- Short answer
- Not to a storefront where you're the only seller, read against the law's definition: INFORM binds online marketplaces, including Shopify's Shop app.
- Shop app sellers
- Shopify's INFORM page covers you as a high-volume seller selling to US customers through the Shop channel
- High-volume test
- 200+ sales of new or unused products and $5,000+ in any 12-month period of the past 24 months
- Public details
- Name, address and contact shown at $20,000+ a year on one marketplace
- Your own store's orders
- The law only requires each marketplace to count sales made and paid through it
- TikTok Shop, Amazon, eBay
- Each verifies you itself; eBay may hold listings, payouts or your account without the INFORM details it asks for
Is your own Shopify storefront covered?
Under 15 U.S.C. § 45f, in effect since June 27, 2023, an online marketplace hosts independent third party sellers of consumer products in the US. On our reading of that definition, a store where you're the only seller isn't one.
No Shopify page we read on October 26, 2026 — the INFORM page, Shop merchant guidelines, Online Store and compliance help, privacy policy, terms — says whether INFORM covers your own storefront. You still “must comply with the laws of the jurisdiction of your business and your customers”.
When does INFORM reach you through the Shop app?
Shopify names its Shop app outright:
This law imposes certain obligations on online marketplaces, including the Shop app, to collect, verify, and disclose certain information about high-volume sellers.
Selling to US customers through the Shop channel, 200 or more sales of new or unused products and $5,000 or more in gross revenue in any continuous 12-month period of the past 24 months make you a high-volume seller. Shop must collect and verify bank, business email, phone and tax ID details, which you certify yearly; missing them may interrupt the Shop channel.
At $20,000 or more in annual gross revenue there, your business name, address and contact details must show on product pages or order confirmations. You edit Shop contact details in Sales channels > Shop > Edit details; no Shopify page we read on October 26, 2026 says where or when Shop asks for bank or tax ID.
Shopify's Shop merchant guidelines, unlike the INFORM page, say “Purchases made on Shop are processed through your online store.” For Shop, follow the INFORM page.
What changes on TikTok Shop, Amazon and eBay?
There the law's test applies. The law only requires each marketplace to count sales made and paid through it, so your storefront's orders aren't among them. Marketplaces failing INFORM's duties may face fines.
- TikTok Shop verifies high-volume sellers once a year; here are its documents.
- Amazon verifies you itself.
- eBay may hold your listings, payouts or account without the INFORM details eBay asks for.
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