default
All Shopify themes in the official store are mobile-responsive. Mobile commerce accounts for 70%+ of Shopify traffic.
Performance Optimized
Themes are served via Shopify's global CDN with automatic image optimization, lazy loading, and critical CSS extraction.
Approach 2: Headless Commerce with Hydrogen
For businesses needing complete control over the frontend experience, Shopify offers Hydrogen — a React-based framework for building custom storefronts. Hydrogen connects to your Shopify store via the Storefront API, giving you full control over design and UX while keeping Shopify as your commerce backend.
Hydrogen is ideal for brands with complex design requirements, multi-brand architectures, or teams with strong frontend engineering capabilities. It's deployed on Oxygen, Shopify's hosting platform for Hydrogen apps, ensuring optimal performance.
Theme vs. Headless: When to Choose What
Choose Themes if: you want fast time-to-market, your team doesn't have frontend developers, you need a cost-effective solution, or your customization needs are moderate.
Choose Hydrogen if: you need pixel-perfect custom design, have React developers on staff, require complex interactive features, or manage multiple brands/storefronts from one Shopify backend.
Shopify Horizon Theme Customization — Complete Guide (2025)Full walkthrough of Shopify theme customization — layout, fonts, colors, and sections without coding.
Admin Dashboard & Business Operations
The Shopify Admin is your command center. It's where you manage every aspect of your business — from adding a single product to analyzing quarterly revenue trends. Available on desktop (web) and mobile (iOS/Android), the admin provides real-time access to your store's operations.
Core Admin Sections
Analytics & Reports
Real-time dashboard showing sales, sessions, conversion rate, average order value, and top products. Advanced reports include cohort analysis, product performance, and customer lifetime value.
Customer Management
Unified customer profiles with order history, contact info, tags, and notes. Create customer segments for targeted marketing. B2B features include company accounts with custom pricing.
Order Management
View, edit, fulfill, and refund orders. Create draft orders for phone/email sales. Set up automated fulfillment workflows. Track order timeline and communication history.
Shopify Flow (Automation)
Visual automation builder. Create if-this-then-that workflows: auto-tag high-value customers, notify team on large orders, pause products when inventory hits zero, and more.
Product Management & Inventory
Shopify's product management system is built for scale. Whether you're selling 10 handmade items or managing a catalog of 100,000 SKUs, the system provides the tools you need.
Product Structure
Every Shopify product consists of:
Title & description — Rich text editor with SEO-optimized fields
Media — Up to 250 images, plus video and 3D models (AR-ready)
Variants — Up to 3 option types (e.g., Size, Color, Material) with up to 100 variant combinations per product
Inventory — Track quantities across multiple locations, set low-stock alerts
Metafields — Custom data fields for any additional product information (ingredients, care instructions, specs)
Collections & Organization
Products are organized into collections, which can be manual (hand-picked) or automated (rule-based). Automated collections dynamically include products based on tags, price, vendor, inventory level, or any combination of conditions.
Example: An "Under $50" collection automatically includes every product priced below $50. A "Summer Sale" collection includes products tagged "summer" with a compare-at price set.
Pro Tip: Metafields Are a Game-Changer
Metafields allow you to store custom structured data on products, variants, collections, customers, and orders. Use them for specification tables, ingredient lists, size guides, or any custom data your theme needs. Combined with dynamic sources in Online Store 2.0, metafields eliminate the need for custom code in most scenarios.
Checkout, Payments & Conversions
Shopify's checkout is one of the fastest and highest-converting in the industry. It's the result of years of A/B testing across millions of stores, and it's a key competitive advantage that's difficult to replicate.
Payment Processing
Shopify Payments (powered by Stripe) is the built-in payment processor. It supports credit/debit cards, Shop Pay, Apple Pay, Google Pay, and local payment methods. Using Shopify Payments eliminates third-party transaction fees (which range from 0.5%–2% on other gateways).
For merchants who need alternative processors, Shopify integrates with 100+ payment gateways worldwide, including PayPal, Amazon Pay, Klarna, Afterpay, and regional providers.
Shop Pay: The Conversion Accelerator
Shop Pay is Shopify's one-tap checkout solution. It remembers returning customers' shipping and payment information, enabling a checkout experience that's up to 4x faster than guest checkout. According to Shopify's data, Shop Pay increases checkout-to-order conversion rates by up to 50%Verified SourceShop Pay Conversion DataShopify Enterprise Blog · 2024View source .
Shop Pay is free for all Shopify merchants using Shopify Payments. It's available to over 100 million buyersVerified SourceShop App StatisticsShopify Newsroom · 2024View source who have opted in, creating a network effect that benefits all Shopify stores.
“Shop Pay is the best-converting checkout on the internet.”
For enterprise merchants on Shopify Plus, Checkout Extensibility allows custom UI components in the checkout flow. Use cases include:
Custom upsell/cross-sell widgets at checkout
Loyalty points redemption fields
Gift wrapping options and custom messages
B2B-specific fields (PO numbers, company selection)
Post-purchase offers (shown after payment, before thank-you page)
What Is Shop Pay & How Does It Work? — Shopify TutorialUnderstand how Shop Pay accelerates checkout and why it converts up to 50% better than standard flows.
App Ecosystem & Integrations
The Shopify App Store is one of the platform's greatest strengths. With over 8,000 appsVerified SourceShopify App StoreShopify · 2025View source , it extends Shopify's core functionality into virtually any direction: marketing, loyalty, subscriptions, SEO, customer support, accounting, and more.
Top App Categories & Recommended Tools
Category
Built-in Capability
Top Apps
Starting Price
Email Marketing
Shopify Email (basic)
Klaviyo, Omnisend, Mailchimp
Free–$45/mo
SMS Marketing
❌
Postscript, Attentive, SMSBump
$25–$100/mo
Subscriptions
❌
Recharge, Bold Subscriptions, Appstle
Free–$99/mo
Loyalty & Rewards
❌
Smile.io, LoyaltyLion, Yotpo
Free–$49/mo
SEO & Performance
Basic meta tags, sitemaps
Plug In SEO, Smart SEO, PageSpeed
Free–$30/mo
Reviews & UGC
Basic product reviews
Judge.me, Loox, Yotpo
Free–$15/mo
Analytics
Basic reports
Triple Whale, Lifetimely, Lucky Orange
$29–$100/mo
Inventory & Fulfillment
Basic tracking
ShipStation, Stocky, Flexport
Free–$25/mo
Customer Support
❌
Gorgias, Zendesk, Tidio
Free–$50/mo
B2B & Wholesale
Shopify B2B (Plus)
Wholesale Club, SparkLayer
Free–$49/mo
Choosing Apps Wisely
More apps doesn't mean better performance. Each app adds JavaScript to your storefront, which can impact page speed. Audit your apps quarterly: remove unused ones, check for overlapping functionality, and always test page speed after installing a new app. Aim for under 15 active storefront-facing apps.
APIs, Webhooks & Custom Development
Shopify provides two primary APIs for developers:
Admin API (REST & GraphQL)
Full access to store data: products, orders, customers, inventory, discounts, metafields, and more. Used by apps, integrations, and custom back-office tools. GraphQL is recommended for new projects.
Storefront API (GraphQL)
Public API for building custom storefronts (headless). Access product catalog, collections, cart management, and checkout. Powers Hydrogen, mobile apps, and any custom frontend.
Webhooks
Event-driven notifications. Subscribe to 80+ events (order created, product updated, customer registered) and trigger external actions in real-time.
Shopify Functions
Server-side logic running directly on Shopify's infrastructure. Customize discount logic, payment method filtering, shipping rate calculation, and validation rules without external servers.
For custom apps, Shopify provides the Shopify CLI and App Bridge for building embedded admin apps, plus Polaris (Shopify's React component library) for consistent admin UI. All apps run in a secure OAuth-authenticated environment with granular permission scopes.
Security, Compliance & Reliability
Security is where Shopify's managed platform model delivers enormous value. Instead of managing your own PCI compliance, SSL certificates, server patches, and DDoS protection, Shopify handles all of it.
PCI DSS Level 1
The highest level of payment security compliance. All Shopify stores are PCI compliant by default — you never handle or store raw credit card data.
SSL Everywhere
Free SSL certificates for all stores and custom domains. All data transmitted between your store and customers is encrypted via TLS 1.2+.
99.99% Uptime
Shopify's infrastructure is built for always-on commerce. During BFCM 2024, Shopify processed $9.3B with 99.99% uptime. Flash sales and viral moments are handled automatically.
Fraud Analysis
Built-in fraud detection uses machine learning to flag suspicious orders. Shopify Protect (on eligible orders) covers chargebacks from fraud when using Shop Pay.
“Shopify is certified Level 1 PCI DSS compliant. This compliance extends to all stores powered by Shopify.”
One of Shopify's most compelling value propositions is that the same platform scales from your first sale to enterprise volume. Here's how the growth journey typically looks:
1
Stage 1: Launch ($0–$10K/mo)
Start with Basic Shopify ($39/mo). Focus on product-market fit, a clean theme, and your first marketing channels. Use free apps for reviews, SEO, and email capture. Keep costs low and iterate fast.
2
Stage 2: Growth ($10K–$100K/mo)
Upgrade to Shopify plan ($105/mo) for better reporting and lower transaction fees. Invest in email marketing (Klaviyo), reviews (Judge.me), and potentially subscriptions. Start optimizing conversion with A/B testing and upsell apps.
3
Stage 3: Scale ($100K–$1M/mo)
Move to Advanced Shopify ($399/mo) for advanced analytics, custom reports, and lower card rates. Implement loyalty programs, SMS marketing, and multi-channel selling. Consider headless for custom experiences.
4
Stage 4: Enterprise ($1M+/mo)
Shopify Plus ($2,300+/mo) unlocks checkout customization, Shopify Flow automation, B2B features, expansion stores for international markets, LaunchPad for flash sales, and dedicated support with a Merchant Success Manager.
True Cost of Running a Shopify Store
The monthly plan fee is just one part of the total cost of ownership. B2B decision-makers need to understand all cost components before committing. Here's a realistic breakdown based on store stage:
Realistic Monthly Cost Breakdown by Stage
Cost Component
Starter ($0–$10K/mo)
Growth ($10K–$100K/mo)
Scale ($100K+/mo)
Shopify Plan
$39/mo
$105/mo
$399–$2,300/mo
Theme (one-time)
$0–$380
$180–$380
$380+ or custom ($5K–$20K)
Apps (monthly)
$0–$50/mo
$100–$400/mo
$300–$1,000+/mo
Payment Processing
2.9% + 30¢
2.6% + 30¢
2.15% + 30¢
Domain
$14/yr
$14/yr
$14/yr
Email Marketing
Free (Shopify Email)
$30–$100/mo
$100–$500/mo
Developer/Agency
$0
$500–$2,000/mo
$2,000–$10,000/mo
Estimated Total
$40–$100/mo
$750–$3,000/mo
$3,000–$15,000/mo
Hidden Costs to Watch
Third-party gateway fees: Using PayPal or another gateway instead of Shopify Payments adds 0.5%–2% per transaction on top of the gateway's own fees.
App bloat: Apps compound quickly. A loyalty app ($50), reviews ($15), upsells ($30), SMS ($50), and analytics ($50) = $195/mo before you've customized anything.
Theme customization: Free themes are limited. Most growing stores invest $180–$380 in a premium theme, plus $500–$5,000 for custom modifications.
Currency conversion fees: Shopify Payments charges 1.5% on currency conversions for international orders. Factor this into international pricing strategy.
Shopify Cost Calculator
Enter your estimated monthly numbers to see the true cost across all Shopify plans.
BasicBest
$489
per month
Plan fee$39
Processing$350
Apps$100
% of Revenue4.9%
Grow
$535
per month
Plan fee$105
Processing$330
Apps$100
% of Revenue5.3%
Advanced
$809
per month
Plan fee$399
Processing$310
Apps$100
% of Revenue8.1%
Plus
$2,675
per month
Plan fee$2300
Processing$275
Apps$100
% of Revenue26.8%
* Estimates based on Shopify Payments rates. Actual costs may vary based on location, currency, and negotiated rates. Does not include theme, domain, or developer costs.
Shopify's Limitations: What to Know
No platform is perfect. Being transparent about Shopify's trade-offs helps you make an informed decision and plan around constraints. Here are the real limitations you should understand:
URL Structure Is Fixed
Product URLs always follow /products/handle, collections use /collections/handle. You cannot create fully custom URL paths like /category/subcategory/product. This rarely impacts SEO for e-commerce but can bother teams with specific URL requirements.
Limited Blogging
Shopify's built-in blog is basic compared to WordPress. No categories (only tags), limited content types, and no native comment moderation. For content-heavy strategies, consider a headless CMS (like our approach with this site) or a subdomain blog on WordPress.
Checkout Customization Restricted
On Basic and standard Shopify plans, checkout is locked — you can't add custom fields, change layout, or inject scripts. Full checkout customization requires Shopify Plus ($2,300+/mo). This is by design for security/conversion optimization, but it can frustrate growing brands.
App Dependency for Advanced Features
Many features competitors include natively (subscriptions, advanced reviews, loyalty programs, abandoned cart SMS) require paid third-party apps on Shopify. This is the app ecosystem's strength and weakness — flexibility at a cost.
Variant Limits
Products are limited to 3 option types and 100 variant combinations. For products with complex configurations (custom furniture, personalized goods), you'll need workaround apps or line item properties.
Platform Lock-In (Partial)
While data is exportable, Liquid themes don't transfer to other platforms. Migration requires rebuilding the frontend. Shopify-specific apps and automations would also need replacement. Factor in switching costs when evaluating long-term commitment.
The Honest Take
Despite these limitations, Shopify remains the strongest choice for most e-commerce businesses. The trade-offs are well-understood, widely documented, and for 90%+ of merchants, the benefits of managed infrastructure, ecosystem depth, and conversion-optimized checkout far outweigh the constraints. The key is knowing the limitations upfront so you can plan around them.
Shopify Plans at a Glance
Shopify Plan Comparison
Feature
Basic
ShopifyPopular
Plus
Monthly Price
$39
$105
$2,300+
Online Card Rate
2.9% + 30¢
2.6% + 30¢
2.15% + 30¢
Staff Accounts
2
5
Unlimited
Reports
Basic
Professional
Custom
Shipping Discount
Up to 77%
Up to 88%
Up to 88%
Inventory Locations
Up to 10
Up to 10
200+
International Markets
3
3
50+
Checkout Customization
❌
❌
✅
Shopify Flow
❌
✅
✅
B2B Features
❌
❌
✅
Ready to Launch or Scale Your Shopify Store?
Get expert help with store setup, migration, custom development, and growth strategy from certified Shopify Partners.
Yes, absolutely. Shopify offers robust B2B features, especially on Shopify Plus. These include company accounts with multiple buyers, custom price lists and volume-based pricing, net payment terms (Net 15, Net 30, Net 60), B2B-specific checkout with PO numbers, and draft orders for phone/email sales. For smaller B2B operations, apps like Wholesale Club or SparkLayer extend B2B capabilities to standard Shopify plans.
The key difference is managed vs. self-hosted. Shopify handles hosting, security, performance, and updates — you focus on business. WooCommerce gives you full server control but requires you to manage WordPress hosting, security patches, plugin compatibility, and performance optimization. For businesses that prioritize reliability and speed-to-market, Shopify is typically the better choice. For businesses with existing WordPress expertise and very specific customization needs, WooCommerce can work — but total cost of ownership is often higher when you factor in hosting, security, and developer time.
Yes. Shopify's infrastructure is built specifically for commerce traffic spikes. During BFCM 2024, Shopify processed $9.3 billion in sales over the weekend with 99.99% uptime. The platform auto-scales resources — merchants don't need to pre-provision servers, configure load balancers, or worry about their site going down during peak traffic. This is one of the strongest arguments for a managed platform vs. self-hosting.
If you use Shopify Payments (the built-in payment processor), you pay only the credit card processing rate: 2.9% + 30¢ (Basic), 2.6% + 30¢ (Shopify), or 2.15% + 30¢ (Plus). There are no additional transaction fees. If you use a third-party payment gateway instead of Shopify Payments, Shopify charges an additional fee of 2% (Basic), 1% (Shopify), or 0.15% (Plus) on top of whatever the gateway charges. The most effective way to minimize fees is to use Shopify Payments and choose the plan where the savings on processing fees exceed the plan cost difference.
Yes. Shopify supports migration from all major platforms including WooCommerce, Magento, BigCommerce, Wix, and Squarespace. You can use Shopify's built-in Store Importer app for basic migrations (products, customers, orders). For complex migrations involving custom data, SEO preservation (301 redirects), theme recreation, and app replacement, working with a Shopify Partner agency ensures nothing falls through the cracks. Most migrations can be completed in 2–6 weeks depending on catalog size and complexity.
Shopify Markets is the built-in solution for international commerce. It allows you to set up market-specific pricing, currency conversion (with automatic or manual exchange rates), translated content, localized payment methods, and market-specific domains or subfolders. Duties and import tax estimation is available for transparency at checkout. On Shopify Plus, Expansion Stores let you run separate stores for different regions with shared or independent inventory.
For most businesses, no — Shopify themes with Online Store 2.0 provide sufficient customization without the complexity. Headless with Hydrogen is worth it when: (1) you have a dedicated frontend engineering team, (2) your brand requires a completely custom, highly interactive experience, (3) you need to serve content from multiple sources (CMS + Commerce + custom data), or (4) you're building a multi-brand portfolio on one Shopify backend. The trade-off is higher development and maintenance costs, so ensure the ROI justifies the investment.
You own your data. Shopify allows you to export products, customers, orders, and other data via CSV exports or the Admin API at any time. There's no data lock-in. Your domain (if not purchased through Shopify) remains yours. However, Liquid theme code is Shopify-specific and won't transfer to other platforms — you'll need a new theme/frontend. Historical order data and customer records are fully exportable.
Shopify provides solid SEO foundations out of the box: customizable title tags and meta descriptions, automatic sitemap.xml generation, canonical URLs, 301 redirect management, clean URL structures, and fast page load times via CDN. Areas where Shopify is more limited: URL structure is partially fixed (e.g., /products/product-name, /collections/collection-name), and blog functionality is basic compared to WordPress. However, these limitations rarely impact rankings for e-commerce sites. For advanced SEO needs, apps like Plug In SEO or Smart SEO fill the gaps.
Shopify provides 24/7 support via chat, email, and phone on all paid plans. Additionally, you get access to the Shopify Help Center (extensive documentation), Shopify Community forums, Shopify Academy (free courses), and the Shopify blog. On Shopify Plus, you get a dedicated Merchant Success Manager, priority support queue, and access to the Plus Partners directory. For development help, the Shopify Partners ecosystem has thousands of agencies and freelancers specializing in Shopify development.
Front-end developer specializing in Shopify since 2017. Experienced in building custom Liquid themes, optimizing storefront performance, and integrating third-party apps. Writes in-depth, data-driven e-commerce guides based on hands-on experience with real merchant stores.
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
