- Short answer
- Managing app pixels needs "Manage and install apps and channels", which Shopify lists under App permissions, not Store settings.
- Wider than pixels
- The same permission covers managing apps and channels, not only the Customer events screen.
- Not the same checkbox
- "Manage and add custom pixels" is a Store settings permission and covers custom pixels, not app pixels.
- Viewing versus managing
- "View customer events" lets someone view customer events, including app pixels and custom pixels.
- Not documented as a set
- No page we read on September 6, 2026 says the App permission and both checkboxes are needed together.
- Beyond any permission
- Each app pixel's permissions and privacy settings are set by the third-party app partner and can't be changed.
- Who grants it
- On single stores off Shopify Plus, the owner or an Administrator; on Plus, owners and organization roles.
- As of
- Shopify Help Center pages on app pixels, store permissions and user roles, read September 6, 2026.
Which permission manages app pixels?
The checkbox exists, but not in the category you were searching. Shopify's app pixels page states it plainly:
To manage app pixels, you need the Manage and install apps and channels permission in the Shopify admin.
The store permissions reference lists it under App permissions, alongside Approve app charges — not under Store settings, where the Customer events checkboxes live. On a single store not on the Shopify Plus plan, the owner or an Administrator grants it; for organizations or a store on Shopify Plus, the grant comes from the organization owner, the store owner, or an Organization administrator or Store user administrator — and a store owner or Store user administrator manages users only for the stores they own or are assigned to.
That App permission is wider than pixels: it covers installing and managing apps and channels, so the staffer gets more access than just the Customer events screen. Our Shopify store access permissions guide maps the other categories.
What the Customer events checkboxes cover
The two Store settings checkboxes do different jobs. View customer events "allows users to view customer events, including app pixels and custom pixels" — app pixels are named, but the verb is view. Manage and add custom pixels "allows users to manage and add custom pixels", and says nothing about app pixels.
No page we read on September 6, 2026 — the app pixels page or the store permissions reference — states that the App permission and these two checkboxes are required together to work with an app pixel. Read each checkbox by what it opens: the App permission is the one Shopify names for managing app pixels, and View customer events is what shows them. Shopify warns that one task can need several permissions.
What no permission changes
One boundary sits outside the admin entirely: "The permissions and customer privacy settings for each app pixel are determined by the third-party app partner, and can't be changed." What stays with you is the compliance: "When you install an app that has app pixels, it's your responsibility to ensure you're following applicable laws and to set up the appropriate privacy configuration, including consent and data sale opt-out options, to the extent that's required."
This article was written entirely by AI under human editorial direction. The editor sets the topic and structure, runs multi-stage validation on facts, links, and interactive elements, and verifies the output is useful from a business perspective. All claims are checked against official Shopify sources. Details may change — always confirm critical data at shopify.com.
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