- Short answer
- Schedule it in the product's Publishing section; Shopify's Help Center says it works on Online Store and some channels, not the Shop app or variants.
- Draft at the scheduled time
- The product isn't published to your online store or sales channels.
- Time zone
- Set by Store defaults on the General settings page.
- Shop app
- Future publishing isn't available for the Shop app.
- Variants
- No publishing date for individual variants.
- Other channels
- Help Center says "some sales channels"; the Admin API reference says only online store channels.
- Catalog rollout in Markets
- Basic plan or higher; a catalog can be in only one unended rollout at a time.
How to set a publish date for one Shopify product
- Products
- Product name
- Publishing
Check first that Store defaults in General settings uses your time zone, so that a product set with Future publishing publishes at the correct time.
- Go to Products, click the product name, and check its status is Active.
- In Publishing, click the calendar icon next to Online Store.
- Choose the date and time.
- Click Schedule publishing, then Save.
Edit the date with the pencil icon or delete it with the trash icon, then save.
If the product is in Draft at the scheduled time, it won't be published to your online store or sales channels.
Where a scheduled date does not apply
- The Shop app: Future publishing isn't available there.
- Variants: you can't set a date for individual variants.
The Help Center says the date works for your online store “and for some sales channels”; the Admin API reference says only online store channels support scheduled publishing.
Plan around the Online Store date, where both agree, and check for a calendar icon next to any other channel before launch day.
Date passed, product still missing? Check why it isn't on the channel.
How to launch many products at one date
Shopify documents a catalog rollout: the rollout sets a catalog that's assigned to a market to Active at a scheduled time, and each product must also be made available to the sales channel on its product details page.
- Rollouts need the Basic plan or higher.
- A catalog can be part of only one unended rollout at a time.
- A rollout runs on your store's time zone from Settings > General.
A rollout is a Markets setting, not the product's own Publishing date; see how rollouts work.
Bulk actions can publish many products in one action, but that is a separate step from a scheduled rollout.
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