Does Shopify automatic redirection replace the Geolocation app?

When did Shopify remove the Geolocation app?

Shopify shut the Geolocation app down and uninstalled it from stores on March 24, 2025; an uninstalled copy can't be reinstalled. The app recommended a country and language from a visitor's location and browser or device language and could add footer selectors, but didn't switch either automatically.

How does automatic redirection replace it?

Per Shopify's Geolocation app page, stores without an EU top-level domain can turn on domain and browser language redirection instead:

In Shopify adminOpen in your store

1. Online Store
2. Preferences

Zoom

Under Automatic redirection, activate Country/region and Language. New stores start with country on and language off, so check both. What happens next depends on your market's domain and languages:

• Separate domain, subdomain or subfolder: the shopper goes to their market's URL, with exceptions for EU shoppers covered below.
• Shared domain: the page adjusts content such as currency and language.
• Language: switches to the browser's language only if it is added, assigned to the market, translated and published.

Unlike the old app, native redirection switches the storefront automatically. It applies only to the first page visited, excludes search engine crawlers and relies on IP-based geolocation, which isn't always accurate, so Shopify recommends keeping the country and language selectors most themes include.

Do stores on EU country domains still need a geolocation app?

If they sell to EU customers, they still need consent-based localization. To comply with local legislation, EU customers on an EU country-code domain (ccTLD), including .eu, aren't automatically redirected: a French shopper on your .de domain stays put. The automatic redirection page adds that a .com or .shop market can still redirect EU customers, though Shopify's international domains page says EU customers aren't automatically redirected within the EU.

Shopify points to third-party geolocation apps that give EU customers country or region recommendations to choose from, so check that the listing you pick recommends rather than forces a redirect. No Shopify help or changelog page we read on October 22, 2026 names a third-party app or the law behind the rule.